Meng Yuxi, a girl from Wulanchabu, Inner Mongolia, was so excited that she could not sleep until the morning of the morning. She just bought a box of nuts, and she actually won a big prize: the US free two-person tour and two Taobao “Double 11†carnival. Tickets.
More important than these prizes is that she will be written into history, because this day, she has a new identity: the first person in global VR shopping.
At 0:00 on November 1, 2016, Taobao's VR shopping product Buy+ was formally launched. Meng Yuxi put on VR glasses and traversed the Target supermarket to complete his first virtual shopping.
This seemingly small move is of great significance to the entire VR industry: For the first time, Chinese people can complete shopping in the virtual reality scene. Wearing VR glasses, crossing, choosing, staring, and paying is a much simpler process than we thought.
The test result is that the whole process can be completed within 1 minute and 28 seconds from entering the VR shopping page of mobile phone Taobao and purchasing a bottle of Head & Shoulders at Target Store in the United States.
Based on this, Xiaobian gave Buy+ 99 points.
On March 17, 2016, Alibaba’s VR Lab, code-named GM Lab, was announced. “Gobkins†claimed to unite businesses to build the world's largest 3D product library. Further, from April Fool's Day to Creation Day, Demo continues, but who ever thought that after more than half a year, the dream shines into reality?
Taobao Festival Buy+ Demo Demo
99 points for the experience. Even with the cheapest VR glasses box, browsing, no dizziness; pay, no risk. No complicated gestures to capture, do not take off VR glasses, the entire process is completed in the virtual world. Most importantly, you are really "at the supermarket" and supermarkets around the world.
99 points for thought. The appearance of Buy+, mobile phone Taobao and Tmall International really took the country to play once through. US Target, Macy’s, Costoco, Australian Ranch, Chemist Warehouse, Matsumoto Kiyoshi, and Tokyo House have set up seven virtual scenes for consumer experience.
In addition, the Shinkansen, helicopter, and luxury car “carriage†are also provided. The direct return to the home page, mobile navigation, and other settings also minimize the VR shopping process.
Worse still, there is a limited number of goods and shopping scenes. Take the Target supermarket as an example. Crossing through them does not allow you to view the whole supermarket. It is only a short corridor. The goods that can be purchased are only limited to Fisher Instrumentation, California Baby Body Wash, Ivory Facial Soap, and Always. There are only a few products such as liquid sanitary napkins. Australian ranch products are even less. However, I believe this is just a matter of time for modeling.
Another downside is that people are missing in the virtual world. In this supermarket of Buy+Show, there are no other customers to join you, there are no clerk shuttle around, of course, the girlfriends in the shopping field is not even social.
“A model the size of yours tries on for you. Countless items are within easy reach. Simply select the pair of shoes. Prices, styles, manufacturers and other information will appear in the air in front of your eyes. If you want to change a color, press A button. Press one more shoe into your shopping cart, ah ha, next to a video made by manufacturers. "This is an ideal VR shopping scene description in previous reports.
In the current Buy+, more advanced needs, such as virtual clothing for you to try on clothes, product origin, supply chain information and video presentation are still not as good as these are also the true meaning of VR shopping.
True VR shopping requires more immersive, more traversal and social networking. In this connection, the distance between Buy+ is still far away, but we believe that this is just one point. After all, it is difficult at the beginning. Now, the opening story has been very good.
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