Key points: Don't just aim at earning money, but aim for your position in the industry.
If you are the agent of a big cat, you can only make money on the big cat's products, then you can only be considered the beginning level; if you are famous for being a big cat's agent, it causes Other similar fabrics. The factory's attention is so important that from time to time there will be other handbag factories to invite you to do their agency. Then, you can be considered a level of entry level; if you not only attracted the attention of the handbag factory, but also caused the clothing industry Such as: scarves, hats, slippers, and other manufacturers pay attention to, because you make a cloth package and cultivated the entire apparel industry sales channels, then, your level has reached a relatively high level of the second level; further, if you not only With sales channels, and, already well-known, many businesses in the industry do not need you to mobilize and they will come to order. The popularity in your store or company is far more than that of other families, and your space is limited. As for the number of manufacturers that have to be restricted by charging admission fees, there is a choice for manufacturers; if this is the case, you will achieve a higher level of three. ... the highest level is kind of how it? The highest-level marketer is the agent of the big cat, and finally established a unique sales model, his theory will affect several generations, his way to become a model for everyone to learn!
Key points: Do not save your business card, do not hide your phone
Do business people, must not send a business card, but must not hide your business phone. However, we can always find people who are too stingy on the issue of business cards, and we can always find many business owners who do not let the waiters tell their guests their phone number. I really don't understand. Since you didn't owe people anything, you didn't do anything to deceive people. Why do you want to be afraid that people know your phone number? I hope that all people in the world will have my business cards. They all know my phone number and they all know what business I am doing. That's good. On the issue of distributing business cards, let us give another example. For example: An express salesman. He came to me for the first time because he sent a shipment to me if he knew at the same time to send me a business card and give it to me. Briefly introduce some of their company's courier services and services, then, may be the next time I want to send a shipment, will think of this person, will come up with his business card to check. This courier's performance is certainly better.
Key point: Put the business card of the target customer on the plan board, and then desperately force yourself into action
Sticking the target customer's business card on the plan board can make your goals clear and clear. Of course, at the same time, you have to force yourself to persuade them to sacrifice? lt; / font> Highlights: Select foreign investment in export-oriented processing enterprises in domestic partner if you select large enterprises, because the other side has formed its own sales channels, so for us out of the conditions will be very harsh. However, if you look for small domestically-produced small factories as partners, there are unstable factors. First, production is unstable, second, quality is unstable, and third, cooperation is unstable (since such small factories may close at any time); Cooperation with such small factories may even involve remittance risks, because when you remit money, he may have already closed down. Foreign-oriented foreign-invested processing companies have always taken orders from foreign OEMs, but they have not had a sales network in the Chinese mainland market. Such foreign companies have stable production, good reputation, and excellent quality. However, they lack the network and experience of doing domestic sales in the mainland. Therefore, we can fully cooperate with our advantages.
Points: One of the tricks
The business of baggage business should be more dense in the clothing market, and should be less in the retail market. Because each wholesaler has its own fixed customer base, there will not be much conflict even if there are multiple households in the same apparel wholesale market with similar products. Many customers who come to purchase go straight to the fixed wholesale counters and don't go east and west like retail customers. In this case, if you only have one point, it will obviously reduce the purchases. The opportunity for the retailer to meet. As for the retailers in the same shopping district, there is a certain degree of overlap in the customer groups they face. Consumers tend to look east and west. In this case, if you set too many points too dense, it will cause The necessary vicious internal competition will affect the enthusiasm of retailers. For example: Once retailers press each other down to no profit, they will give up the business. In addition to putting the number of points, but also to distinguish the issue of Pu. To try to give wholesalers the goods, so that the area, the number of more concentrated, is conducive to the management of accounts receivable, but also conducive to delivery. Some retail sales are also conducive to attracting other merchants to purchase cash. For those points that are not valid, such as: the number is small, the profit is also small, and the initiative is also poor, we must resolve to cancel; set points must be effective, invalid points are more and more bad. The criterion for the effective point is: At least let me earn at least 100 yuan per month. If we fail to achieve this, we must resolve to cancel or replace.
Key points: This year's material price increase is a "Yen-value-added" act disguised by the Chinese government because of pressure from Japan and the United States.
Japan and the United States have been promoting Chinese renminbi appreciation, but when Zhu Rongji became prime minister, he had promised the people of the country that the renminbi did not increase in value and did not depreciate. Wen Jiabao’s price increase in materials is actually a disguised form of RMB appreciation, which is reducing the advantages of Chinese companies’ exports. For example, the appreciation of the renminbi means that the cost rises. Because the wages of workers are fixed, such as: is still 800 yuan, so that the relative production costs will go up. What will happen later? It is estimated that a large number of small-sized enterprises will be eliminated through industrial adjustment.
