The router is regarded as an important measure of Xiaomi's layout of smart home. The theme of Xiaomi's third public beta is “smart homeâ€. Careful netizens may find that the third public beta package contains a BroadLink RM-home smart remote control, and the retail version of the gadget provided by BroadLink has disappeared. Do you know what is behind this story? BroadLink CEO Liu Zongxi tells the reason.
Xiaomi enters smart home by BroadLink
"Millet also wants to launch smart sockets and smart remote control." Liu Zongxi told me this sentence quite helplessly. A few months ago, BroadLink was Xiaomi's closest partner and even helped Xiaomi into the smart home field.
In the concept of majority, BroadLink is still a startup company, and Xiaomi is already a giant with a market value of 30 billion US dollars. When it comes to BroadLink's help for Xiaomi to enter the smart home field, it seems that some people feel that it is helping BroadLink's face.
In fact, BroadLink's entry into the smart home field was a matter of May 2013, and the third public beta of Xiaomi's route to "smart home" was already in April 2014. After a year of development, BroadLink has been doing a single intelligence. The equipment has become a smart home overall solution. It not only cooperates with mainstream router manufacturers, but also has established cooperation with more than 70 home appliance manufacturers. It has become an important link for routing to home appliances. Xiaomi relies on BroadLink to enter the smart home field. A solution that saves effort.
Liu Zongxi revealed that Xiaomi had found him at the beginning of BroadLink's establishment, but the cooperation at that time could not be discussed. After Xiaomi introduced Xiaomi route, he found him again and the two sides began to cooperate closely. Talking about the cooperation at that time, Liu Zongxi said with emotion: "We really have no reservations." It is reported that BroadLink opened the underlying code base to Xiaomi and sent technicians to Xiaomi to assist Xiaomi in tuning the connection between routers and external devices. . The end result is that Xiaomi relies on the router to successfully create the image of entering the smart home.
Turn your face: Xiaomi brand "BroadLink" is coming soon
Due to the limited volume, Liu Zongxi believed that the cooperation with Xiaomi at that time even caused the lag of his product development, but Liu Zongxi thought that it was worthwhile. At that time, Liu Zongxi was most worried about two things. First, the technology leaked. Second, the price was changed by Xiaomi. Xiaomi co-founder Huang Jiangji promised Liu Zongxi that Xiaomi would definitely not make such products as BroadLink. In addition, the products of Xiaomi Mall were all Three-party pricing, Xiaomi is not involved.
The final result is that the cooperation between the two parties has been reached. Xiaomi Routing has launched the theme of “Smart Home†for the third public beta, and put a BroadLink RM-home intelligent remote control in the huge wooden box packaging. If you go to the microblogging at that time, you will find that the recognition of BroadLink is much higher than that of Xiaomi. It is believed that Xiaomi’s so-called smart home relies on BroadLink. In fact, BroadLink and any route can be matched. The home also has no relationship with Xiaomi. There is also the view that it is a good thing for Xiaomi to introduce BroadLink layout smart home, and to open up a mentality to do a big smart home.
The next story was a sharp turn. Xiaomi route took BroadLink out when it was officially released. On the other side, it started to make smart sockets, remote controls and other products similar to BroadLink.
"Millet is a locust, going to a line to ruin a line"
"Millet is a locust, go to the line to ruin a line!" When talking about Xiaomi's upcoming launch of similar products to BroadLink, Liu Zongxi not only said indignantly. In Liu Zongxi's view, it is no exaggeration to say that Xiaomi's approach is to kill everyone and finally achieve himself. This is the practice of damaging the ecological chain. The entire production chain and supply chain have been messed up by Xiaomi.
Coincidentally, Gree Chairman Dong Mingzhu also slammed Lei Jun at the end of last year's China Economic Year Person Awards. He accused Xiaomi of lacking a win-win spirit. Xiaomi did not recognize this at the time. He believed that Dong Mingzhu’s accusation was because he did not understand the millet model. Caused. If Dong Mingzhu is accused of being a traditional enterprise and accuses Xiaomi of being a misunderstanding of Internet thinking, then Liu Zongxi will make BroadLink a smart home platform from a single product within one year, relying entirely on the so-called "Internet." Thinking, his accusation of Xiaomi seems to be worth thinking about.
Liu Zongxi revealed that BroadLink has also done routing, and has already reached the stage of finished products, but in order to cooperate with the router manufacturers, it has stopped the router project actively, and also actively informs the router project when it cooperates with Xiaomi. But as a once-intimate partner, Xiaomi apparently did not intend to do so.
