[Source: "High-tech LED - Research and Review" April issue / reporter Zhang Yashu] Recently, the LED display design of a domestic enterprise was imitated, and it was stirred up in the industry.
It is understood that this is only a microcosm of the homogenization of domestic LED display screens. The plagiarism between enterprises has become a hidden secret in the industry.
"Most of the display manufacturers have the same suppliers, and the products are definitely the same." Liu Zhihong, president of Shenzhen Barco Light Technology Co., Ltd. said that the profit of the display industry is only 10%-15%, only the use of public models ( It refers to the common non-patented manufacturing molds that are designed to minimize costs.
The main reason for the serious homogenization of the display industry is the high degree of segmentation of the display industry. LED display manufacturers only need to purchase control systems, circuit boards, frame structures, supporting equipment and other parts from suppliers, and then assemble them into finished products.
In 2011, domestic display companies suffered a cold winter period. It is understood that due to the impact of the US economy and the European debt crisis, the average profit of global LED display in 2011 decreased by 10-15% compared with that of 2010, among which foreign companies declined. 10%, domestic companies fell by more than 15%.
According to the analysis of the Institute of Advanced LED Industry Research (GLII), the statistics show that in 2011, China's LED display companies accounted for nearly 70% of the products exported for export. The turmoil in the international situation is closely related to the survival of domestic display companies.
70% display export
Foreign countries have become an indispensable market for domestic LED display companies. China's LED display industry has maintained rapid development, and its growth rate is higher than the international average speed. About 70% of the products of China's display companies are used for export.
Then, behind the “false†prosperity of overseas markets, it is a chaotic image of domestic LED display companies.
Zhang Zhe, deputy general manager of Shenzhen Radio Optoelectronics Technology Co., Ltd., said that most of the LED display industry is currently only some appearance patents without core technology. Because infringement lawsuits require a lot of energy and economic expenditures, the difficulty of large-scale rights protection has also led to the importance of many domestic companies gradually ignoring patent applications.
According to the investigation by the reporter, in addition to Beijing Liard, Shanghai Sansi and other small enterprises, most domestic display companies do not even have their own control systems. The company is only responsible for circuit design and design, and other procedures and processes are handed over to the professional. The manufacturer to do it.
Shi Yaozhong, chairman of Shenzhen Ruituo Display Technology Co., Ltd., believes that domestic LED display companies, including some companies already listed, do not have core patented technologies.
According to industry insiders, domestic LED display companies and foreign companies are similar in terms of pixel density, brightness, and front-end video processing technology. However, it is undeniable that the difference between image display, MTBF (mean time between failures) and control system is still very large.
For overseas high-end technology, Liu Zhihong said that many people in our company have had many years of R&D experience in Barco. We can completely imitate some technologies of high-end display, but the sales volume of products produced by investing huge research and development costs is not Big. “Obviously, many companies naturally have no need to develop high-end products.â€
At the same time, Liard, which has just been listed, has a considerable proportion of its main business for export. According to Liard’s prospectus, Liard’s foreign income in 2009, 2010 and 2011 was 26.15 million, 50.31 million and 59.19 million, respectively, accounting for 10.6%, 13.61% and 11.81% of total operating income. .
The foreign sales revenue of Lianjian Optoelectronics accounted for a larger proportion. In the first six months of 2011, 2010, 2009 and 2008, the proportion of the company's export business income to total operating income was 26.99%, 26.91%, 35.06% and 45.81% respectively. The main export areas of Lianjian Optoelectronics are Southeast Asia, America, Europe and other regions. The vast majority of countries in these regions have joined the World Trade Organization.
Jin Lixiang International Sales Director Chen Faping said that the domestic LED display price is relatively high in foreign countries, which is a powerful impact for foreign companies.
Lianjian Optoelectronics said that there are no significant gaps between some leading companies in the domestic industry and foreign giants such as Barco and Daktronics. Due to the huge domestic market capacity and growth potential, and domestic enterprises in terms of product cost performance and channels. Resources and other aspects have a clear advantage, so domestic companies are more dominant in competition with foreign counterparts.
