The chip is like the brain of the human body. Especially for wearable devices, the chip not only determines the operation of the device, but also determines the international division of labor of the industry. Although the wearable device industry is currently booming in China, the manufacturing process of the entire terminal product accounts for more than 80% of the global market. However, in terms of chips upstream of the industry chain, we are a little helpless, especially in the face of high-end. chip. Take the most popular smart watches and smart bracelets, the chip is also facing a relatively embarrassing situation. At present, the main control chip is mainly composed of AP and MCU, the MCU is used in the wristband, and the MCU or AP is selected according to the complexity of the watch; the main control chip specially designed for the wearable device has not been seen, but only based on the original There is a platform to optimize the design. As the Internet of Things is valued, wearable devices will be understood by more people, and the entire industry will receive more attention. Then, the chip problem that comes with it will become the core issue that the entire industry has to face.
Industry "lack of core" is a little painful
Wearable devices are the most popular mobile terminal-based smart terminal hardware after smartphones. Whether it is Google, Apple, Microsoft, Intel, or Samsung, SONY and other international giants have laid out the field of wearable devices. Of course, domestic manufacturers are even hotter. In addition to the “prosperous†wearable device products in Huaqiangbei market, some medical device companies and traditional entities such as Huawei, ZTE, 360, Xiaomi, Lenovo, Shanda, Tencent, Century Jiayuan, Ali, Li Ning, etc. have all been involved in this field. A variety of different types of wearable devices emerge in an endless stream, the industry's popularity and market performance does not seem to be proportional, there is a situation of polarization, the spit in the industry is always greater than praise.
Of course, the emergence of this situation is a normal phenomenon of industrial development. On the one hand, the rise of emerging industries, users need a time process from cognition to acceptance; on the other hand, of course, industrial products themselves need a process of continuous improvement, and In this process, all links of the industrial chain need a certain period of time to improve and optimize.
At present, from the perspective of wearable devices, as the products continue to be miniaturized, they have higher requirements for low-power design requirements. However, the reality is that the entire industry chain from chip design, product solutions, algorithms to application services has not been perfected, and the entire industry chain is still in the stage of evolution.
Conventional wearable device products usually consist of key components such as screens, chips, wireless communications, and sensors. In order to obtain “interests†in this wave, most startups usually choose the way of supply chain integration and assembly. The common way is to find a solution designer to provide product technology solutions, and then purchase chips, sensors, display, wireless communication and other modules, and then find the design company to design, develop, and then customize the design of an APP, renting the first The three-party server has completed a product. A simpler approach is to find ready-made OEMs directly, and put on their own trademarks to come out with a wearable device. The result of this integrated product development approach is what everyone thinks today: product homogeneity, and the lack of "pain point" technology.
The wearable device chip, which is the core requirement, is facing a missing state, which has led many manufacturers to adopt mobile phone chips in order to enter the market quickly. The result is a lot of mini-type mobile phone products at the expense of the beauty and performance of the product. Because wearable devices are smaller than mobile phones, current battery technology is difficult to support the power consumption of mobile phone chips.
Although the industry boom brought about by the trend of wearable devices has attracted the attention of many chip manufacturers, some international chip giants have launched exclusive wearable chips, which promotes the mitigation and improvement of the performance of wearable devices, but The need to personalize wearable devices has not been completely improved. One of them is due to the lack of industry experience and experience of wearable devices for chip manufacturers. On the other hand, the application fields of wearable devices are wide, and the innovation speed of products and concepts exceeds the development speed of chips.
Creating "core" action has potential value
With the continuous extension and application of wearable devices, the accumulation of market experience will effectively promote the development of chips. At the same time, the entry of many international giants and the attention of international chip giants, the "core" problem of wearable devices will be gradually solved. In order to solve the current lack of core wearable devices, the efforts of various chip manufacturers are needed on the one hand, and some time is needed on the other hand.
In my opinion, the future wearable device chips will be more miniaturized and integrated, and will be customized based on the chip platform, personalized, and open source will be the mainstream of future chips.
From the perspective of the international division of labor of the entire industry, the chip based on the wearable device industry is a new industrial division of labor in the Internet of Things era, which has enormous value potential, and it is also the domestic enterprise to seize the next wave of business, and Establish a business opportunity for core technology. Although the current proprietary wearable device chips are not perfect, many companies are already exploring, developing and optimizing their own chip platforms to create proprietary chips that are wearable devices.
The lack of "core" in the wearable device industry is a bit painful. To solve this pain, more companies and capital are needed to help promote it. For the industry enterprises, instead of fighting the homogenization of the current end products, it is better to focus on the core technology of the industry, and the chip is the core value of the wearable device industry.
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