In recent years, major Internet sites have been targeting the film and television industry. Alifilm, iQiyi Film, and Baidu Film have emerged one after another. Only Tencent does not move. It seems to many people to be somewhat willing.
In fact, Tencent has been investing in films in various directions in recent years. The two films that participated in the production last year have all received hundreds of millions of box office tickets. This year, they also participated in the production of a catchy demon, a majestic celestial master, a Zhong Kuo devil, and an orphan. More than a dozen films, including Zi Huakai, have accumulated more than 4.5 billion at the box office so far.
On September 11, Tencent announced that “Penguin Film Industry†was formally established. This is undoubtedly a major event in the Chinese film circle. As soon as it was set up, it immediately expressed its attitude in the strategic layout, invested more than ten films, and launched eight self-made networks. The drama, as well as efforts to create artist brokers, tried to enter the film and television industry in a full-scale force posture.
Penguin film industry's "broken out" with the questioning, both belong to Tencent's, Penguin Film Industry and Tencent Pictures two business groups at the same time to enter the film industry, set up two movie industry in the end what is the ghost of Ma Huateng?
In fact, the two shadow industry subsidiaries have different positions: In terms of business division, Tencent Film follows Tencent’s concept of “pan-entertainment†and extends its reach to games, animation, literature, film and television, and penguins. The film industry focuses on network dramas and participates in movie investment and artistry.
Tencent's participation mode is exactly what? Penguin film industry has any capital to strike?
Aiming at the network drama prospects 8 IP front-line
Internet big brothers are always able to see the future sunrise industry earlier than all sentient beings. In June of last year, Ma Yun saw the opportunity to reach out to the film and television entertainment industry and set up Alibaba Pictures. In July of the same year, Baidu’s own iQiyi Also established its own film company. For more than a year, several films sold by Alibaba Pictures have been extremely surprising. This has made Alibaba Pictures the leading Internet giant to take the lead in the entertainment industry.
Obviously, purely in terms of time, Tencent established Penguin Film Industry more than a year later. But in the two years, Tencent's test-playing films also got a good box office. This is also the penguin film industry’s The establishment increased a lot of confidence.
Although it was late in the game, Tencent’s late-breaker skills have not been underestimated. This time, Penguin Films no longer focuses on the production of movies, but instead pays attention to the development of online dramas.
“The penguin film industry focuses on the Internet drama, and also invests in filming and incubating artists.†It is not difficult to see from the description of Fang Fang, director of Penguin Film and TV drama business department, that the biggest homework for penguin film industry is this time. It is a network drama, and the investment of the film and the artist's brokerage are largely to assist the network drama. After all, compared to the perennial development of films and artists, online dramas are still in a rising stage and have considerable room for development.
In the past two years, self-produced dramas on the Internet have long since gotten out of the inferior situation. Several super IPs have established a status for the network drama. From the linkage between the Taiwan network and the network station, the network and traditional TV stations have already seen a situation where the network station is reversed. In the following section At the time, the online drama swept the momentum of the film and television entertainment industry. As a result, the penguin film industry seized the opportunity to take the lead and announced eight online drama projects at a glance, including the online adaptation of ghost blowing lights and the joining of many big-name producers. In the “Internet Leap Great Leap Forward†operation, he tried to lead the golden age of cyber drama.
A few years ago, online video was led by television stations and led to the nose. Internet self-produced dramas have also been tagged. In the past two years, the popularity of a series of online dramas coupled with the “one drama and two stars†policy has led to the emergence of online dramas. It is no longer just an epiphany but an old label that is shoddy. Video channel.
According to statistics, the number of dramas produced in the Mainland in 2014 alone is the sum of the past 7 years. In the first 8 months of this year, as many as 225 online dramas went online. From September to the end of the year, online dramas that have been confirmed online have been established. Up to more than 20 departments.
The penguin film industry has also devoted itself to the content arrangement of the drama.
First of all, in terms of themes, eight online dramas cover idols, love, criminal reasoning, suspense fantasy, court history, and stock market shopping malls. They use themes to attract a variety of online audiences and maximize the audience rating.