It is said that in order to cooperate with the third public beta of Xiaomi routing, BroadLink provided 1000 sets of intelligent remote control free of charge, which made the name of Xiaomi routing "smart home". Liu Zongxi admitted that 1000 sets of intelligent remote control is not a small pressure for him. The reason why she is willing to pay so much in the early stage, Liu Zongxi thinks that Xiaomi has described the prospect of cooperation very well. He also revealed that the company that works for Xiaomi TV 2 OEM external speakers is the same reason and cooperates with Xiaomi. Now Xiaomi TV 2 The amount did not go up at all, and the foundry increased the manpower and resources, and it was miserable.
What makes BroadLink indignant is not the low price, but the cottage.
At present, the domestic smart bracelet is generally sold for hundreds of dollars, while the Xiaomi bracelet is only sold for 79 yuan. Some people in the industry analyzed the cost of the smart bracelet on the eve of the launch of the Xiaomi bracelet, and thought that the cost of the bracelet is less than 50 yuan. There is a huge profit in the domestic smart bracelet. The timing of this cost analysis release is so good that it cannot be doubted whether it is paving the way for the launch of the Xiaomi bracelet, but this cost analysis has been widely recognized in the industry.
Liu Zongxi said that the startup company is different from Xiaomi. Xiaomi is now a giant with a market value of 30 billion US dollars. Some of them are money-burning. If the products of the startup company are not profitable, it is difficult to continue to innovate. Of course, the profit does not have to be as high as the bracelet. Normal Business conduct should be supported. Liu Zongxi also said that BroadLink pursues a civilian-oriented smart home. The smart socket sells 179 yuan in Jingdong, and the intelligent remote control sells 119 yuan in Jingdong. This price is not expensive.
In fact, what makes Liu Zongtang indignant is not that Xiaomi sells low prices, but rather "super cottages." Liu Zongxi believes that when the first generation of Xiaomi mobile phone was launched, it was expected to be the best, and the price was the lowest. People couldn’t help but praise it, but the more it changed, the more the rice was launched. It has become a product that only has low prices and even “copies†partners through cooperation. Liu Zongqi believes that the cooperation between Xiaomi and BroadLink is the same, not only copying BroadLink's individual products, but also replicating the platformization idea of ​​BroadLink as a chip solution.
to sum up
Collaboration due to commitment, resentment due to copying, in the short-term exchanges, Liu Zongxi showed more emotion and indignation, but when talking about the upcoming competition, Liu Zongxi said that he is not afraid, on the one hand BroadLink The idea is to keep the data in the cloud, and also support the cooperation with router vendors to put the data locally. This architecture is not dependent on local devices. Although there is deep cooperation, it has no dependence on Xiaomi. On the other hand, Liu Zongxi thinks BroadLink also has a certain degree of strength and millet price war.
For BroadLink, the price war is just a helpless move. Liu Zongxi once said that as a giant, there should be a bottom line in cooperation with start-ups. Google and Apple are worthy of reference.
Lenovo recently launched the NBD Internet Entrepreneurship Platform and launched a smart hardware and smart home product in cooperation with a third-party startup team. After the meeting, I asked a senior vice president of Lenovo Group, Chen Xudong, president of China and Asia Pacific Emerging Markets, how to dispel The concerns of the partners, so that they do not worry that Lenovo will copy their ideas? Xudong told me that in the router project, he listened to the technology master system and software, Lenovo did hardware, glasses and purifier projects in Vuzix and LUFTMED main hardware, Lenovo on the main software, partners do, Lenovo will not do. Liu Zongxi said, I saw something I didn’t see in Xiaomi here.
Function description
The socket is ordinary converter,with two output 5V2A power USB power supply at the same time,can be very convenient in use electrical appliances and recharge the equipment at the same time,such as digital products like Iphone Ipad,MP3,MP4 etc.The charge apply to full range of international AC output,no-load power consumption less than 0.3W,with short circuit,overload,over-voltage protection,can be convenient for your life and save more energy
Timer Control Time Adgustment
1.Press the power switch 1 time,the 1HOUR LED will light on.The Timer into ON mode,USB and control socket output ON .
2.Continuously press the power switch the LED light on,the Countdown mode and LED light on will cycle change from 1HR,2HR,4HR,6HR,8HR,10HR.
3.Choose you need countdown time mode,the mode LED will lighto on,start countdown until countdown time finish,the control output and USB change to OFF
4.Then the countdown is start,The Time indicate LED will from high to low auto change until Countdown finish off.
Failure analysis:
1.check whether the power supply connection is good
2.check whether the USB cable is loosen
Warning Note:
1.Use indoor and dry location ONLY
2.The load max does not exceed 15A 3600W
3.This product does not convert voltage please do not miss use DO NOT exceed the maximum loading of 3600 Watts 15A
4.Always have earth connection for safety reason
5.If in doubt please consult with a qualified electrician
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NINGBO COWELL ELECTRONICS & TECHNOLOGY CO., LTD , https://www.cowellsockets.com