Key points: European outlets should be converted to direct warehousing sales according to the single production method
Before the Cixi people made exports of European-style outlets, basically the "production by order" model. why? Because the standard of European sockets is different from that of China National Standard sockets, if the European sockets are produced too much, there will be difficulties in handling them. However, this method of bill production also has major drawbacks: (1) it is completely controlled by foreign sellers, (2) profit margin (3) cannot adapt to changes in material prices, and (4) the number does not go much. Such as: Last year, Kaifeng Electric Co., Ltd. exported its European-style outlets at a loss, because the originally set prices were too low, causing losses after the prices of materials rose; for example, the number of bullet-headed European-style sockets has not risen. The reason is that there are not many direct foreign customers. Has not dared to let go and do it, and Kaifeng is selling directly in Germany.
Key point: When everyone feels it is hard to do, you should do well before you have the ability.
From the survey of Yiwu market, we can see that many merchants are relocating to customers, indicating that they are very competitive and difficult to do business. But in fact, when everyone is difficult to do, you only need to spend more time and have more good ideas than Others. You will be more successful than others. For example, in Yiwu, there are many Middle Eastern guests. Just go to Yiwu to find hotels (Jinding Hotel) and eaters (Maid, Al-Aqsa, Mediterranean, Sabah, and Muslim) frequented by Middle Eastern guests, and advertise with hotels and restaurants. , you can get good results. In addition, advertising is also a method of advertising in places where Middle Eastern guests gather to engage in religious activities; advertising is also a method of advertising in the Yueyang Community, where they are concentrated. In the way they are treated, they must be converted from foreign procurement offices into our sales agents in their countries, and train some of them to return to their own countries. In addition, it is also important to try to nurture the feelings of those little girls who do translations.
Key points: Turn local agents into our sales representatives
Turn our agents from all over the place into our sales representatives. Let us develop the market by ourselves and then hand it over to the agents to manage. This will eliminate the fears of agents. For example, they will not dare to carry goods so as to affect our performance. We just need an unpaid employee who helps us to supervise, manage, deliver, and collect money on the spot, that is, to act as a salesman to transfer goods and manage accounts.
If you are the agent of a big cat, you can only make money on the big cat's products, then you can only be considered the beginning level; if you are famous for being a big cat's agent, it causes Other similar fabrics. The factory's attention is so important that from time to time there will be other handbag factories to invite you to do their agency. Then, you can be considered a level of entry level; if you not only attracted the attention of the handbag factory, but also caused the clothing industry Such as: scarves, hats, slippers, and other manufacturers pay attention to, because you make a cloth package and cultivated the entire apparel industry sales channels, then, your level has reached a relatively high level of the second level; further, if you not only With sales channels, and, already well-known, many businesses in the industry do not need you to mobilize and they will come to order. The popularity in your store or company is far more than that of other families, and your space is limited. As for the number of manufacturers that have to be restricted by charging admission fees, there is a choice for manufacturers; if this is the case, you will achieve a higher level of three. ... the highest level is kind of how it? The highest-level marketer is the agent of the big cat, and finally established a unique sales model, his theory will affect several generations, his way to become a model for everyone to learn!
Key points: Do not save your business card, do not hide your phone
Do business people, must not send a business card, but must not hide your business phone. However, we can always find people who are too stingy on the issue of business cards, and we can always find many business owners who do not let the waiters tell their guests their phone number. I really don't understand. Since you didn't owe people anything, you didn't do anything to deceive people. Why do you want to be afraid that people know your phone number? I hope that all people in the world will have my business cards. They all know my phone number and they all know what business I am doing. That's good. On the issue of distributing business cards, let us give another example. For example: An express salesman. He came to me for the first time because he sent a shipment to me if he knew at the same time to send me a business card and give it to me. Briefly introduce some of their company's courier services and services, then, may be the next time I want to send a shipment, will think of this person, will come up with his business card to check. This courier's performance is certainly better.
Key point: Put the business card of the target customer on the plan board, and then desperately force yourself into action
Sticking the target customer's business card on the plan board can make your goals clear and clear. Of course, at the same time, you have to force yourself to persuade them to sacrifice? lt; / font> Highlights: Select foreign investment in export-oriented processing enterprises in domestic partner if you select large enterprises, because the other side has formed its own sales channels, so for us out of the conditions will be very harsh. However, if you look for small domestically-produced small factories as partners, there are unstable factors. First, production is unstable, second, quality is unstable, and third, cooperation is unstable (since such small factories may close at any time); Cooperation with such small factories may even involve remittance risks, because when you remit money, he may have already closed down. Foreign-oriented foreign-invested processing companies have always taken orders from foreign OEMs, but they have not had a sales network in the Chinese mainland market. Such foreign companies have stable production, good reputation, and excellent quality. However, they lack the network and experience of doing domestic sales in the mainland. Therefore, we can fully cooperate with our advantages.