Next is the age of the audience. Almost everyone knows that the network is more youthful than the traditional TV. Therefore, the sun and moon of the young penguins, resurrection celebrities, and Xiwang of the penguin film industry are all young and young. Inviting signals to young audiences. Ghost-blow lights and Ma Ge are literary works in the city that attract young audiences while covering the entire age range.
In terms of works and authors, there are both netizen gods who sing such songs in the world, as well as literary folks such as Yan Gesong, as well as Ding Mo and Ding Zi, love stories written by female readers. .
The penguin film industry is using eight online dramas, all ages, and all levels of culture to deepen its layout. It hopes to take a leading position in the network drama and conduct a strong declaration of war against other Internet video industry, completely revealing its ambitions to postpone strike.
Gold Producer Protects Penguin Film Industry
Compared to some old video sites, Tencent video is really exerting its force. Therefore, the establishment of penguin film industry must pay more attention to the quality of the content. Only by virtue of a strong production team, high-quality content coupled with Tencent strong funds and platforms. Strength can accelerate the occupation of an important position in the industry.
Now that you have already won the golden screen of the 8 major dramas, how to ensure quality and avoid the emergence of "quantity without quality" has become a major effort. Fang Fang, director of Penguin Films TV Business Department, promised: "Penguin Film will definitely match the top production team, use the best stars, and the best resources to create the best online drama."
Take the example of the top-ranked IP ghost blower that was first announced. This is a novel with millions of readers. Its sales volume has reached 13 million so far and there are quite a number of loyal fans. In the reality that today's super IP is about to be exhausted, it is not easy to sign a top-level IP such as a ghost light.
Fang Fang frankly stated that since the network adaptations of the two novels of the two ghost novels were copyrighted by Wanda Media Limited and Dreamer Films, they experienced a long period of negotiations before they won the ghost blows. “Two different copyright parties The competition in the industry is very fierce, and we have just signed the contract, and the overall development plan for the entire ghost flashlight has not yet come out.From my personal perspective, I would like to see how it will come out next year. In the future, I hope that there will be two ghost blow lights each year. In summer and winter vacations, the production cost of a single episode will not be less than 5 million."
Have to say that Penguin's head shot hit a high profile, as one of China's three largest Internet giants, Tencent to enter the film and television industry attracts eye-catching, but also to a lot of film and television industry bigwigs have a wait-and-see attitude , then next, penguin film industry will have any killer to "go high and go high" trend to move forward?
Penguin Films has teamed up with five of the industry's most recognizable and influential gold producers to join forces to create six top quality online dramas, including:
The famous movie producer Tang Lijun, who has dominated the summer TV drama series, will collaborate with the Penguin Film Industry on the resurrection of the inspirational stars of the male color era.
Super reputation Peking opera no Peiping, the famous producer of the pretender Hou Hongliang, will join forces with the penguin film industry to create ultra-popular suspense pure love drama if the snail has love;
Li Shaohong, the director of the Daming Palace and Mandarin Orange, will also work with the famous screenwriter Yan Geling to reorganize Yan Geling's novel of the same name. This is to build a female legend in the Jianghu Lake.
To create a palace gold screenwriter Yu Zheng, will create a stunning and magnificent palace drama West Palace of the Sun and moon;
"Network drama brother" Bai Yixie, continue to cooperate with the whole network to see the best quality brain burning drama dark series third quarter, will also be combined with the current hot topics of the stock market, to open a new exciting exciting martial arts style commercial drama juvenile stocks.
The joining of these gold medal producers not only guarantees the quality of the screenplay penguin film investment, but the traditional drama's big-time "job-hopping" network drama also means that the network drama has entered a golden era of high quality. Fang Fang frankly stated that the penguin film industry and these producers have a variety of cooperation models. "Some penguin film industry casts a full amount of money. We invite these teachers to work with us to create. There are also some filmmakers who invest together, and then we jointly develop."
Many big-name directors, screenwriters, and producers are invited to join in blessings, which also reflects the importance that penguin film industry attaches to online dramas. Tencent, which has always been good at weighing input and output, has never done a loss-making purchase. The purpose of cooperation with the gold medal team is to avoid The competition between the initial establishment of the company and the original players will use the mature thinking and mode for its own use and achieve a win-win situation.
