New Business Model Expands LED Market Scale

In recent years, LED has quickly become the focus of international scientific and economic competition. The Guangdong Provincial Party Committee and Provincial Government have also clearly listed the LED industry as one of the three strategic emerging industries focused on fostering development. In 2011, it achieved a production value of 150 billion yuan, nearly 3 The compound annual growth rate is as high as 80%.

In 2008, Guangdong launched the demonstration project of LED street lamps with “1000 Miles” and built LED street lamps demonstration and promotion projects with a total mileage of 1500 km and a scale of approximately 100,000 in Guangzhou, Dongguan, Foshan, Zhongshan, Zhaoqing and Shantou. In 2011, Guangdong Province also initiated the construction of LED lighting demonstration projects for new expressways such as Guangzhou (Changzhou) Lechang (Chang) and Bo (Luo) Shenzhen (Shenzhen), etc., to promote the development of applications, and to create LED industry clusters in a systematic and planned way. .

Starting from application promotion, Guangdong Province has successively introduced and implemented a series of special policies to build a relatively sound semiconductor lighting industry policy support system. The “Guangdong Province LED Industry Development Plan” proposes that 30 million indoor LED lights will be promoted during the “Twelfth Five-Year Plan” period, and subsidies will be provided at a proportion of 30% to 50% in the community construction to guide residents to purchase LED lights and fully pull. LED industry development.

In terms of financial support, Guangdong Province’s “Opinions on Implementing the State Council’s Deployment to Accelerate the Cultivation and Development of Strategic Emerging Industries” pointed out that during the “12th Five-Year Plan” period, the Guangdong provincial government has invested 22 billion yuan to support the development of strategic emerging industries. Some funds set up strategic special funds for the development of emerging industries, focusing on supporting high-end new electronic information, new energy vehicles, semiconductor lighting three major industries.

In terms of technical research and standard formulation, the Guangdong Provincial Bureau of Quality Supervision and the Provincial Department of Science and Technology jointly issued the first "LED Lighting Industry Standard System Planning and Roadmap" in 2011. Guangdong will take the lead in establishing more than 130 items of LED in 5 years. Local standards, including LED product classification and coding specifications, LED fluorescent tube product standards, etc.

In response to the rapid technological advances in emerging industries, the emergence of new high-tech LED products immediately establishes standards and seizes opportunities in the international market. At the same time, the Science and Technology Department of Guangdong Provincial Science and Technology Department also gave full play to the leverage of financial special funds and focused on supporting new key technologies such as solid micro-zone laser stripping equipment and metal-based vertical structure high-power LED chips to break through foreign blockades or fill domestic gaps. To seize the technological commanding heights of industrial development.

Li Xinghua, director of the Department of Science and Technology of Guangdong Province, frankly stated that there are still many common problems that have constrained the development of the LED industry in Guangdong. The overall technology level of the industry needs to be improved, and core equipment and key technologies need to accelerate breakthroughs. In the marketing segment, the business model of LED demonstration projects still needs to be improved, and the traditional pattern of interests needs to be broken. Regarding quality standards, it is necessary to further innovate ideas, explore new methods such as establishing benchmarking indices, and strengthen product quality control.

Li Xinghua said that the next step is to do a good job in the overall design of the industry, support the new technology route to overcome the key core technologies of LED, and vigorously promote the new business model of “contract energy management + supply chain + finance” to expand the LED market scale and promote Guangdong From LED provinces to LED provinces.