Looking at the market performance of the 2017 Chinese kitchen appliance industry, the industry's most dazzling star-level phenomenon-level product is the sink dishwasher. As the original inventor of the Chinese dish washing machine, Fang Tai recently brought the latest product cleaning machine W2 to the 2018 Shanghai China Home Appliances and Consumer Electronics Show (AWE2018), and released the latest product of Fangtai sink dishwasher, which undoubtedly became the day. The most eye-catching highlights. The Fangtai Sink Dishwasher W2 adds a water purification function to the original three-in-one function of the dishwasher, sink and fruit and vegetable purification. This is not only a combination of clean water and sink dishwashers, but also a new innovation and integration.
Today, the Chinese dishwasher market has finally attracted spring, showing signs of rapid growth. In addition to the opportunities brought about by the consumption upgrade, more important is the star product represented by Fangtai Sink Dishwasher, which successfully meets the consumer's painful demand, activates the consumer market, and achieves a category with a star product.
From China's first sink dishwasher to “Washing Machine W2â€, Fangtai continues to lead the industry's latest trends.
Looking back at the development of Fangtai Sink Dishwasher, from the original invention of the first sink dishwasher Q1 in early 2015, to the iterative debut of the newly rebuilt W2, in just three years, the Fangtai sink dishwasher surrounds the Chinese kitchen. The cooking habits, self-breakthrough and technical improvement, and a new kitchen electric appliance category have never been done and refined, so that this star product family truly becomes a boutique that meets the needs of users at different levels.
As the pioneer of the sink dishwasher, Q1 breaks through the dishwasher, fruit and vegetable purifier and sink to become the world's first cross-border three-in-one borderless innovative dishwasher product. The media, users, and the industry's unanimous approval; Q3 completes the large increase in the volume of the sink, the capacity is enough to meet the needs of the big family, and has maintained the unbeaten myth of the first sales in the dishwasher market; the technical innovation of Q5 "double pump frequency conversion" The water flow can demodulate the speed according to the need, plus the swirling spray arm and the all-round water outlet angle, to solve the problem that the Chinese kitchen utensils are greasy and difficult to clean; the Q7 is equipped with intelligent technology to become the most user-friendly sink dishwasher. Its "super brain" can replace the human brain, judge the degree of soiling of tableware and fruit, and automatically adjust the cleaning mode and time. The intelligent cleaning mode perfectly solves the pain points that the user cannot judge the cleaning strength well when cleaning.
Washing machine W2
This new product "Washing Machine W2", with the user's thinking of "addition on function, subtraction in space", added soft water and purified water to the original three-in-one function of dishwasher, sink and fruit and vegetable purification. Function, to achieve quality water supply, soft water to wash dishes, clean water to wash fruits and vegetables. In addition to functionally achieving epoch-making innovations, Fangtai Sink Dishwasher W2 is the original spirit, boutique awareness and caring culture of Fangtai brand. The water supply of the sink dishwasher completes the integration of the washing function, which saves the consumer the extra cost of purchasing the water purifier while maximizing the benefits of the kitchen space.
From the original technology of open water pump and no pipeline design to the original invention of the first sink dishwasher, from double tank to three tanks, from crossover three-in-one to washing machine, Fang Tai as the leading high-end dishwasher market The company always leads the future trend of the industry.
Kitchen appliances ushered in consumption upgrades, the sink dishwasher market is exploding
Looking forward to a few years ago, no one would have thought that the dishwasher that entered the Chinese market as an imported product could finally take root in China. In the 1980s, dishwashers became popular in Europe and the United States. In the early 1990s, they entered China with reform and opening up. However, due to restrictions on living habits and spending power, dishwashers have rarely been recognized by Chinese consumers when they first entered the Chinese market. The penetration rate has been low at less than 1%.
With the sustained and rapid development of China's economy, China's household appliance consumption has rapidly upgraded from “basic consumption†to “quality consumptionâ€. More and more families and individuals are willing to pay for better quality home appliances. As a result, sink dishwashers that significantly improve the quality of life are beginning to gain popularity. In 2017, China's kitchen and electric power industry stepped to reach the threshold of 100 billion yuan with a continuous double-digit growth. The home appliance category with the highest growth and best performance in the home appliance industry was the dishwasher, which successfully led the kitchen appliance market and the entire home appliance industry. The dishwasher that has been quiet for more than ten years has finally ushered in the moment of eruption. However, it is the leading brand of high-end kitchen appliances that ignites this fuse.
According to Zhongyikang data, the overall retail sales growth rate of the dishwasher industry in 2017 was 119.2%, while the cumulative share of Fangtai Sink dishwasher retail sales was 38.55%, and the retail sales share in December was as high as 41.50%. Among them, the Q3, Q5 and Q6 models of Fangtai Sink Dishwasher also won the first three seats of the best-selling models in December of the same year with the retail sales of 17.94%, 15.56% and 6.84% respectively, becoming a veritable dishwashing. The "net red" product of the machine industry.
Detonating an industry with a star product, Fang Tai sink dishwasher does not forget the beginning of the heart
However, whether the consumption upgrade has made the Fangtai sink dishwasher, or the Fangtai sink dishwasher has become a booster for consumption upgrades? It is not difficult to see that the two are the relationship between the current situation and the hero and mutual achievement. As a leading brand of high-end kitchen appliances, Fang Tai firmly grasps the pulse of the times in the wave of consumption upgrades, abandons the "takenism", based on the characteristics of Chinese kitchens and the living habits of Chinese housewives, directly addressing the needs and pain points of Chinese consumers. The first three-in-one sink dishwasher, “Dishwashing + Sink + Fruit and Vegetable Purificationâ€, not only can wash dishes, but also go to fruit and vegetable farming and even clean seafood.
From the birth of Fangtai's first-generation sink dishwasher Q1, it immediately became a hot spot in the industry at that time. After several rounds of technical iterations, it was hailed as a sink dishwasher that better understands the Chinese kitchen. At this point, the Fangtai sink dishwasher category has won almost all the authoritative awards. In just two years, he won the first China Design Intelligence Awards, the German Red Dot Award, the Golden Awards, the Epland Innovation Award, the First Prize of China Household Appliance Technology Progress, the China Foreign Trade Gold Award, and the Golden Gou Supreme Awards and other important industry awards, and won the first prize of the China Light Industry Federation's technical invention in early 2018, becoming the only company in the kitchen industry to receive this honor.
Today, the sinking dish of the “Benevolence Culture and Innovative Wisdom†of the gathering party has completed a strong break from nothing: not only breaking the monopoly pattern of foreign-invested foreign brands, but also quickly activating the Chinese dishwasher market, and quickly becoming the current kitchen appliance. Consumption hotspots. In the future, Taifang will continue to use its technology reserves, product research and development capabilities, and corporate culture to lead the Chinese brands to intensify the integration of integrated products in the fields of home appliances and kitchen appliances, thus promoting the domestic dishwasher market to become bigger and stronger. Brilliance and performance belong to the past, fierce competition is not far away, Fangtai sink dishwasher still needs to move forward.
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