Local IC companies look for innovation in mobile device market profit

At present, the integrated circuit industry has evolved from the competition of technology and talents to the competition between the market and the industrial chain. How to increase profit margins and win more market opportunities at the very low profits of domestic ICs is a common concern of local IC design companies. problem.

How does IC Design Corporation MediaTek become the number one IC design company in Asia and the top ten in the world? Wang Hongbo, executive deputy general manager of Beijing Huada Xinan Technology Co., Ltd., said that Shanzhai mobile phone has contributed a lot. MediaTek timely captured the needs of consumers in emerging markets and third world countries. By providing inexpensive chipsets, it greatly reduced the cost of mobile phones and the threshold for mobile phone production, resulting in huge profits.

Zhou Shenglei, deputy general manager of Beijing Junzheng IC Co., Ltd., said: "In the IC industry, new features or lower costs are innovations, new service models or business models are innovations, and new cooperation models or resource integration models are also Belonging to innovation, as long as it can improve the competitiveness of the market is a meaningful innovation."

At present, the domestic chip companies are still in the state of fighting hardware and fighting prices in the field of mobile devices. The chip company is responsible for chip design and the design of the underlying hardware and software. The terminal company is responsible for the design and integration of products, and the Internet company is responsible for the design of applications, and consumers. After purchasing the terminal products, they searched and downloaded the required applications in the electronics market such as Anzhi, Android, etc. The entire industry chain lacked effective upstream and downstream integrators.

“Whether it is a big innovation or a micro innovation, the concept is not important. The important thing is that the user is the deciding factor in the survival of the company. The company must grasp the customer's needs in the innovation.” Sun Hongjun, general manager of Shanghai Ai Wei Electronic Technology Co., Ltd. said.

Ordinary people should become the dominant force in the global economy. Chinese mobile phones will coincide with this trend. We cannot directly PK with companies like Apple, but the broad prospects of low-cost mobile phones in developing countries are far from over. There are still huge market opportunities for local IC companies.

Shanghai Ai Wei Electronic Technology Co., Ltd. Yu Xuewei said: “Shantou with practicality is the most direct way to improve profitability. Differentiation must be the profit point. In analog ICs, technical follow-up is easy, so we only have to speed up the new product It is our advantage to communicate with customers and find the right products for sale. It is more difficult for us to plagiarize products now, especially for digital and analog mixing, plus we will provide complete solutions. It is also an advantage." (Editor: Huang Jingjing)