The current attention of laser television is very high. It can be said that most of the current cutting-edge technologies in the projection industry are collected: laser light sources, reflective ultra-short focal lenses, and intelligent systems. These are the latest elements in the projector industry. Easy to achieve 100-inch large screen, for the average consumer is very attractive, but because it is equipped with a lot of avant-garde technology, so the price is always high, which makes many consumers can not accept. Some people asked when the laser television could fall to less than 10,000 yuan. From the perspective of technology and market, the author thinks that the arrival of this day will not allow us to wait too long.
The cost of laser light sources has remained high, but as the projection industry accelerates the development of laser light sources, the cost of laser light sources is also very fast, especially after the laser + phosphor program, the cost of laser light sources is even higher. It is a straight decline. Those who are familiar with the development history of liquid crystal displays know that the original LED-backlit LCD monitors are also very expensive, but also the blue LED plus phosphor solution allows the cost of the entire market to continue to decline, and now you can buy 27-inch products for 1,000 yuan. This was previously unimaginable. The scheme of blue laser + phosphor actually played the same role. At present, this scheme has become the mainstream laser source program.
At present, there are already many laser televisions on the market. Although 4K products are still more than 50,000 yuan, the prices of 1080P laser televisions do have many new trends. In May, there were 16999 yuan single-machine laser televisions on the market, and recently the market had appeared a full set of products priced at 1,999 yuan, including a complete system of curtains and laser projectors. The emergence of these products has fully demonstrated that the cost of laser television has reached the current edge of 20,000 yuan, may still be high prices, the overall market sales will not be a large increase, but there is no doubt that such The price stimulated the market and caused the high-end price system of laser television to collapse.
Technology and market development lay the foundation for price cuts
At present, the development of laser television is in its infancy, and the overall price system is not yet clear. With the addition of more manufacturers, the awareness of laser televisions will continue to rise. Laser TVs will no longer be high-end positioning, and they want to increase sales. The first thing we want to reduce is the price. Once it goes down to 10,000 yuan, it is the time for laser TV sales to rise. This is almost what all brand manufacturers are trying to do.
In fact, home display devices are still mainly based on LCD TVs. However, after the size of LCD TVs reaches 60 inches, there is basically no room for further increase. 100-inch LCD TVs are not only expensive, but their assembly is also not easy. Therefore, the laser TV is an effective supplement for large-size products. From the perspective of the price system of LCD TVs, 3,000 yuan is the entry product, and the high-end product is the level of 6,000 yuan, while the laser TV is positioned at the right position in the yuan.
From the technical point of view, the development of laser light sources and the emergence of low-cost solutions have brought a lot of space for the cost reduction of laser televisions. At present, there are many brands on the market that are impacting on low prices; from the perspective of market positioning, lasers The price of a million yuan for TV is also right. It is used to supplement the market of 65 inches or more. This price is still accepted by many consumers. Therefore, the price drop of laser television is bound to be very fast. In fact, we must know that the cheapest laser TV last year was still at the level of 50,000 yuan, and it was already 200 million yuan in a few years. I think that by this time next year, we may be surprised at laser television. Has ushered in the era of 10,000 yuan.
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