In contrast to the previous one-time wait-and-shoot mode, this time Penguin Films is deeply involved in each project and is equipped with a special project of the Penguin Film Producer. This role requires overall control of the project. There will even be financial controllers in place to oversee the financial process and supervise the audit.
The purpose of the Penguin Film Industry is to make people realize that in the entire chain of the film and television industry, the penguin film industry has full autonomy, rather than a pure trading process.
Efforts to develop the original large IP using the network drama development of the same name movie and artist brokers
With the escort of major gold medal production teams, penguin film industry can be described as gold foil, and the next thing to do is to create their own original big IP, after all, now hot IP has been developed almost exhausted, with the current development In terms of speed, IP will certainly be used up in the next two years. Tencent has already seen this, and it has repeatedly stressed that it pays more attention to IP rather than relying on IP.
In Penguin's eight online dramas, Kyushu and Sky City are the most eye-catching besides the ghost blown lights. This film is original from the construction of the story to the characters. Because of this, Penguin Films can perform movies. The development of the entire industry chain of games, games, and all derivatives is the key to the development of the Penguin Film Industry.
The film was produced by Penguin Films and two students, Fan Feifei, a film producer from Chinatown, Ge Erji, a militiaman, and Yang Lei, a red director. Fang Fang disclosed the determination to develop the original big IP. “We spent two years incubating the project and at the same time cultivated our original industrial chain development capabilities. So I said that I chose to be Kyushu Sky City and can start games and animations at the same time. , movies, and even theme parks that you want to use in the past are similar to anything you can imagine.
In the strategic layout announced by Penguin Films, apart from the development of online dramas, film business and artiste brokerage also play a decisive role. The movie business mentioned here, in addition to the investment of 10 to 15 films per year in Penguin's annual investment plan, is even more important to prepare for the creation of the original IP network into a film of the same name. And this is exactly what Penguin Films says is a project that emphasizes the development of the entire industry chain.
For example, in Kyushu and Sky City, since penguin film industry has invested in a network drama, it naturally will not let the film invest; Li Shaohong's academy is also a city to shoot films of the same name. This kind of bold development of a film into a movie mode can be said to be the first "crab-eating man."
In the artist's brokerage, the penguin film industry is even more accountable. They are fully aware that no matter how good a network drama is, it is also inseparable from the fan effect of big-name stars, and it is also not a wise move to use all the money to pay for celebrities. Therefore, Penguin Films thinks of a brilliant idea - to bring new people with big names, to develop artist brokers.
For example, in the top IP of Ghost Blowing Lamps, Penguin Films is likely to choose a big-name fresh actor, but with a not-so-famous heroine, and this actress is naturally the artist who will be trained by the penguin industry. When the film was fired, the heroine also rose in value, and then used Tencent's powerful platform to build it. With the rising popularity in the back of the online drama, the penguin film industry was just like creating new people for their own use. This mode of training seems to be very similar to that of the “Super Girl Fast Men†model in Tiandian. However, the difference is that Tiandian pays more attention to quantity, and the penguin film industry is sure to take quality first. After all, one’s own sales cannot be due to a new person. Drop it.
The audience of the 8 large screen dramas, the development of the IP industry chain, the use of net drama to promote the same name movie, and the development of artistes with big names and new artists, the ambition of the penguin film industry this time is not small, then what will be used against the first Step by step Ali Pictures and iQiyi Film, Tencent's strategic deployment will set off what kind of waves?
In fact, Tencent has been investing in films in various directions in recent years. The two films that participated in the production last year have all received hundreds of millions of box office tickets. This year, they also participated in the production of a catchy demon, a majestic celestial master, a Zhong Kuo devil, and an orphan. More than a dozen films, including Zi Huakai, have accumulated more than 4.5 billion at the box office so far.
On September 11, Tencent announced that “Penguin Film Industry†was formally established. This is undoubtedly a major event in the Chinese film circle. As soon as it was set up, it immediately expressed its attitude in the strategic layout, invested more than ten films, and launched eight self-made networks. The drama, as well as efforts to create artist brokers, tried to enter the film and television industry in a full-scale force posture.
