As an important basic component of the intelligent era, the demand for MEMS sensors has grown rapidly in recent years. Some data are expected to exceed $10 billion by 2019, with a compound annual growth rate of approximately 11.2%. Among them, consumer products have become an important market for MEMS sensors. The Yole Developpement research report predicts that the global consumer electronics MEMS sensor market will reach $6.4 billion by 2018.
At the just-concluded 2018 Munich Shanghai Electronics Show, Bosch Sensortec, the world's leading MEMS sensor supplier, officially launched three heavyweight products for the Chinese market, including low power consumption and high performance perfect for wearable devices. The accelerometer BMA400, the high-performance inertial measurement unit (IMU) BMI085 for AR/VR and the interactive projection module for virtual user interfaces in the Internet of Things, further expand its reach in the consumer market to a larger territory.
Figure 1: Bosch booth at the 2018 Munich Shanghai Electronics Show
Figure 2: Leopold Beer, President, Asia Pacific, Bosch Sensortec GmbH
Leopold Beer, President of Bosch Sensortec Asia Pacific, said at the Bosch "Vientiane Core, Smart Future" press conference held at the same time: "The global MEMS market is currently about $5 billion, mainly for vehicles other than cars. Mobile phones, consumer, industrial and other fields. At present, a large number of sensors such as gyroscopes, pressure sensors, temperature and humidity sensors are used in smart phones, but the future growth of MEMS sensors is not only mobile phones, but also other consumer areas such as wearable devices, AR/ VR, smart glasses and other fields are also the key investment directions for Bosch in the future."
Figure 3: Bosch Sensortec's adjustment strategy is expanding consumer target market territory
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