GoPro is an American sports camera manufacturer. GoPro's cameras are now widely used by extreme sports groups such as surfing, skiing, extreme cycling and skydiving, making GoPro almost synonymous with Extreme Cameras. With the development of virtual reality, GoPro is also actively introducing VR cameras to meet user needs in order to expand its business.
GoPro's virtual reality camera released in cooperation with Google was "Odyssey". The camera is made up of 16 GoPro Hero 4s and is equipped with a dedicated shooting and image processing system, priced at up to 15,000 US dollars (about 100,000 yuan). At present, the price of such high-end VR cameras is relatively expensive, and it is not affordable for the average consumer.
Although there are new attempts in the field of virtual reality, it has not brought new profit points to GoPro. According to recent media reports, GoPro announced that it will cut 200 jobs, accounting for about 15% of its global workforce. As for the reasons for layoffs, there are two main reasons for outside reports:
As the pixel parameters of the mobile phone camera become higher and higher, it also satisfies the user's demand for photography to a certain extent, but squeezes the function of the camera. How to make the GoPro purchase is not easy.
The competition for the second kind of sports camera is also fiercer, and there are many products that consumers can choose. How GoPro stands out from the competition is a problem.
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