Sun Zhonghuai, vice president of Tencent, announced the establishment of Penguin
Penguin film industry's "broken out" with the questioning, both belong to Tencent's, Penguin Film Industry and Tencent Pictures two business groups at the same time to enter the film industry, set up two movie industry in the end what is the ghost of Ma Huateng?
In fact, the two shadow industry subsidiaries have different positions: In terms of business division, Tencent Film follows Tencent’s concept of “pan-entertainment†and extends its reach to games, animation, literature, film and television, and penguins. The film industry focuses on network dramas and participates in movie investment and artistry.
Tencent's participation mode is exactly what? Penguin film industry has any capital to strike?
Aiming at the network drama prospects 8 IP front-line
Internet big brothers are always able to see the future sunrise industry earlier than all sentient beings. In June of last year, Ma Yun saw the opportunity to reach out to the film and television entertainment industry and set up Alibaba Pictures. In July of the same year, Baidu’s own iQiyi Also established its own film company. For more than a year, several films sold by Alibaba Pictures have been extremely surprising. This has made Alibaba Pictures the leading Internet giant to take the lead in the entertainment industry.
Obviously, purely in terms of time, Tencent established Penguin Film Industry more than a year later. But in the two years, Tencent's test-playing films also got a good box office. This is also the penguin film industry’s The establishment increased a lot of confidence.
Although it was late in the game, Tencent’s late-breaker skills have not been underestimated. This time, Penguin Films no longer focuses on the production of movies, but instead pays attention to the development of online dramas.
Tencent's participation mode is exactly what? Penguin film industry has any capital to strike?
Aiming at the network drama prospects 8 IP front-line
Internet big brothers are always able to see the future sunrise industry earlier than all sentient beings. In June of last year, Ma Yun saw the opportunity to reach out to the film and television entertainment industry and set up Alibaba Pictures. In July of the same year, Baidu’s own iQiyi Also established its own film company. For more than a year, several films sold by Alibaba Pictures have been extremely surprising. This has made Alibaba Pictures the leading Internet giant to take the lead in the entertainment industry.
Obviously, purely in terms of time, Tencent established Penguin Film Industry more than a year later. But in the two years, Tencent's test-playing films also got a good box office. This is also the penguin film industry’s The establishment increased a lot of confidence.
Although it was late in the game, Tencent’s late-breaker skills have not been underestimated. This time, Penguin Films no longer focuses on the production of movies, but instead pays attention to the development of online dramas.
Penguin Film TV Business Director Fang Fang
“The penguin film industry focuses on the Internet drama, and also invests in filming and incubating artists.†It is not difficult to see from the description of Fang Fang, director of Penguin Film and TV drama business department, that the biggest homework for penguin film industry is this time. It is a network drama, and the investment of the film and the artist's brokerage are largely to assist the network drama. After all, compared to the perennial development of films and artists, online dramas are still in a rising stage and have considerable room for development.
In the past two years, self-produced dramas on the Internet have long since gotten out of the inferior situation. Several super IPs have established a status for the network drama. From the linkage between the Taiwan network and the network station, the network and traditional TV stations have already seen a situation where the network station is reversed. In the following section At the time, the online drama swept the momentum of the film and television entertainment industry. As a result, the penguin film industry seized the opportunity to take the lead and announced eight online drama projects at a glance, including the online adaptation of ghost blowing lights and the joining of many big-name producers. In the “Internet Leap Great Leap Forward†operation, he tried to lead the golden age of cyber drama.
A few years ago, online video was led by television stations and led to the nose. Internet self-produced dramas have also been tagged. In the past two years, the popularity of a series of online dramas coupled with the “one drama and two stars†policy has led to the emergence of online dramas. It is no longer just an epiphany but an old label that is shoddy. Video channel.
According to statistics, the number of dramas produced in the Mainland in 2014 alone is the sum of the past 7 years. In the first 8 months of this year, as many as 225 online dramas went online. From September to the end of the year, online dramas that have been confirmed online have been established. Up to more than 20 departments.
