Mango TV and ZIVOO open depth strategic cooperation

Content + hardware online and offline joint promotion

As an Internet TV licensee with a traditional broadcasting and TV background, Mango TV has the advantage of resource integration that is incomparable for other OTT licensees and content providers; and ZIVOO is a company that is committed to building a future smart home life, from product design to interactive systems. , content ecology and other aspects have demonstrated outstanding strength. This time, the two sides initiated in-depth strategic cooperation and will integrate resources, channels, and other aspects. This will not only benefit cooperative product promotion and brand building, but will also be a joint exploration of enhancing Internet TV services.

In the in-depth strategic cooperation of content + hardware, Mango TV Internet TV constantly updated quality content resources is naturally a major highlight. In terms of channels, in addition to ZIVOO's mature online and offline supply network, Mango TVinside Jingdong flagship store will also combine the high-quality content resources of Mango TV Internet TV platform to help the online sales channels of cooperative products; Mango LiveShow Live Concert Large-scale events such as festivals and music festivals will also serve as highly efficient resources for offline distribution and promotion of cooperative products. The single broadcast variety of Mango TV Internet TV and the abundant star resources of Hunan Radio and Television will also be used for the joint promotion of cooperative products, and ZIVOO will work together to promote the construction of Mango TVinside brand.


Hardware and VIP content services are sold together

There is also a bright spot in the in-depth strategic cooperation of “Content+Hardware” confirmed by this seminar. Mango TV will join hands with ZIVOO to launch the Mango TVVIP Card Big Rewards Plan to tie the box with the VIP card and allow ZIVOO users to enjoy Mango TV. Internet TV VIP exclusive content resources, enjoy a new family entertainment life. At present, the first wave of VIP card feedback activities has been fully implemented in the Jingdong 618 platform. From now on until June 20th, the mango TVinside JD.com flagship store will make an appointment to purchase the new Qingang Internet TV box. The top 1,000 users will be able to access it. Mango TV is worth 300 RMB for one VIP card.

In addition to "Huaer and Juvenile", "Real Man", "Happy Man", "every day" and other Hunan Satellite TV variety shows, and free content resources from KBS, MBC, TVB, Huayi Brothers and other platforms, Mango TV Internet TV VIP users are even more exclusive members of the library, free to broadcast popular movies from Paramount, Disney and other major Hollywood studios and Lions Gates, Miramax. The overseas dramas, anime, and new hit TV dramas, as well as the rich live broadcasts such as star concerts and festivals brought by Mango LiveShow, are also exclusive to VIP. In addition, Mango TV Internet TV also provides VIP users with customized events such as celebrity meets, which allow users to have face-to-face interaction with their idols.

Committed to providing users with more professional and high-quality Internet TV services, Mango TV and ZIVOO's “Content+Hardware” in-depth strategic cooperation further leverages the advantages of both parties and integrates the resources of both parties. While enhancing brand influence, it further enriches the user family. The content of entertainment life will play a positive role in the development of the Internet TV industry.