Strategy One: Build a National Enterprise
Ma Yun explained: We are not ordinary private enterprises, nor are we state-owned enterprises. We have positioned ourselves as a "national enterprise" in China.
Samsung is a national enterprise of South Korea, Mercedes-Benz is a national enterprise of Germany, Google and Apple are national enterprises of the United States, and Alibaba will become a national enterprise of China.
At present, Alibaba is the world's eighth largest market capitalization company. Actually, Alibaba has become a national enterprise in China in a sense.
Strategy II: Cultural Economy
Ma Yun mentioned that the Hollywood cultural industry in the United States has brought economic growth of 4-5 points to GDP, and Alibaba also wants to create a cultural economy that belongs to China.
Earlier this year, Alibaba invested to acquire Cultural China and changed its name to Ali Pictures. Then Ma also took Jet Li to a special visit to Hollywood, and had intimate discussions with Hollywood movie companies. The outside world once read that Ma Yun wanted to monopolize the copyright of Hollywood movies in China.
Strategy 3: Sports Economy
Ma Yun said: We do not want to do sports industry, do not want to do sports, what we want to do is sports economy. American sports can bring 7-8 percent GDP growth to the national economy. The income of the sports industry will surpass everyone's imagination in the future.
It seems that Ma Yun’s investment in Evergrande football is not a hot one after being drunk, but it is foreshadowed for Alibaba to build a Chinese sports economy in the future.
Strategy 4: Globalization
Ma Yun mentioned that in the next five years, globalization will be the most important battlefield for Alibaba. Ma Yun hopes to gather over 2 billion consumers through Alibaba in the next few years.
Of course, this strategic goal must be realized. Alibaba also faces challenges and difficulties. First, how difficult it is to implement a global payment system, that is to say that in the Tmall e-commerce platform, Alipay must support multi-currency simultaneous transactions; the difficulty of globalization of its second logistics is also considerable, and logistics in many countries The infrastructure is far from keeping up, which has caused quite high difficulties for logistics globalization. Third, the establishment of the game globalization rules, which is also a very important link.
Strategy 5: Rural electricity suppliers
Speaking of the rural e-commerce business, Alibaba and JD.com are currently in a new contest in the vast rural areas. Taobao Village is also springing up one after another across the country.
In 2013, China’s rural population was 629 million, its agricultural output value was 10.2 trillion yuan, and the total retail sales of the whole society was 23.4 trillion, including 3.19 trillion in rural areas, including more than 9 trillion in counties and towns; total rural output value and products including counties and towns. Total retail sales total about 20 trillion yuan; even if you get 1.1 trillion of these transactions, you can create a new rural "Taobao." E-commercialization in rural areas is a major trend and nobody can stop it.
However, rural e-commerce companies are also faced with logistics problems, especially in remote rural areas, sparsely populated, in order to send a courier may need to travel several miles of mountain roads. In addition, some fresh agricultural and sideline products are still difficult to keep fresh and fast on sales through e-commerce.
Strategy 6: Big Data
Ma Yun proposed to establish Alibaba as a big data company in the era of DT in this meeting. Judging from the current development trend of Alibaba Cloud, Alibaba will have a big deal in this area.
Taobao, Tmall's large daily transaction data gives Alibaba Cloud a very good opportunity for development. At the moment, Ma Yun is building a strong Ali ecosystem through Alibaba Cloud, including finance, e-commerce, mobile phones, smart homes, and automobiles.
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