Chang Bin, Director of Penguin Film Business Unit
The penguin film industry has also devoted itself to the content arrangement of the drama.
First of all, in terms of themes, eight online dramas cover idols, love, criminal reasoning, suspense fantasy, court history, and stock market shopping malls. They use themes to attract a variety of online audiences and maximize the audience rating.
Next is the age of the audience. Almost everyone knows that the network is more youthful than the traditional TV. Therefore, the sun and moon of the young penguins, resurrection celebrities, and Xiwang of the penguin film industry are all young and young. Inviting signals to young audiences. Ghost-blow lights and Ma Ge are literary works in the city that attract young audiences while covering the entire age range.
In terms of works and authors, there are both netizen gods who sing such songs in the world, as well as literary folks such as Yan Gesong, as well as Ding Mo and Ding Zi, love stories written by female readers. .
The penguin film industry is using eight online dramas, all ages, and all levels of culture to deepen its layout. It hopes to take a leading position in the network drama and conduct a strong declaration of war against other Internet video industry, completely revealing its ambitions to postpone strike.
Fang Fang, Director of the Penguin Film TV Business Unit, Director Li Shaohong
Gold Producer Protects Penguin Film Industry
Compared to some old video sites, Tencent video is really exerting its force. Therefore, the establishment of penguin film industry must pay more attention to the quality of the content. Only by virtue of a strong production team, high-quality content coupled with Tencent strong funds and platforms. Strength can accelerate the occupation of an important position in the industry.
Now that you have already won the golden screen of the 8 major dramas, how to ensure quality and avoid the emergence of "quantity without quality" has become a major effort. Fang Fang, director of Penguin Films TV Business Department, promised: "Penguin Film will definitely match the top production team, use the best stars, and the best resources to create the best online drama."
Take the example of the top-ranked IP ghost blower that was first announced. This is a novel with millions of readers. Its sales volume has reached 13 million so far and there are quite a number of loyal fans. In the reality that today's super IP is about to be exhausted, it is not easy to sign a top-level IP such as a ghost light.
Fang Fang frankly stated that since the network adaptations of the two novels of the two ghost novels were copyrighted by Wanda Media Limited and Dreamer Films, they experienced a long period of negotiations before they won the ghost blows. “Two different copyright parties The competition in the industry is very fierce, and we have just signed the contract, and the overall development plan for the entire ghost flashlight has not yet come out.From my personal perspective, I would like to see how it will come out next year. In the future, I hope that there will be two ghost blow lights each year. In summer and winter vacations, the production cost of a single episode will not be less than 5 million."
Have to say that Penguin's head shot hit a high profile, as one of China's three largest Internet giants, Tencent to enter the film and television industry attracts eye-catching, but also to a lot of film and television industry bigwigs have a wait-and-see attitude , then next, penguin film industry will have any killer to "go high and go high" trend to move forward?
Penguin Films has teamed up with five of the industry's most recognizable and influential gold producers to join forces to create six top quality online dramas, including:
The famous movie producer Tang Lijun, who has dominated the summer TV drama series, will collaborate with the Penguin Film Industry on the resurrection of the inspirational stars of the male color era.
Super reputation Peking opera no Peiping, the famous producer of the pretender Hou Hongliang, will join forces with the penguin film industry to create ultra-popular suspense pure love drama if the snail has love;
Li Shaohong, the director of the Daming Palace and Mandarin Orange, will also work with the famous screenwriter Yan Geling to reorganize Yan Geling's novel of the same name. This is to build a female legend in the Jianghu Lake.
To create a palace gold screenwriter Yu Zheng, will create a stunning and magnificent palace drama West Palace of the Sun and moon;
"Network drama brother" Bai Yixie, continue to cooperate with the whole network to see the best quality brain burning drama dark series third quarter, will also be combined with the current hot topics of the stock market, to open a new exciting exciting martial arts style commercial drama juvenile stocks.
