Look at the changes in the competition situation of the inverter Why foreign experts

The frequency converter is the power converter in the motion control system. Today's motion control system is a technical field containing a variety of disciplines. The general trend is: the exchange of drives, the high frequency of power converters, and the digitization, intelligence, and networking of control. Therefore, as the important power conversion component of the system, the frequency converter provides controllable high-performance variable-voltage variable-frequency AC power and has been rapidly developed. China's high-voltage inverter industry competition has probably gone through four stages.

First, foreign brands monopolized the market. In the 1990s, China's imported high-voltage frequency converters were mainly supporting key projects. At this time, domestic customers did not realize the energy-saving effect and the product price was relatively high.

Second, domestic companies have discovered the high-voltage frequency conversion market and sought technical breakthroughs. However, they face two major challenges: customer distrust and product instability. Although the selling price is less than half that of foreign brands, due to performance problems, domestic companies can only be small. Customers get orders.

Thirdly, domestic companies have made breakthroughs. First, after accumulating, technically it is no longer a problem. Reliability has met customer requirements and the brand is gradually established. Foreign brands generally lag behind local companies in service, giving domestic companies a good opportunity for development. German domestic brands, such as DFW, have become market leaders.

Fourth, domestic enterprises are fully blooming. When large-scale customers realize that foreign brands do not monopolize the market, they will invest more in domestic enterprises and accelerate the process of localization.

Although China's inverter industry is still working hard, there are still certain gaps in some aspects compared with foreign countries. Foreign countries may temporarily be strong, hoping to wait one day to surpass it.

See why European suppliers of European brands can account for nearly half of China's inverter market share? The user’s perception of products and suppliers may explain this phenomenon. Although products made by Asian companies are usually more competitive in terms of price, their European counterparts are more commonly recognized as “industry experts”, and many of the interviewed users also believe that European companies’ inverter products have first-rate quality. . The professionalism of the quality and industry, or rather, the concept of these users has become the most important reason for the brand selection process. They have had a positive impact on the growth of these European brands in the Chinese market.