"It's not that the dragons are just over the river. The Yangtze River's Yangtze River is in full swing, and the future market is ridiculous, and it lies across the Yellow River." The huge consumer market in the north and the potential demand in the secondary and tertiary markets to be developed, neither the two rivers nor the river, can stop the rising enthusiasm of the “Northern Expedition†of the South China automotive supplies companies.
The new weather (exhibitor registration data) brought by the 16th China International Automobile Supplies Exhibition to be held in Beijing from March 1st to 4th, 2013 shows that the automotive electronics consumer market in North China will change for many years. Warm dilemma. Judging from the exhibitor information disclosed by Yasen International at present, no matter the specifications of local well-known auto electronics companies, or the number of auto electronics exhibitors will be greatly increased, the proportion will be further strengthened. From the single-digit number of exhibitors in 2005 to nearly a thousand in 2013, automotive electronics companies have accounted for 14% of the total size of exhibitors, which has achieved an overwhelming victory in major exhibitions in the industry.
Across Guangzhou and beyond the limitations of Zhengzhou, Southern Automotive Electronics Corporation has focused more attention on the northern market, and is competing on the platform of Beijing Yasen Auto Accessories Exhibition to shine.
The vigorous development of the industry drives the exhibition economy
With the introduction of measures such as purchase restrictions, the development rate of auto vehicles has slowed down significantly, while the after-market, which mainly focuses on products such as navigation, cushions and lubricants, has gradually accelerated. On the one hand, it has benefited from the increase in car ownership in previous years. On the other hand, it also benefits from the further maturity of car owners in the aesthetics of car decoration. As of 2011, the transaction volume of the automotive supplies market reached a record high, and the industry scale exceeded 400 billion yuan in one fell swoop.
In fact, the rapid development of the automotive supplies market has also coincided with the advent of the Chinese automobile era and the development of the blowout market of the automobile aftermarket, and also opened the prelude to the competition for exhibition resources. From south to north, the three major exhibitions are enthusiastic. In particular, the two major auto accessories exhibitions in South and North are close in time and almost overlap. The spatial distance between regions has not affected the enthusiasm of auto accessories companies. Every spring, the industry giants go back and forth between Guangzhou and Beijing, and are happy.
Automotive electronics companies dominate
"Automotive supplies" is a macro concept. Specifically, it can be divided into product lines of automotive electronics, electrical products, safety electronics, automotive beauty, cushions, etc. Among them, the automotive electronics market, which accounts for the largest proportion of the automotive supplies market, has developed well. Today's industry scale exceeds 100 billion yuan, and the annual growth rate of the market size is above 15%. Although in the process of competing with enterprises in a brutal market environment, the survival of the fittest will be achieved, but whether it is in science and technology, or in product quality, there will be different levels of improvement, which is injecting the driving force for industrial development to a higher level Push forward. It can be said that the automotive electronics industry is in a period of rapid development, and major breakthroughs have been made in both domestic and foreign sales. In particular, leading companies such as Ouhua, Good Helper, and Huayang have made leapfrog development.
At the Beijing Automotive Supplies Exhibition, automotive electronics companies also occupy a leading position in the exhibition. Judging from the number of exhibitors, car navigation and safety electronics are clearly superior to car beauty and car decoration manufacturers; from the quality of exhibitors, car electronics manufacturers are more representative in special booths, from 2011 Judging from the exhibitors that have been held, automotive electronics manufacturers such as Ouhua, Luchang, and General Iron have all made high-profile appearances with special equipment, and they have the characteristics of the automotive electronics industry.
"Southern and Northern Sales" has been fermented in the aftermarket
Whether it is automotive electronics, car seats, car beauty, car decoration, explosion-proof thermal insulation film, the prosperity of the entire automotive supplies market has become an indisputable fact, and in recent years the Chinese government has gradually attached importance to the automotive supplies industry and actively promoted the industrialization of automotive supplies This year, the two sessions also emphasized that the government will gradually improve the relevant regulations and standards of the automotive supplies industry to provide an orderly competitive environment for the development of automotive supplies enterprises. At the same time, auto supplies companies are also trying to promote themselves through the exhibition to strive for breakthroughs.
Looking at the current market structure, it is a development trend for local auto supplies companies to move northward. An initial marketing center for an enterprise can be one, but as the enterprise develops a larger market, the marketing center will be regionalized to Better serve consumers.
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