Points: One of the tricks
The business of baggage business should be more dense in the clothing market, and should be less in the retail market. Because each wholesaler has its own fixed customer base, there will not be much conflict even if there are multiple households in the same apparel wholesale market with similar products. Many customers who come to purchase go straight to the fixed wholesale counters and don't go east and west like retail customers. In this case, if you only have one point, it will obviously reduce the purchases. The opportunity for the retailer to meet. As for the retailers in the same shopping district, there is a certain degree of overlap in the customer groups they face. Consumers tend to look east and west. In this case, if you set too many points too dense, it will cause The necessary vicious internal competition will affect the enthusiasm of retailers. For example: Once retailers press each other down to no profit, they will give up the business. In addition to putting the number of points, but also to distinguish the issue of Pu. To try to give wholesalers the goods, so that the area, the number of more concentrated, is conducive to the management of accounts receivable, but also conducive to delivery. Some retail sales are also conducive to attracting other merchants to purchase cash. For those points that are not valid, such as: the number is small, the profit is also small, and the initiative is also poor, we must resolve to cancel; set points must be effective, invalid points are more and more bad. The criterion for the effective point is: At least let me earn at least 100 yuan per month. If we fail to achieve this, we must resolve to cancel or replace.
Key points: This year's material price increase is a "Yen-value-added" act disguised by the Chinese government because of pressure from Japan and the United States.
Japan and the United States have been promoting Chinese renminbi appreciation, but when Zhu Rongji became prime minister, he had promised the people of the country that the renminbi did not increase in value and did not depreciate. Wen Jiabao’s price increase in materials is actually a disguised form of RMB appreciation, which is reducing the advantages of Chinese companies’ exports. For example, the appreciation of the renminbi means that the cost rises. Because the wages of workers are fixed, such as: is still 800 yuan, so that the relative production costs will go up. What will happen later? It is estimated that a large number of small-sized enterprises will be eliminated through industrial adjustment.
Key points: European outlets should be converted to direct warehousing sales according to the single production method
Before the Cixi people made exports of European-style outlets, basically the "production by order" model. why? Because the standard of European sockets is different from that of China National Standard sockets, if the European sockets are produced too much, there will be difficulties in handling them. However, this method of bill production also has major drawbacks: (1) it is completely controlled by foreign sellers, (2) profit margin (3) cannot adapt to changes in material prices, and (4) the number does not go much. Such as: Last year, Kaifeng Electric Co., Ltd. exported its European-style outlets at a loss, because the originally set prices were too low, causing losses after the prices of materials rose; for example, the number of bullet-headed European-style sockets has not risen. The reason is that there are not many direct foreign customers. Has not dared to let go and do it, and Kaifeng is selling directly in Germany.
Key point: When everyone feels it is hard to do, you should do well before you have the ability.
From the survey of Yiwu market, we can see that many merchants are relocating to customers, indicating that they are very competitive and difficult to do business. But in fact, when everyone is difficult to do, you only need to spend more time and have more good ideas than Others. You will be more successful than others. For example, in Yiwu, there are many Middle Eastern guests. Just go to Yiwu to find hotels (Jinding Hotel) and eaters (Maid, Al-Aqsa, Mediterranean, Sabah, and Muslim) frequented by Middle Eastern guests, and advertise with hotels and restaurants. , you can get good results. In addition, advertising is also a method of advertising in places where Middle Eastern guests gather to engage in religious activities; advertising is also a method of advertising in the Yueyang Community, where they are concentrated. In the way they are treated, they must be converted from foreign procurement offices into our sales agents in their countries, and train some of them to return to their own countries. In addition, it is also important to try to nurture the feelings of those little girls who do translations.
Key points: Turn local agents into our sales representatives
Turn our agents from all over the place into our sales representatives. Let us develop the market by ourselves and then hand it over to the agents to manage. This will eliminate the fears of agents. For example, they will not dare to carry goods so as to affect our performance. We just need an unpaid employee who helps us to supervise, manage, deliver, and collect money on the spot, that is, to act as a salesman to transfer goods and manage accounts.
Single Door Refrigerator Co., Ltd. , http://www.cn-homeappliance.com