By using VR, as close to reality as possible, let the audience directly at the core of the problem, understand the harmfulness of malaria!
VR City announced today that it has partnered with Sport Relief to host a biennial fundraiser for Comic Relief to create an immersive 360-degree movie.
The partnership aims to raise awareness of the life-saving treatment of malaria and allow them to watch the mosquitoes while they are spreading malaria in Uganda. The film is told by the long-time Comic Relief-backed Daivd Tennant, which will let the audience start from the life of the mosquito, immerse themselves in an immersive experience, immerse the audience in it, observe its development, and understand it. Looking for a journey of human blood. The audience will also see people who are fighting the malaria on the front line, learn about the rapid diagnostic tests being performed by local medical staff, and the results of all the work carried out by Sport Relief.
The VR film directed by VR City CCO Darren Emerson uses immersive 360-degree power to bring audiences to different locations in Uganda to help viewers understand the impact of the disease and ongoing treatment.
VR City CEO and co-founder Ashley Cowan said: "Comic Relief is part of this country and we all grew up with it. Therefore, this is an incredible honor and we are very proud to be with They work together to highlight this major issue. In this film, we hope to connect the audience with the threats that the Ugandan people face every day. By using VR, we can get as close to reality as possible without having to put them there. I hope it will motivate people to take action and donate to Sport Relief."
VR City uses a binaural microphone to record the snoring of the mosquitoes, so that it surrounds the audience, constantly reminding people that they can be killed in just one bite. By using this recording technique, viewers can enhance the presence of the film by enhancing their auditory senses. Together with the 360-degree shooting, this produces a completely immersive movie that puts the audience directly at the heart of the problem.
Bill Griffin, Comic Relief brand and creative director, commented: “In Africa, malaria takes a life every two minutes. At Comic Relief, we are always looking for innovative ways to bring this harsh reality Take home and deepen your understanding of one of the world's deadliest diseases. By working with the outstanding VR City to create this immersive 360 ​​movie, we are able to do this, bringing the audience very close to the many life in Africa. The daily threats faced by people."
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