When mobile phone manufacturers are paying more and more attention to the upstream chip market, when they are also trying to lay out their own chip big situation, for the chip companies headed by MediaTek to rely more on Chinese manufacturers, it is impossible to say that they face greater The pressure, of course, is also Qualcomm's gaze, when its own production capacity can not be followed up in time; plus some domestic mobile phone manufacturers in the choice of chips, for various reasons began to "abandon" MediaTek, MediaTek is facing more pressure Big.
First of all, Xiaobian first briefly introduces the two companies, Qualcomm and MediaTek, and then slowly compares them from various aspects: QualcommQualcomm is a global leader in 3G, 4G and next-generation wireless technologies and is committed to leading the global 5G path. An important innovation enabler in the mobile industry and adjacent industries. For more than 30 years, Qualcomm's ideas and innovations have driven the evolution of digital communications, connecting people everywhere with information, entertainment and each other. It has already provided technical licenses to more than 100 manufacturers around the world, covering all brands of telecommunications equipment and consumer electronics in the world. Founded in 1985, Qualcomm is headquartered in San Diego, Calif., with more than 33,000 employees worldwide. For 12 consecutive years, Qualcomm was selected as one of Fortune's “Top 500 US†and merged into “Fortune†and “World Top 500†in 2014. It has been named one of the “100 Best Companies to Work for†by Fortune for 16 consecutive years. The company's stock is a constituent of the Standard & Poor's 100 and 500 indices, and the stock trading symbol on the Nasdaq stock market is QCOM. Qualcomm's customers and partners include the world's leading manufacturers of mobile phones, tablets, routers and systems, as well as the world's leading wireless carriers. Qualcomm is committed to helping members of the wireless industry chain succeed. Adhering to the spirit of innovation and relying on technological innovation and progress, Qualcomm continues to lead the evolution of 3G, 4G and next-generation wireless technologies, and promotes the development of the wireless communication industry, while enabling advanced wireless digital technology to better benefit humanity. According to iSuppli's statistics, Qualcomm became the world's largest wireless semiconductor supplier for the first time in the first quarter of 2007, and has continued to maintain this leadership position since then. Its Nine Dragons mobile smart processor is the industry's leading all-in-one, full range of mobile processors with high performance, low power consumption, true-to-life multimedia and comprehensive connectivity. At present, the company's products and business are transforming medical, automotive, Internet of Things, smart home, smart city and other fields.
MediaTekTaiwan MediaTek. Inc. (MediaTek.Inc) is a world-renowned IC design vendor specializing in wireless communications and digital multimedia technologies. It provides chip integration system solutions, including wireless communication, high-definition digital TV, optical storage, DVD and Blu-ray and other related products. Founded in 1997, MediaTek has been publicly listed on the Taiwan Stock Exchange. Headquartered in Taiwan, China, with sales or research and development teams in China, India, the United States, Japan, South Korea, Singapore, Denmark, the United Kingdom, Sweden and the United Arab Emirates and other countries and regions. In December 2014, Zhang Weili, general manager of MediaTek China, said that MediaTek will continue to exert its strength on 64-bit chips, and will launch VoLTE-enabled chips and six-mode chips supporting telecom 4G demand in due course next year. China Mobile phone chip maker MediaTek recently announced its revenue results last year. In 2016, MediaTek's operating income was NT$275.51 billion (US$8.6 billion), an increase of 29.2% year-on-year. Analysts believe that such performance is mainly due to the excellent performance of domestic mobile phones, while MediaTek has also expanded its share in the smart phone chip market.
From the above information, we can see that Qualcomm is the "leading dragon" of the US mobile communication chip. If it is started, it is much earlier than Lianfa Technology. Then we will briefly look at the respective flagship chip models of the two companies. How is its performance; Qualcomm Xiaolong series 835 chipQualcomm Snapdragon 835 chip is based on Samsung's 10nm manufacturing process. Compared with 14nm, the 10nm process will make the chip speed 27% faster and the efficiency increase 40%. The Qualcomm Snapdragon 835 chip area will become smaller. In October 2016, Samsung announced that it has taken the lead in mass production of the 10 nm FinFET process in the industry. Compared to its predecessor's 14nm FinFET process, Samsung's 10nm process can reduce power consumption by up to 30% and achieve a 27% or up to 40% reduction in power consumption. By adopting a 10 nanometer FinFET process, the Snapdragon 835 processor will have a smaller chip size, allowing OEMs to get more space available in upcoming products to support larger batteries or thinner designs. The combination of process technology and more advanced chip design is expected to improve battery life.
