The Institute of Industrial Intelligence (MIC) said that following the smart watch production value surpassing the smart bracelet in 2015, it is estimated that the sales volume of smart watches will surpass the smart bracelet for the first time in 2017. It is estimated that the sales volume of smart watches will reach 6.3 thousand. Wantai has an annual growth rate of 50%, and the sales of smart bracelets are expected to be 570 million units.
According to Wang Yanshang, MIC industry analyst, the ICT and watch industry developed new smart watches, and the smart bracelet industry also entered the market. Wang Yansheng pointed out that the value of the overall smart wristband device has grown rapidly to $18.7 billion in 2016, with an annual growth rate of 42%. The key lies in smart watches, and the future smart watches will continue to be the main force for the growth of smart wristband devices. To drive market size and output value growth, it is expected that the output and output value of smart wristband devices in the first half of 2017 will grow by 28.5% and 57.7% respectively compared with the first half of 2016.
According to Wang Yanshang, the global sales of wristband devices have grown from 71 million units in 2015 to 940 million units in 2016. It is expected to increase to 120 million units in 2017, with investment from all sectors being the most important. key. Observing the market share change, although a few manufacturers still dominate the overall market sales market share, but have seen the rise of emerging companies. Wang Yanshen said that in 2015, the top three manufacturers of wristband devices accounted for more than 60% of the market, but in 2016 they were reduced to 46%. However, the sales volume of the three major factories declined, but the market share of other operators joined the market. Nowadays, mobile phone operators, startups, ICT operators, watch/fashion operators and sports brand manufacturers are all on the layout, showing that the business opportunities of smart watches still have great potential.
In addition, the two functions of "independent communication" and "action payment" will be the key trends of smart watches in the future. It is no longer just for physiological information measurement, motion monitoring records and receiving mobile phone messages. The high-priced smart watches will be more focused. In pursuit of product materials and exterior design. As for the development trend of smart bracelets, Wang Yansheng pointed out that the medium and low price is still based on the specifications and functions of sports health sensing, and is priced according to the sensing specifications; the middle and high price smart bracelet will be closer to the smart watch. , the pursuit of specifications and a variety of applications.
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