"Double 11" Lighting Industry Enlightenment

Double 11 in 2013, many e-commerce platforms took advantage of night games, stocking shipments, looking forward to their holiday with high excitement, and young 80s and 90s already sitting in front of the computer and putting the selected “baby” on it. In the shopping cart, only for the passion of the 11th day! Double 11 is the e-commerce festival, but it is also a crazy shopping festival for young people! It created another legend in anti-traditional mode!

Xiaomi became Taobao’s first billionaire business in just 33 minutes, and the legend continues. Taobao double 11 exceeded 35 billion a day... We must ask whether the lighting industry can also come out with a homemade “millet”. "In our traditional industry bring a cool. We have studied Apple's marketing model in the past, but the effect is not obvious! And this double 11, John's income at 9 o'clock in the morning at 9 o'clock is also close to 10 million, but lighting companies in the circle more than you, we have to make a question mark! At present, the lighting industry is promoting LED, the country also pays attention to the development of LED lighting industry! The LED lighting products in the e-commerce channels than the traditional lighting has certain advantages, but because the lighting industry in the distribution, engineering, its own strong positioning, e-commerce channel development is very cautious, although many companies are testing the water, but the majority of wait-and-see Maybe we have too much rationality and less passion, but the craze of e-commerce must be full of passion in reason, and we hope to join in the desire! Only the double 11's madness can ignite the real rapid development of lighting electricity suppliers!

On the 11th of the Double 11th, 19 traditional home stores including Red Star Macalon boycott the O2O model of Taobao. Although Tmall temporarily suspended the home O2O model, the madness of the Taobao Double 11 also once again slaps the traditional home store. In the past few years, there has been competition between stores and e-commerce companies. This is related to the particularity of home furnishings. Many consumers still feel that shopping in physical furniture stores is more secure. However, as people's spending habits change, more and more young people prefer to shop online, home shopping malls also usher in challenges, the flow of people is getting less and less, but the rent for physical stores is getting higher and higher. The cost has been rising, but relying on traditional stores can no longer bring more profits, on the contrary, the company's living space is further weakened! The non-transitional home business is faced with the test of life and death, and the store is destined to become a part of the consumer experience shop. Therefore, the best model is that consumers can choose online, experience offline, and form a standard integrated process. At the same time, they can use the strong supply chain, warehousing, logistics, and other service support of physical stores to supplement the distribution of online purchasing users. This is actually a great advantage for home companies with offline resources. For the lighting industry in the lighting industry, isn't that the case?