LED display rental market analysis

Traceability of LED rental display

With the development of media and entertainment, LED display as a background display product for playing video is more and more popular and popular. Whether it is outdoor large screen or indoor screen, LED display has gradually replaced the traditional with absolute advantage. The projection instrument becomes the new playback display.

Due to the development of various various communication activities, the demand for LED display usually belongs to one-time consumption or less consumption. The active party hopes not to directly purchase the product, and directly selects different sizes of LED display from an intermediary company according to their own needs. This can save operating costs and save unnecessary trouble. Therefore, the LED display rental industry has developed rapidly and has become a major battleground for the LED display market segment. At present, LED display rental applications mainly include various cultural performances, conferences, corporate celebrations, weddings, exhibitions and various banquets.

The LED display rental market started in 2008, and the start-up time is not long. It was not a well-received market segment at the beginning, because the rental display has high requirements on the cabinet, the cost of design and mold opening is large, and the market demand The amount is not large, so most companies are reluctant to undertake such a business. At this time, some medium-sized enterprises with more prominent design advantages are gradually stepping in.

After four or five years of development, the LED display rental market has achieved leap-forward progress, not only has a large number of professional rental companies, but also provided a beautiful stage for every major event and celebration in the prosperous period. Because the price of LED rental screen is much more expensive than the engineering screen, the good rental income has induced a large number of young entrepreneurs to compete in the crazy display of display rental. At one time, the LED rental company is in full swing. At this time, most of the display companies with a certain scale began to enter the rental market and got a share.

Since 2011, the price of LED display has begun to fall wildly. At the same time, the price of LED rental display has also appeared in the situation of Waterloo. For example, the rental display of a P6 is around 1500 yuan/flat in 2008 and 1200 in 2009. Yuan/Ping is around 800 yuan/flat in 2010 and around 500 yuan/flat in 2011. By the beginning of 2012, most places have dropped to around 250 yuan/flat. At the same time, in the second half of 2011 and the first half of 2012, the number of displays for domestic leasing increased by three times, and the rent of P6 rental screens dropped to around 150 yuan by the end of 2012.

In this situation of price kingdom, many companies began to fight the price to ensure their total sales. Several large LED display giants faced the situation of poor sales performance and serious decline in profits in 2012. The pre-borrowing market was in a state of turmoil, and a bloody and hurricane price staggered the first in the LED rental display market. In June of this year, Zhou Ming held a press conference for rental customers in Shenzhen, and invited major customers from all over the world to announce preferential prices on the day of the meeting: P6.9 rental screen 0.286 yuan / point, P4.8 rental screen 0.311 yuan / point. After the meeting, Zhou Ming announced that there were nearly 80 million intent contracts on the day of the meeting. This information shocked the entire display industry. Two days later, Lianjian and Guangxiang also released the wind, and announced that the price of the city could be done. Can be released, as well as a gift (a small amount of P6.9 spot screen) can be sent. The price cuts of the two listed companies are like a blockbuster chain reaction. A few days later, another listed company in the LED display industry, Ruituo Display, also passed a massive price reduction information: P4 rental screen 0.215 yuan / point, P5 rental screen 0.225 yuan / point, P6 rental screen 0.248 yuan / point, and all Tax included. As a result, the price war in the LED display rental industry has been spurred to a climax.