On August 30th, the 8th High-tech LED Industry Summit held in conjunction with the High-tech LED Boutique Exhibition was held in the Century Hall of the Shanghai International Convention Center. The forum revolved around “Winning in the chaos†and “LED lighting technology – problems and solutions†The way, LED lighting design and application engineering - the decisive segment, and the "LED lighting market - Red Sea and Blue Ocean" four topics and the guests to share the latest industry development trends, analysis of the industry, the middle and lower reaches Hot issues such as market strategy. The scale of the conference was unprecedented, and the full venue fully demonstrated the great enthusiasm of the LED industry for this high-tech LED brand conference.
Zhou Lujun, Marketing Director of Philips Lumileds Asia, explains the meaning of the brand and the strategic planning of the brand.
He believes that brand is a commitment to consumers and a reflection of the company's image and values; brand is a symbol of customer understanding and correct understanding of the company's products, which will distinguish your products from competitors. Brand positioning includes clarifying some of the competitive advantages that can be utilized; selecting several applicable advantages; effectively demonstrating to the market three steps, such as the company's positioning concept. LED companies are to be subdivided or the entire industry chain, mainly depends on the company's capital. It is also recommended that companies doing market segments must make a correct assessment of the market environment and market capacity. The cultivation of the brand should learn to leverage the strength, in the early stages of brand development, you can follow some of the more influential brands, and then promote the development of your brand together with him.
Zhou Lujun, Marketing Director of Philips Lumileds Asia, explains the meaning of the brand and the strategic planning of the brand.
He believes that brand is a commitment to consumers and a reflection of the company's image and values; brand is a symbol of customer understanding and correct understanding of the company's products, which will distinguish your products from competitors. Brand positioning includes clarifying some of the competitive advantages that can be utilized; selecting several applicable advantages; effectively demonstrating to the market three steps, such as the company's positioning concept. LED companies are to be subdivided or the entire industry chain, mainly depends on the company's capital. It is also recommended that companies doing market segments must make a correct assessment of the market environment and market capacity. The cultivation of the brand should learn to leverage the strength, in the early stages of brand development, you can follow some of the more influential brands, and then promote the development of your brand together with him.
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