The joining of these gold medal producers not only guarantees the quality of the screenplay penguin film investment, but the traditional drama's big-time "job-hopping" network drama also means that the network drama has entered a golden era of high quality. Fang Fang frankly stated that the penguin film industry and these producers have a variety of cooperation models. "Some penguin film industry casts a full amount of money. We invite these teachers to work with us to create. There are also some filmmakers who invest together, and then we jointly develop."
Many big-name directors, screenwriters, and producers are invited to join in blessings, which also reflects the importance that penguin film industry attaches to online dramas. Tencent, which has always been good at weighing input and output, has never done a loss-making purchase. The purpose of cooperation with the gold medal team is to avoid The competition between the initial establishment of the company and the original players will use the mature thinking and mode for its own use and achieve a win-win situation.
"Network drama brother" Bai Yixi
In contrast to the previous one-time wait-and-shoot mode, this time Penguin Films is deeply involved in each project and is equipped with a special project of the Penguin Film Producer. This role requires overall control of the project. There will even be financial controllers in place to oversee the financial process and supervise the audit.
The purpose of the Penguin Film Industry is to make people realize that in the entire chain of the film and television industry, the penguin film industry has full autonomy, rather than a pure trading process.
Efforts to develop the original large IP using the network drama development of the same name movie and artist brokers
With the escort of major gold medal production teams, penguin film industry can be described as gold foil, and the next thing to do is to create their own original big IP, after all, now hot IP has been developed almost exhausted, with the current development In terms of speed, IP will certainly be used up in the next two years. Tencent has already seen this, and it has repeatedly stressed that it pays more attention to IP rather than relying on IP.
In Penguin's eight online dramas, Kyushu and Sky City are the most eye-catching besides the ghost blown lights. This film is original from the construction of the story to the characters. Because of this, Penguin Films can perform movies. The development of the entire industry chain of games, games, and all derivatives is the key to the development of the Penguin Film Industry.
The film was produced by Penguin Films and two students, Fan Feifei, a film producer from Chinatown, Ge Erji, a militiaman, and Yang Lei, a red director. Fang Fang disclosed the determination to develop the original big IP. “We spent two years incubating the project and at the same time cultivated our original industrial chain development capabilities. So I said that I chose to be Kyushu Sky City and can start games and animations at the same time. , movies, and even theme parks that you want to use in the past are similar to anything you can imagine.
In the strategic layout announced by Penguin Films, apart from the development of online dramas, film business and artiste brokerage also play a decisive role. The movie business mentioned here, in addition to the investment of 10 to 15 films per year in Penguin's annual investment plan, is even more important to prepare for the creation of the original IP network into a film of the same name. And this is exactly what Penguin Films says is a project that emphasizes the development of the entire industry chain.
For example, in Kyushu and Sky City, since penguin film industry has invested in a network drama, it naturally will not let the film invest; Li Shaohong's academy is also a city to shoot films of the same name. This kind of bold development of a film into a movie mode can be said to be the first "crab-eating man."
In the artist's brokerage, the penguin film industry is even more accountable. They are fully aware that no matter how good a network drama is, it is also inseparable from the fan effect of big-name stars, and it is also not a wise move to use all the money to pay for celebrities. Therefore, Penguin Films thinks of a brilliant idea - to bring new people with big names, to develop artist brokers.
For example, in the top IP of Ghost Blowing Lamps, Penguin Films is likely to choose a big-name fresh actor, but with a not-so-famous heroine, and this actress is naturally the artist who will be trained by the penguin industry. When the film was fired, the heroine also rose in value, and then used Tencent's powerful platform to build it. With the rising popularity in the back of the online drama, the penguin film industry was just like creating new people for their own use. This mode of training seems to be very similar to that of the “Super Girl Fast Men†model in Tiandian. However, the difference is that Tiandian pays more attention to quantity, and the penguin film industry is sure to take quality first. After all, one’s own sales cannot be due to a new person. Drop it.
The audience of the 8 large screen dramas, the development of the IP industry chain, the use of net drama to promote the same name movie, and the development of artistes with big names and new artists, the ambition of the penguin film industry this time is not small, then what will be used against the first Step by step Ali Pictures and iQiyi Film, Tencent's strategic deployment will set off what kind of waves?
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