MediaTek Helio Series X30 ChipMediaTek Helio X30 is a new mobile phone processor that MediaTek is about to release. The Helio X30 continues to use triple-core ten cores, including two Cortex-A73 2.8GHz, four Cortex-A53 2.3GHz, and four Cortex-A35 2.0GHz. GPU uses ImaginaTIon PowerVR 7XTP, quad core, 820MHz; memory support is upgraded to four 16-bit LPDDR4X 1866MHz, maximum capacity 8GB, and supports UFS 2.1; integrated baseband LTE Cat.10, supports three-carrier aggregation, maximum download rate 450Mbps, upload 100Mbps.
Let's take a look at the previous versions of the two companies' respective chips; Qualcomm Xiaolong series 821 chipThe comparison between the Snapdragon 820 and the Snapdragon 821 shows that the two processors are based on 14nm FiFET Samsung's second-generation LPP process technology, the new quad-core 64-bit Kryo CPU and the Adreno 530 GPU. The main difference is still in the main Frequency. The CPU of the Snapdragon 820 has a main frequency of 2.2GHz, a small core frequency of 1.6GHz, and a GPU frequency of 624MHz. The CPU of the Snapdragon 821 has a main frequency of 2.4GHz, a small core frequency of 2GHz, and a GPU frequency of 650MHz. In other words, the CPU performance of the Snapdragon 821 is increased by 10%, while the GPU is increased by 5%.
MediaTek Helio Series X25The specific model of the HelioX25 is MT6797T. From this model, it can be seen that its relationship with HelioX20 (MT6797) is a full version of HelioX20.
The CPU part is a 2x Cortex-A722.5GHz+4x Cortex-A532.0GHz+4x Tri-Cluster processor architecture with a 20nm process. The ARMCortex-A72 core frequency is 2.5GHz, which is responsible for the highest load task and provides the ultimate performance. The two cores of Cortex-A53 are 2.0GHz and 1.4GHz respectively. The high frequency Cortex-A53 is responsible for medium load tasks, while the low frequency Cortex-A53 is used. Responsible for low load tasks.
The HelioX2 GPU is a quad-core graphics processing unit. This GPU is also used on Huawei's Kirin 950, which supports up to 16x MSAA multi-sample anti-aliasing, OpenGL ES 3.1, OpenCL 1.2, DirectX 11 FL11_2, RenderScript rendering scripts, LDR, HDR, 3D display lights.
In addition, the memory supported by the HelioX25 is 2xLPDDR3POP933MHz with a maximum of 4GBeMMC5.1.
Here we can see that the Snapdragon 835 chip has more than one and a half points in the MediaTek HelioX30, and Qualcomm has the strong support of Samsung, the "Technology Technology Factory". MediaTek is obviously overwhelmed by the pressure, but MediaTek's HelioX30 series should still be And Qualcomm Xiaolong 821 chip is equal! Above we also mentioned MediaTek's HelioX25 chip, and our domestic Meizu flagship mobile phone Meizu pro6 is also equipped with MediaTek's HelioX25, but MediaTek X25's buzz on the Internet is endless, how about the performance of MediaTek HelioX25?AnandTech, a foreign authoritative website, also made an in-depth evaluation of Meizu's flagship PRO 6 today. In particular, it used a lot of space to analyze the power consumption and energy efficiency of MediaTek's ten-core processor Helio X25, and performed it with other platforms. Fan comparison.
GFXBench T-Rex off-screen test results: X25 power consumption is the lowest, but mainly because the A72 core is rarely used, the performance is also the worst, the energy efficiency is the first, only 9.12fps / W, basic and Huawei Kirin 955 a grade.
Xiaolong 820 and Exynos 8890 are excellent flagships, and the energy efficiency has reached 19fps/W. Apple’s A9 last year is also not old.
