Not long ago, the operator World Network released a number of industry reports in the 2018 TMT industry leader list, including the 2017 Home Appliance Industry Research Report (hereinafter referred to as the report). The report pointed out that the growth rate of household air conditioner production has experienced an extremely significant increase in the past year.
According to the data given in the report, from January to November 2017, the output of household air conditioners was 175 million units, an increase of 19.9% ​​compared with the same period in 2016.
The output of air-conditioning products is close to 20% of the whole, which may not be very high compared with other categories, but it is relatively high compared with the increase of 12.6% and 3.1% in refrigerators or washing machines. In particular, compared with the growth of color TV production of 0.8% in 2017, air-conditioning products can be said to have obvious advantages in terms of output growth in 2017.
The industry analysts believe that the reason why air-conditioning products can maintain such a high overall trend, there are three main factors, inventory, weather, and the situation of the third and fourth-tier markets.
First, thanks to the destocking in 2016, it has released a lot of space for the replenishment of the air-conditioning market. Second, the high temperature weather for several consecutive days in 2017 has also become an important reason for stimulating the growth of air-conditioning production. Third, The development of the market economy in the third and fourth grades is objective, which brings a lot of impetus to the increase in air-conditioning output.
In general, from the perspective of production, the development of the air-conditioning market has been relatively optimistic since 2017, but it is necessary to draw attention to the fact that a large increase in production means that stocks may increase accordingly. How to maintain the balance of production and sales is the key consideration for air conditioner manufacturers while improving production.
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