“At present, the package is being transferred from abroad to the mainland, and the display package is far more than 58%, especially in the case of small pitches, the small spacing is now firmly in the mainland industrial chain. The representative packaging companies are expanding their production to meet the market demand for small-pitch.†Liu Chuanbiao, deputy general manager of Guoxing Optoelectronics RGB Business Unit, said at the high-tech LED annual meeting.
Liu Chuanbiao, deputy general manager of Guoxing Optoelectronics RGB Business Unit
From December 21st to 22nd, 2017, the 2017 High-tech LED Annual Meeting and Golden Globe Awards Ceremony hosted by Gaogong LED was held in Shenzhen Baoan Dunxi Road with the theme of “Deepening the smoke and softening the strength and deep integration and tapping new opportunities†The big hotel opened.
As the annual year-end event of the LED industry chain, the 2017 High-Tech LED Annual Meeting will once again bring together the LED LED industry leaders, and the on-site 400+ industry elites will fully look forward to the LED industry landscape, market, capital, technology trends and trends, deep integration and Excavate new opportunities and strategies under the current industrial situation, and jointly solve the "decisive victory" of industry and enterprises.
On the afternoon of December 22nd, the "Closing Conference: New Patterns and Strategic Opportunities for Deep Integration Period", which was named by Hongli Zhihui, gave a keynote speech on "Technology Drive and Industrial Innovation in LED Packaging".
According to the data of the High-Technology Research Institute LED Research Institute (GGII), the market size of China's small-pitch LEDs reached 5.9 billion in 2017, and the penetration rate of small-pitch LED displays reached 3.3%. It is estimated that China's small-pitch LED market will reach 17.7 billion yuan in 2020, and the penetration rate in Shangxian will reach 7.3%.
In fact, whether it is small indoor space or small outdoor space, it is a very large market area. The rapid development of outdoor small space benefits from the rapid development of patches in the last two years, especially around 2011. Star Optoelectronics took the lead in solving the waterproof problem of the 3535 SMD device and replacing the direct plug, which has emerged in many emerging markets.
In the past two years, the small spacing has been driven by mainland enterprises, and indeed has achieved proud results. At present, Guoxing Optoelectronics ranks first in the world in small-pitch packaging capacity (below 1010 package). Liu Chuanbiao revealed that “the small-pitch market is hot, and Guoxing Optoelectronics has made all the preparations.â€
Nowadays, small-pitch displays are gradually penetrating into the projector and movie market, and each market has exceeded 10 billion. It is understood that in July this year, Samsung introduced the world's first cinema LED display. The display has a width of 10.3 meters and a height of 5.4 meters. It can support 4K resolution. It is specially designed for cinemas by Samsung. Samsung expects that the cinema penetration rate will reach 10% in 2020.
In fact, the display of the display is simple and direct, the indoor and outdoor display screens are all moving toward a small pitch, so for the package, it is necessary to make the packaged device smaller and smaller to meet the high density of the entire display screen. Market demand. In addition, the device is getting blacker and darker, from white light to black and then to black light, the contrast is higher.
In Liu Chuanbiao's view, "With the chip technology, the packaging technology will increase the brightness, and then the reliability of the waterproof technology will be improved. The black light is used outdoors. At present, most of the use has been started on the lease. In the future, the fixed installation will definitely change. In reality, this is a development trend."
All along, everyone is talking about COB, especially in the display circle, often talking about whether COB will mass production next year. COB is a good product, but there are still many problems in getting into commercialization.
We believe that the advantage of COB technology should be the point spacing below P1.0. The current 1010 chip devices on P1.0 and above have done very well, and the price continues to decline with the advancement of technology. . However, there are still three major problems with COB. The first is that the one-time pass rate is low, the second is that the appearance consistency is difficult to control, and the third is color uniformity. In terms of color uniformity, COB needs to adopt a very narrow chip spectrometer standard, which will greatly increase the overall cost of the chip. It is estimated that the fractional color separation cost of small-sized chips has exceeded 20%. The 1010 and 0808 products of Guoxing Optoelectronics have achieved very fine splitting and color separation, but they are cost competitive.
“Now, everyone has always emphasized the pursuit of product quality. Just like the pyramid, the largest output and the cheapest price is the channel product; the middle part is sensitive to price, the product has certain pursuit in the lease; at the tip of the pyramid For example, fixed installation projects, the US Times Square, sports market and other application areas, the reliability requirements are very high, these high-end markets need high-end brands such as REESTAR to meet." Liu Chuanbiao finally mentioned. Therefore, we believe that with the shrinking of international packaging giants, high-end brands such as REESTAR will bring new development opportunities to the international market.
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