GFXBench Manhattan 3.1 off-screen test results: X25 performance is also general, basically the level of Samsung's previous generation Exynos 7420, Snapdragon 820 continues to ride the dust.
Kirin 955 is unfortunately the bottom, low power consumption but low performance.
The X25 can only maintain peak performance for about 15 minutes, then start to downgrade the GPU. After running for more than three hours, the performance is only about 2/3. The Kirin 950, which also applies to the Mali-T880MP4 GPU, will only lose 11%.
By the way, look at the battery life, PRO 6 battery is only 2560mAh, plus ten core toss, it is difficult to continue, most of the time is the last, especially after opening the performance mode, the loss is great.
After comparing the chips of other technology companies, the results of MediaTek X25 are not very satisfactory, but Xiaobian still believes that MediaTek will be better and better (PS: Xiaobian was thinking that MediaTek sold X25 to Why did the Meizu flagship sell the same chip to Xiaomi’s thousand yuan series of red rice PRO? For this point, Xiaobian has been unable to vomit, no wonder this Meizu does not buy it account 2333333333), and finally we go to MediaTek Inside, look at the company's last ace HelioX40; MediaTek Helio series X40 chip "This battle, we have come up with courage you can hardly imagine!"Indeed, this time, MediaTek has come up with a full "power" because his old patron Meizu's next flagship phone is no longer ready to use his chip;
When mobile phone manufacturers are paying more and more attention to the upstream chip market, when they are also trying to lay out their own chip big situation, for the chip companies headed by MediaTek to rely more on Chinese manufacturers, it is impossible to say that they face greater The pressure, of course, is also Qualcomm's gaze, when its own production capacity can not be followed up in time; plus some domestic mobile phone manufacturers in the choice of chips, for various reasons began to "abandon" MediaTek, MediaTek is facing more pressure Big.
The latter's influence will obviously be more profound. After all, Qualcomm represents the direction of technology and the performance of products. Although the price is high, don't forget that mobile phone companies including domestic mobile phone manufacturers are raising their mobile phones more or less. The price, this will provide a certain premium space for the chip with higher performance, which is not good news for the chip companies in the low-end market.
As we all know, MediaTek has achieved great success in the 3G era, especially in the Chinese market. Since it provided a one-stop solution called “turnkeyâ€, MediaTek once became the Chinese mobile phone market. The volume of goods. However, after entering the 4G era, some of the original advantages of MediaTek began to be weakened. Even including its new chip X30 (Helio X30) intended to hit the high-end mobile phone market, but after the release of the X30, the market did not show the expected response. Product production delays, market rumors, large customers oppo, vivo have been lost, coupled with Xiaomi also began to develop the use of 澎湃 chips for personal use, MediaTek's days seem not too good.
So, what kind of difficulties does MediaTek face? We observe the pressure of competition mainly in several aspects: First, the competition in the market is getting deeper and deeper. Especially after Qualcomm reached a "reconciliation" in the Chinese market, Qualcomm still has a huge advantage in terms of chip shipments.
The second is that the pressure of competitors' Spreadtrum is "forced" by MediaTek. It is reported that the domestic mobile phone chip business news, which is backed by Tsinghua Unisplendour, provides a lower price than the MediaTek, and is also rapidly dividing the low-end mobile phone market. After being merged into the Ziguang Group in 2013, Spreadtrum was strongly supported by the Violet Group. Zhao Weiguo, chairman of Ziguang Group, once said that the final exhibition will definitely win MediaTek. Zhao Weiguo said frankly that Ziguang's powerful capital is enough to support Spreadtrum's annual loss of money. It is difficult to play this way with MediaTek's capital and listed company status. Moreover, although Spreadtrum is relatively backward in technology, it has a turnkey solution similar to MediaTek's turnkey solution, which can help mobile phone companies reduce the difficulty and cost of technology development and quickly launch mobile phones. At present, Spreadtrum is a chip supplier of Samsung. The Chinese mobile phone brand, which has a market share of nearly 40% in the African market, mainly uses its chips and has gained a certain market share in the Indian market.
The third is that domestic mobile phone manufacturers are increasingly choosing vertically integrated chip design companies, which are step by step to force MediaTek's ability to develop in the Chinese market. At present, Huawei's Kirin master has already established a foothold in the high-end market. Samsung's Exynos has gradually increased its investment in external supply, and even Xiaomi has begun its own "澎湃" journey.
