As long as there is a certain amount of consumption in a certain industry, the dealers used as intermediate channels have opportunities for survival and development. Of course, the premise is that the dealer's business model must keep up with changes in the market environment. At present, some dealers claim that the business is difficult to do. Basically, it is not without business, but the dealer's own ability is relatively degraded, no longer matches the current market environment, and is in a homogenous competition with the peers.
Speaking a little bit, every day, shouting a dealer who is difficult to do business is actually a mourning before death.
So, what is the evolution trend of dealer channels in the next three years?
First, the evolution of dealer channels
1. Terminal consumers are more likely to place orders directly with manufacturers via the Internet, and dealers of traditional setter nature will die out in large numbers.
2. The marketing management system based on mobile terminals is popular.
3. The dealers manage the e-commerce enterprise, and the background sorting and separation of people and vehicles have become common.
4. The traditional dealer group will be transformed into a service-oriented enterprise that is executed offline.
5. Traditional dealers will compete more with terminal stores.
6. More dealers started the business of network distribution and started the practice of O2O.
7. New technologies and new platforms will change the way players play.
The evolution trend of the second and second batch of commercial channels
8. Two batches of dealers.
9. The second batch will continue to be marginalized, with a clear trend towards the township, town, and village markets—the areas where the dealers are temporarily incapable, and because the input-output is less than the cause of the lack of willingness to cover.
10. The second batch will not be “blocked†by the manufacturers, but will be more blocked by dealers and new technologies.
11. The use of new technologies will make those two batches of goods that are sitting on the counter, roasted seeds and shovel goods become objects that can be tolerated.
12. The world does not need so many dealers, nor does it need so many second-tier dealers, even in terminal stores, it doesn't need that much.
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