Hisense Releases Smart TV Spring Festival Data Video Games

According to statistics, during the Spring Festival, the total video on demand of Hisense smart TV users exceeded 47 million hours, and the average person watched the video 2.85 hours per day. Popular hits such as lively fragrances and daughters of thirteen were deeply loved by users.


In terms of game applications, the boutique game platform developed by Hisense and Tencent’s strategic cooperation was “on-the-go” and went live on February 10th, driving the overall game application activity to grow. From February 10 to February 25, the total running time of Hisense smart TV game applications exceeded 2.79 million hours, and the number of downloads of game applications exceeded 880,000. Popular games such as the day-to-day wind tour like Gathering platform were deeply loved by users. Soared to second place in the popular games charts.


From the domestic market perspective, the popularity of hardware devices such as smart TVs and set-top boxes has accelerated, and the video game industry has also received increasing attention from manufacturers and players. According to Yu Zhitao, CEO of Hisense Haishi Cloud, the development of smart TVs has been less than 5 years. The market penetration rate has exceeded 60%, and the demand for smart TV users for game applications has grown rapidly.

It is reported that on February 5th, Hisense Tencent's strategic multi-play product strategic cooperation conference was held in Beijing Space. Both sides focused on the five development standards of “open platform, unified control, large-screen customization, multi-screen mutual entertainment, and social attributes” to jointly create a “comfortable” boutique video game experience platform and promote the development of smart TV games into the 2.0 era.