Under the rapid development of projector technology, the reputation of the 4K concept has been overshadowed by 1080P, becoming synonymous with excellent picture quality. BenQ also seized the opportunity to launch a series of 4K ultra-high definition home projectors in recent years, occupying a place in the high-end home theater market. At the end of this year, BenQ once again introduced new concepts and played out the new concept of “light 4Kâ€, which is getting deeper and deeper in the 4K technology development.
In 2016, BenQ introduced the single-chip DLP home 4K projector. One of the W11000's 20-year-old color tuning technology with BenQ Home projector won the US isf and THX certification. BenQ has also become the only 4 currently available. One of the THX-certified projection brands. Another 4K projector X12000, which uses HLD's bright new light source, is superior in color and brightness balance, achieving the DCI-P3 digital cinema color standard adopted by the Film Engineering Society. In September 2017, BenQ's 4K home theater projector was upgraded. The rookie product W11000H struck, combined with 4K ultra-high-definition picture, HDR high dynamic range, active 3D technology and BenQ CinematicColorTM true color reproduction technology, became a video enthusiast's heart It's good. Compared to these three machines, what are the advantages of the "Light 4K" series that will be launched in December, confidently entering the competitive 4K projector market?
What is "Light 4K"? The term is BenQ's own definition of such products, which has two aspects of vision: First, the miniaturization of the product, that is, lighter in size and weight, means more simple, lightweight, no longer clunky Machine; Second, the price of "light", BenQ hopes that the product can be superior in quality at the same time, the price is more close to the people, so that more people have their own high-quality products.
(New W1700)
The current light 4K series projectors include the W1700, which was launched in December, and the W6000, which was introduced in March of next year. Like the new W11000H, which was recently launched, both home projectors are equipped with both HDR and 3D cinema technology. The price of the W1700 is tentatively set between 10,000 yuan and 15,000 yuan. It is mainly aimed at the living room and small audio and video room applications. This is obviously different from the actual price of the current 4K projector, which is 20,000 yuan or more. The W6000 is a high-end product of the light 4K product. Compared with the W1700, the W6000 has a large number of optical zooms and a wide range of lens shift functions.
BenQ's upcoming "Light 4K" product line is a new move toward the popularity of 4K, and hopes to open the gap through such a series of products and 1080P home computers on the market. From 2013 full HD full 3D wireless home projectors, 2014 professional home audio and video solutions, 2015 color masters series to 2016 4K home theater, to the light 4K products to be released this year, BenQ in each The epoch-making product nodes all walk in the first echelon. At this stage, BenQ has already bought out a series of DMD chips and supporting resources. The time difference of this preemptive opportunity lays the foundation for the BenQ brand to occupy the forefront of the home projector market.
Next, BenQ Home Projector will implement a new light source and 4K full run. In the new light source strategy, BenQ will be paralleling the laser and HLD at the same time; in the 4K field, it will use the “light 4K†and 4k dual-line simultaneously to provide users with a better visual experience.
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