According to foreign media reports, the newly announced "2017 Voice Report" gives five predictions for Alexa, Cortana and other artificial intelligence (AI) assistants.
The "2017 Speech Report" aims to anticipate the battle for voice assistance among companies such as Microsoft, Samsung, Google, and Amazon. It is also a survey covering Google Assistan and Alexa users, exploring why some of the startups' Alexa skills are more successful.
The following are the five most interesting predictions for the AI ​​Assistant in the 2017 Voice Report:
1. The next nine months will be crucial to the economic ecosystem surrounding smart assistants
Many consumers have not yet decided which smart assistant they want to buy, but what they have already determined is that they will not buy multiple AI assistant devices. In a survey of Amazon Echo and Google Home devices in December 2016, only 11% of consumers were willing to purchase Google Home after buying Amazon Echo, and vice versa.
"This means that in the next nine months, the AI ​​assistant will be a winner-take-all situation. That is, no matter what the first AI assistant device you buy for your home, you are very likely to maintain that platform in the future. Loyalty is very likely to continue to buy more equipment for the platform.†Malkik told VentureBeat in a telephone interview, “You may buy four more Echo Dots to match Echo, so for the equipment manufacturers, the next nine It will be crucial to bring products to market in a timely manner."
“This has also given alarm bells to companies such as Apple, Microsoft and Samsung: They have to join the party as soon as possible and they have to rush to launch related products,†he said.
2. Push notifications and social connections will become killer features for intelligent assistants
Currently, none of the more than 8,000 Alexa skills and nearly 75 Google Assistant conversations are killer applications.
"Currently, the closest thing to being a killer app like Pokémon Go is Spotify and Amazon Music," Malkik pointed out.
VoiceLabs found that about 45% of respondents mainly use their smart speakers to play music or play book audio. This is consistent with the results of other studies.
Malkirk pointed out that to create a killer chat bot, developers need to be able to send push notifications and connect users' personal social networks. He expects that these two features may appear in 2017. Promoting targeted activities based on social circle friends' activities may help increase the popularity of AI assistant skills.
"For example, smart speakers can tell you, 'Now that you have 15 friends talking about this app, do you want to join them?' Or, 'You have 20 friends just downloaded Pokémon Go, you Don't want to be left aside?'' Malkik said.
It is expected that smart assistants will actively push three or four high-value notifications per day based on social circle activity, instead of endless push notifications.
But Malkirk estimates that push notifications for voice-activated devices will be very similar to those on mobile devices, at least initially.
He said, "First of all, such devices will receive push notifications, but this function is very likely to be abused. After that, it will be limited, developers realize that they can provide this function in a more intelligent way. â€
3. Equipment sales will increase 3 times
VoiceLabs estimates that sales of smart voice-activated devices totaled 6.5 million in 2015 and 2016, and that figure will reach 24.5 million in 2017. Cumulative sales since 2014 will reach 33 million. VoiceLabs derives this data from the sales estimates of Consumer Intelligence Research Partners (CIRP), an integrated market research organization, and the results of receipts tracked by the InfoScout and KPCB Institutes.
“We derived the growth curve of equipment sales in 2016. Then we use this growth curve to estimate the sales volume in 2017. In our report, we just figured out the figure of 24,500,000,†said Malkirk.
At least from the Amazon's point of view, this kind of equipment will not achieve high sales until the end of the year. Amazon’s quarterly earnings report on Thursday showed that Alexa’s equipment sales were the highest during the holiday shopping season. This shows that this period is the best period of sales of the equipment during the year.
4. Smart Assistant manufacturers will compete to create more eye-catching features
Smart assistants have done a great job with basic functions: they can push newsletters and they support the control of various Internet of Things devices, such as turning on lights, opening blinds, opening coffee machines, and the like. But what's more important is that these voice assistants are still struggling to make even better advanced features, capturing the favor of a large number of consumers. What does this mean? It means creating the best service to connect devices such as Amazon Fire TV, Apple TV, and Chromecast.
It also means adding an attractive new feature.
“The direct human-to-human communication function has not yet appeared in these devices. You must know that once you can directly talk to your family through this type of device, everyone is connected to each other instantly... This experience is simply too seamless. It's so pleasant," said Malkik.
5. The end of the market will usher in two smart speakers from the technology giant
Alexa and Google Home have already been known to many people. We also know that Apple is considering launching a product to compete with them. Cortana will soon appear on many devices.
VoiceLabs believes that by the end of 2017, there will be two new hot devices with built-in smart assistants entering the market and a direct confrontation with Amazon Echo and Google Home. They are likely to come from Samsung, Apple or Microsoft.
Regardless of whether or not the game is really staged, it is certain that smart assistants from Microsoft and other companies are on the way. The Microsoft Cortana Skills Toolbox is scheduled to be launched in early 2017. According to another report, after the acquisition of virtual assistant startup company Viv, Samsung plans to launch a new generation of flagship smart phone Galaxy S8 on March 29th with built-in intelligence assistant Bixby.
Cortana, Google Assistant, Alexa, and Siri will all appear on more automotive and electrical devices, so even if the intelligent speaker market with built-in smart assistants doesn't compete in the competition, you will certainly be able to see on smart devices other than smart speakers. The figure of these smart assistants.
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