The fourth is that their own performance pressure began to “deepenâ€. It is reported that according to MediaTek Q4 financial report data, MediaTek's gross profit margin has fallen below 35%, to 34.5%. Gross profit for the year 2016 also fell to 35.6%, a decrease of 7.6%. MediaTek expects Q1 gross margin to be between 32.5% and 35.5% this year. According to industry estimates, such gross profit levels have significantly deviated from the normal gross profit level of chip design companies. Even the industry has reported that MediaTek will face the first loss. Although it is still unclear whether it will be so bad, at least the performance pressure of MediaTek is not small. For a time, MediaTek was pushing its gross margin chip to its new Helio X30. The chip is also a "one punch" for MediaTek to enter the high-end mobile phone chip market. However, at the end of 2016, the upstream company TSMC experienced a downturn in production capacity. Taiwan Media News ** The accumulated capacity of 10nm process technology is insufficient, which means that although it can be mass-produced, its production capacity is limited. Soon, due to the lack of mass production of the X30, vivo and oppo gave up the news that MediaTek turned to Qualcomm frequently. At the same time, Xiaomi also gave up the chip.
Fifth, MediaTek, which relies too much on Chinese mobile phone manufacturers, lacks the ability to expand and expand. As everyone knows, as Huawei and Xiaomi are deploying their own chip business, they are also deprived of the market share that originally belonged to MediaTek. In particular, the two companies themselves have a large market share in the Chinese market. Although there are giants such as OPPO and vivo, when their "olive branches" are also thrown at Qualcomm, MediaTek's pressure is even greater. It is reported that vivo and oppo, as long-term large customers of MediaTek, have greatly boosted the sales volume of MediaTek Helio products. However, when MediaTek's production capacity is insufficient, if large customers choose part of the procurement, they need to complete the demand with other manufacturers. It is better to choose Qualcomm to complete all purchases, and to obtain low prices in batches. This is obviously that MediaTek must face a solution.
The sixth is the gradual “saturation period†of the mobile phone market. According to data released by IDC, the total global smartphone shipments in 2016 will be 1.46 billion units, an increase of only 2%. Compared with the growth rate of more than 10% in the previous two years, the growth rate of global smartphone shipments in 2016 has slowed down noticeably.
Some even predicted that MediaTek's 2017 may be the worst year, because the market share captured by Qualcomm Shaolong 615/810 was being fully countered. Currently, MediaTek's mainstream product line is P10/P20/ X20 three gears, but in terms of comprehensive performance, the P20 comprehensive performance is better than the X20, P10 is still the lowest end; and Qualcomm's mainstream product line is 625/653/821, only the entry level 625 can be PK MediaTek's full range, and with the new Snapdragon 660/835 will be debuted again, when MediaTek's entire product line and Qualcomm gap will be greater; and the high hopes of the X30 processor may be "jumping" It is also aggravating the MediaTek. Once the new machine based on the Snapdragon 660/835 starts to enter the release status, who will choose the X30 solution? Recently, the market has been rumored that Meizu will start in the second half of this year, shifting orders for some mobile phone chips from the long-term cooperation of MediaTek to Qualcomm products. It is reported that there are close to 30% of orders.
There is also news in the market that MediaTek's latest generation flagship chip, the Helio X40, will be powered by 12 core CPUs and will use TSMC's 7nm process technology. But this move is also somewhat risky. At present, the industry generally believes that the 8-core CPU is enough to meet the performance requirements of mobile terminals. Qualcomm had suffered from excessive power consumption of the Snapdragon 810 eight-core processor, so the Snapdragon 820 adopted a four-core architecture with autonomous architecture. Apple is still using dual-core processors, but the performance is not bad. Of course, for MediaTek, the capacity of the X30 is not solved, and perhaps after a move, it will make you passive.
Finally, Xiao Bian still wants to say one more thing, the chip market is so turbulent, Qualcomm relies on the invincible momentum of its mobile chips to engage in "big news" everywhere, Xiao Bian still hopes that the domestic chips like Hess can get better and better. We always use our own things to always be the best!
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