In 2017, the online market of dishwashers showed an explosive situation, which is the highest category of retail sales and retail sales in the kitchen appliance market. This was shown by the 2017 Home Grid Purchase Analysis Report jointly released by the CCID Research Institute of the Ministry of Industry and Information Technology and the China Electronics News.
From the price segment, dishwashers priced below 3,500 yuan accounted for the largest online market share, reaching 51%. The products of 3,500 yuan - 4,299 yuan are also popular with consumers, with a market share of 21.46%. The market share of 4,300 yuan - 5,399 yuan is 17.0%. Overall, the current price segment below 5,400 yuan accounts for nearly 90% of the dishwasher market. The retail sales of the price segment of 5,400 yuan to 6,599 yuan was the highest.
In terms of product types, the retail sales of embedded dishwashers accounted for more than 40%, and the retail sales of stand-alone and desktop dishwashers accounted for 19% and 10% respectively. The retail sales of sink products increased slightly, at 10%.
In terms of retail sales, the stand-alone and desktop dishwashers account for nearly 60%. The two types of dishwashers do not require the kitchen to reserve the decoration position in advance, which is more flexible and has evolved over the years. The washing capacity of the stand-alone and desktop dishwashers has also improved, and the mainstream 8 sets of capacity specifications are the first choice for consumers to purchase online.
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