A piece of Africa's essays at the Spring Festival Gala of 2018 caused widespread public discussion and became the focus of discussion in major media. Regardless of whether this piece of suspicion is racist, Africa is far more than just a migratory of giraffes, monkeys and animals. For example, according to the 2014 World Bank report, 12% of adults in sub-Saharan Africa have mobile banking accounts for mobile terminals, while the global average is only 2%. For example, many people may not know that virtual currency is popular in Africa in 2017, which even causes the same virtual currency to be 40% higher in Africa. Africa, especially in sub-Saharan Africa, has been an early adopter of these technologies and applications in mobile terminal payment applications and mobile terminal financial services.
Of course, misunderstandings or stereotypes in the African region are a global phenomenon, and as a result many companies ignore Africa's ability to rapidly accept and develop emerging technologies. In the Internet era, the development of emerging development countries such as China and Brazil has amazed many former industrial countries, and in the era of blockchain, Africa is likely to become the next blue ocean.
As Sweden's first global blockchain project, JoorsChain not only ignores Africa like most startups, but sees Africa's huge potential in the blockchain era.
Starfish, one of JoorsChain's co-sponsoring companies, has accumulated a wealth of experience in the field of mobile advertising in Africa and has seen numerous problems in the field of mobile digital advertising in Africa. The main cause of these problems is the lack of honest and transparent media.
In Africa, mobile advertising services are often provided by a number of unscrupulous so-called “subsidiary networksâ€. These affiliate networks are full of unethical behaviors, such as automatic subscriptions, back-end subscription simulations, mandatory subscriptions, and the sale of dog meat to provide a variety of services. These unethical behaviors have caused advertisers' advertising budgets to squander and fail to achieve the desired advertising goals, and these behaviors have been criticized by end users, such as illegally debiting their call time accounts without consent. In response to these complaints, mobile network operators (MNOs) responded by disconnecting service providers and even stopping mobile advertising to protect their customers. In some extreme cases, the customer can't even cancel the subscription at all, leaving only one option, which is to discard the SIM card and buy a new SIM card instead.
The unethical behavior of third-party mobile value-added services (MVAS) is an urgent problem for African mobile operators and their customers, and it is also the password for cracking digital advertising in Africa. Starfish, which is the leading MVAS service provider in Africa and has been working in Africa for many years, is one of the important reasons why Starfish has jointly sponsored JoorsChain. Starfish and JoorsChain hope to completely solve the fraud and various unethical behaviors of the middlemen in the digital advertising market in Africa through their blockchain projects.
JoorsChain is committed to working with TrueChain.pro, leveraging TrueChain's advanced Dapp technology and the advantages of blockchain in peer-to-peer applications to reverse the current state of mobile digital advertising in Africa, leaving no room for unethical behavior, and not allowing advertisers to create unnecessary Significant financial losses. The use of BlockChain technology enables transparency between the various entities on the service chain (service provider - ad network - mobile users - network providers), which will enable advertisers to get the MNO (network provider)'s completely transparent service, and It will only pay for real real users, greatly improving the efficiency and output ratio of advertising investment. PerÖstberg, founder and chairman of Starfish Mobile, said, "JoorsChain, backed by the most advanced blockchain company TrueChain, will definitely change the digital advertising market in Africa. What's more, programmatic advertising services are still in Africa. In its infancy, there are expected dramatic changes and developments in the future. The most urgent thing at the moment is to develop a more transparent system that is not fraudulent."
Africa has a large population, and Africans have shown their openness to actively embrace new technologies in the era of mobile phones. If the blockchain can help solve the above-mentioned issues of transparency and non-fraud, the digital advertising market in Africa will have potential. unlimited.
Team leader:
Carl Aspenberg
He has held various senior positions at Ericsson's Swedish headquarters, including Vice President, Marketing and Sales for Asia, Middle East and Europe.
Carl is also a continuous entrepreneur and investor focused on the global market, successfully creating or investing in a number of companies in the Internet of Things, digital health and digital advertising, including Agada, Joors and others. Carl is involved in assisting companies to list, and is also a director of several startups and listed companies, including the C-security system.
