OFweek smart home network communications future If the company can really provide accurate and effective simple operation on the smart TV, and sincerely work on the content products, it means that the enterprise layout is not just a "family" TV In the future, smart home appliances and smart home markets will have the core resource of “one old and one smallâ€, which will substantially increase the core competitiveness of smart home appliances.
Want to rely on this segment of the elderly, children, to break through the current growth of the smart TV ceiling. Obviously it can only be a dream of a few companies. In the face of the smart TV market that has stepped into hardware homogenization and content homogenization, where is the next growth space and driving force? Looking at it now, it is definitely not a simple subdivision. It is only pediatrics.
In recent years, as more and more family television channels have gradually become more intelligent, more and more elderly people and children have been “forced†to join this ranks. Some of them live with young people and enjoy smart TV together. The entertainment experience, but still part of the "empty nest" group, is still trapped in traditional television. For smart TV manufacturers, if they can develop a product that truly suits them, it will not only be the television market for this group.
In fact, for smart TV manufacturers, it is not difficult to develop such a “family friendly†smart TV for the elderly and children. The principle of design is simple operation and rich content. But the question is whether it is necessary to develop different televisions for different groups. For example, millet TV artificial intelligence voice TV is using the more mature "voice control" function.
However, we must be conscious of the fact that this targeted fixed group of televisions is only a transitional product. With the proliferation of smart homes and artificial intelligence, age-differentiated products will no longer be required. It can be said that the same product can adapt to different user groups. This is true intelligence. If the current business only has gimmicks and no technology, then it is better not to do it.
If smart TV pays more attention to the needs of more user groups, mature technologies such as “speech control†should be used to achieve simple operations, and more should be taken from the content products, and programs such as health, education and entertainment that they need most should be made. After a real integration, cross-platform operations are not suitable for a group.
At the same time, more application scenarios are needed, such as family doctors, order delivery, question and answer consultation, etc. It is worth noting that these products need to be launched in cooperation with official or professional structures in order to face more and more sophisticated elderly people. And child users who need protection.
In recent years, it is not uncommon for color TV companies to launch "compassionate" cards to launch corresponding television products. However, if you want to tap the wealth behind “one old and one smallâ€, there is only a gimmick and you can't rely on it. After all, the market is cultivated and not flickered out. Smart TVs are developed by technology, not by relying on concepts.
In the future, if companies can truly provide users with accurate and effective simple operations on smart TVs, and sincerely work on content products, it means that enterprises are not merely a “family†TV, but also in the future. In the smart home appliance and smart home market, there is a core resource of “one old and one smallâ€, which greatly increases the core competitiveness of smart home appliances.
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