It is understood that this is only a microcosm of the homogenization of domestic LED display screens. The plagiarism between enterprises has become a hidden secret in the industry.
"Most of the display manufacturers have the same suppliers, and the products are definitely the same." Liu Zhihong, president of Shenzhen Barco Light Technology Co., Ltd. said that the profit of the display industry is only 10%-15%, only the use of public models ( It refers to the common non-patented manufacturing molds that are designed to minimize costs.
The main reason for the serious homogenization of the display industry is the high degree of segmentation of the display industry. LED display manufacturers only need to purchase control systems, circuit boards, frame structures, supporting equipment and other parts from suppliers, and then assemble them into finished products.
In 2011, domestic display companies suffered a cold winter period. It is understood that due to the impact of the US economy and the European debt crisis, the average profit of global LED display in 2011 decreased by 10-15% compared with that of 2010, among which foreign companies declined. 10%, domestic companies fell by more than 15%.
According to the analysis of the Institute of Advanced LED Industry Research (GLII), the statistics show that in 2011, China's LED display companies accounted for nearly 70% of the products exported for export. The turmoil in the international situation is closely related to the survival of domestic display companies.
70% display export
Foreign countries have become an indispensable market for domestic LED display companies. China's LED display industry has maintained rapid development, and its growth rate is higher than the international average speed. About 70% of the products of China's display companies are used for export.
Then, behind the “false†prosperity of overseas markets, it is a chaotic image of domestic LED display companies.
Zhang Zhe, deputy general manager of Shenzhen Radio Optoelectronics Technology Co., Ltd., said that most of the LED display industry is currently only some appearance patents without core technology. Because infringement lawsuits require a lot of energy and economic expenditures, the difficulty of large-scale rights protection has also led to the importance of many domestic companies gradually ignoring patent applications.
According to the investigation by the reporter, in addition to Beijing Liard, Shanghai Sansi and other small enterprises, most domestic display companies do not even have their own control systems. The company is only responsible for circuit design and design, and other procedures and processes are handed over to the professional. The manufacturer to do it.
Shi Yaozhong, chairman of Shenzhen Ruituo Display Technology Co., Ltd., believes that domestic LED display companies, including some companies already listed, do not have core patented technologies.
According to industry insiders, domestic LED display companies and foreign companies are similar in terms of pixel density, brightness, and front-end video processing technology. However, it is undeniable that the difference between image display, MTBF (mean time between failures) and control system is still very large.
For overseas high-end technology, Liu Zhihong said that many people in our company have had many years of R&D experience in Barco. We can completely imitate some technologies of high-end display, but the sales volume of products produced by investing huge research and development costs is not Big. “Obviously, many companies naturally have no need to develop high-end products.â€
At the same time, Liard, which has just been listed, has a considerable proportion of its main business for export. According to Liard’s prospectus, Liard’s foreign income in 2009, 2010 and 2011 was 26.15 million, 50.31 million and 59.19 million, respectively, accounting for 10.6%, 13.61% and 11.81% of total operating income. .
The foreign sales revenue of Lianjian Optoelectronics accounted for a larger proportion. In the first six months of 2011, 2010, 2009 and 2008, the proportion of the company's export business income to total operating income was 26.99%, 26.91%, 35.06% and 45.81% respectively. The main export areas of Lianjian Optoelectronics are Southeast Asia, America, Europe and other regions. The vast majority of countries in these regions have joined the World Trade Organization.
Jin Lixiang International Sales Director Chen Faping said that the domestic LED display price is relatively high in foreign countries, which is a powerful impact for foreign companies.
Lianjian Optoelectronics said that there are no significant gaps between some leading companies in the domestic industry and foreign giants such as Barco and Daktronics. Due to the huge domestic market capacity and growth potential, and domestic enterprises in terms of product cost performance and channels. Resources and other aspects have a clear advantage, so domestic companies are more dominant in competition with foreign counterparts.
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