Cecilie Chen
Digital content and advertising technology executives. Cecilie holds a senior position in Acast, the world's largest audio-on-demand platform, and is responsible for the expansion and development of the international market. Cecilie has helped and participated in the expansion and development of companies such as Atlas Copco and Seabay Capital. Cecilie has extensive entrepreneurial experience in the technology sector in China and Sweden, especially digital advertising and content. Cecilie has a background in journalism education from China and a master's degree from the Stockholm School of Economics in Sweden.
Stefan Lindgren
Chief Technology Officer and Talkpool Board member. Long-term work experience in telecommunications, standardization, internet of things and international business. Master of Engineering Physics with 7 international patents. Familiar with IoT, blockchain and distributed ledger related knowledge.
Stefan Arenbalk
Experienced international business builder. It is a combination of McKinsey's strategic point of view and practical technology. It is also the vice president of the Swedish Division of Business (formerly the Swedish Trade and Investment Committee) and the consul in Guangzhou.
Per Östberg
Starfish Mobile InternaTIonal, founder and chairman of the largest mobile value-added services company in sub-Saharan Africa. Establish a mobile network at all. He has extensive experience in software development in Switzerland and has realigned logistics for the deployment of Ericsson radio systems in East Asia.
â– Partner
The JoorsChain project has the following initial partners involved. Partners will benefit significantly from the introduction of the JoorsChain blockchain solution. They are looking forward to the further introduction of the JoorsChain ecosystem in their respective businesses.
IntJoorsHolding AB
Joors provides software that enables operators and media companies to leverage their existing infrastructure and consumer data in a unique and innovative way. As the main device will be smartphones which are adding to the demand for new and innovative business models, built on new revenue streams, such as ad-supported business models, sponsored apps, and more. Joors' vision is to be a natural partner for mobile operators and media companies. We empower them to make money for affordable Internet users through video advertising services and premium content. Joors will also work with a Joorschain customer and a service solution that will help advertisers, publishers and networks find each other and agree to compile terms in Joorschain's smart contract. This service will be one of the many opportunities offered by Joors or other integrators to leverage the many opportunities offered by Joorschain.
TalkPool AG
TalkPool provides IoT solutions and telecom network services worldwide. Founded in 2000, Talkpool is a listed company on the Nasdaq's first North Stockholm market. Headquartered in Chur, Switzerland, the company currently employs more than 1,300 people from more than 20 countries. TalkPool uses its advanced expertise, long-term experience and flexible business model to provide short-term quality services to industrial companies and telecom operators.
In addition, TalkPool is sitting on the IoT network, Internet of Things solutions and IoT contracts in the exciting IoT market.
TalkPool will participate in the JoorsChain client development and become a validator. JoorsChain technology leverages TalkPool's mobile network operator relationships and geographic footprint to enhance TalkPool's information integration capabilities.
Starfish Mobile InternaTIonal
Starfish Mobile InternaTIonal provides leading mobile value-added services in Africa. Since 2002, Starfish Mobile International has launched thousands of customer events across a variety of audiences, including newspapers, media, fast-moving customers, individuals and mobile operators. In their ongoing collaboration with mobile operators, FMCG customers, paper media and other media, and individuals, Starfish Mobile International focuses on providing timely updates to partners to keep them up to date with technology and market development.
Starfish Mobile International offers a wide range of services, including mobile content, FMCG marketing campaigns, fragmented advertising marketing, and even the operation of mobile operator content services, research projects through mobile phones, and will be a key to JoorsChain solutions. Sales channels.
TrueChain initial chain
The TrueChain initial chain is developing a public chain for true commercial decentralized applications (Dapps). The blockchain is based on an improved PBFT coherency protocol that provides fast peer-to-peer communication, value delivery and efficient intelligent contract infrastructure. TrueChain's initial focus is currently focused on Dapps in the digital advertising industry, but is also preparing to support all types of commercial Dapps.
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