OFweek Smart Home Network News Recently, LeTV Entertainment released the 2016 TV application distribution report. The report pointed out that 2016 was a year in which the smart TV industry continued to develop rapidly, especially in the Chinese market, and the proportion of global smart TV shipments continued to increase. Among them, LeTV Super TV has maintained the top position in online sales since 2014; in April and September 2016, it achieved the first-ever omnichannel sales.
LeTV, as a leader in the video game industry, has made breakthrough achievements in video game exploration and excavation. Through diversified attempts, it gradually awakened the operational and vitality of domestic large-screen game users and accelerated domestic large-screen games. The arrival of industry flashpoints.
LeTV TV Games Realizes Three Breakthrough TV Users Demonstrate Highly Operable Performance
In 2016, LeTV Game Center TV Edition achieved breakthroughs in TV game pay scale, number of users, and user ARPU value through the introduction of high-quality big-screen games, development of large-screen game accessories, and multi-dimensional multi-dimensional operation activities, and continued to lead the domestic market. TV game industry development.
According to data from the LeSig Intelligent Terminal Research Institute, the number of paid game users of Super TV in December 2016 was 3.3 times of that in January 2016, and the monthly payment amount was 18.4 times that of January, leading the development of the entire Chinese big screen gaming industry. Above the industry average of 2 times. LeTV SuperTV has become the industry leader in large-screen games and has continued to establish the status of China's largest screen gaming platform and China's first somatosensory gaming platform.
In the course of the tournament operation, the "First LeTV Big Screen Cup Chess Competition" for chess and card games brought 1.8x increase in new users in the first week of the event and "Infant Deli Happy for All" increased the in-game payment amount by 1.7 times. For the "Boya Chess Landlords," the average daily increase of 2.3 times the number of new users, and in the course of the game, "Buffy Chess and Landlords" game in the game grew an average of 20%. Somatosensory games also scored well during the tournament's operation: Among them, the average daily volume of new orders for “Black Team†is 1.5 times that of the daily, and the income is 3 times that of the daily routine. The ARPU increased by 66.7% compared to the daily average during the Wild Ride 8: Raging Lingyun.
The new game TV in the economically developed area activates TV player vitality
The distribution of TV-end game users is relatively uniform, mainly concentrated in the first and second-tier cities and coastal regions where the economy is developed. Compared with 2015, more first- and second-tier cities and coastal areas such as Zhejiang Province, Jiangsu Province and Tianjin Municipality have begun to demonstrate their potential for TV-based games.
In 2016, LeTV launched three eco-TVs created specifically for games, tapping into the TV game market segments and exploring new ways to cultivate active user and user payment habits. According to available data, game TV is even more dominant in the proportion of game users and payment. In particular, game consoles presented by the eco-game version of the game effectively activate the activity of game users.
At the same time, as a TV game user, the download and recharging activities also show a high degree of uniformity in time. Every day around 19:00, the TV version of LeEco Game Center will usher in the highest peak of downloading and recharging. The segment is mostly the time for family members to work/home from school, which proves that TV game users usually start to turn on the TV and experience the game soon after returning home.
Size screen intermodal way to meet the needs of players scene more games settled in large screen
As we all know, LeTV Super TV has the most complete somatosensory game library on the entire network, and for the game features, develop 7 kinds of somatosensory accessories to meet the game user's control experience. Such as three-in-one camera, super gun king, somatosensory pistol, gamepad, game bench, TTL toys, super remote control, etc., fit more than 100 boutique games. According to data from the LeSig Intelligent Terminal Research Institute, the weekly active number of "Le Sports Fans" accounted for 71.3% of the total platform camera games, and the weekly number of "Black Team: Fatal Assaults" accounted for 57.6% of the total platform design games. .
In 2016, after the FPS game "Sniper 3D: Code Falcon" was registered on the TV side, due to the adaptation of the game's vertical accessory LeTV Super Gun King, the game's interactivity and immersion were greatly enhanced, making the game's pay-per-ARPU value reach once. 6.3 times the same hand travel.
In order to comply with this scenario demand and continue to stimulate the vitality of players on the TV side, LeEco will create a brand-new game mode in 2017 to completely open the same game size screen data, allowing players to experience cross-screen service and cross-terminal login. Fun of the game.
At the same time, LeTV also brings more revenue to partners and creates more possibilities for products. In the future, more game companies will join hands with LeTV games, and more mobile-quality games will be on the smart TV screen so that players can fully enjoy the fun of multi-screen games.
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