HC Home Grid original: In 2010, the small household appliance market was hot, which gave a lot of business confidence, so they are optimistic about the 2011 market. Surprisingly, 2011 is destined to be a year in which small and medium-sized home appliance companies are not good. From the beginning of the labor shortage at the beginning of this year, SMEs feel the pressure, and the labor shortage has led to a rise in workers’ wages. A small home appliance company with full confidence is a punch, but this is just the beginning. The subsequent tightening of the monetary policy, the appreciation of the renminbi, and the shortage of electricity have caused the cost of enterprises to rise again and again, and the price has always been the lifeblood of small household electrical appliance enterprises. In addition, the entire kitchen appliance industry is facing industry reshuffle, the water heater competition is fierce, and the water appliance market is chaotic. Enterprises must open the market through more ways and channels.
Therefore, the trading category of small household appliances exhibition has become a place where small household electrical appliance enterprises concentrate on “gold rushingâ€. The China Small Appliances Fair held in Huangqi Town of Zhongshan in spring and autumn is a collective “feast†of small household electrical appliance enterprises. On the opening day of the exhibition on August 19, 2011, more than 10,000 buyers from all over the world came to watch and purchase products. A total of 583 small household electrical appliance enterprises participated in the exhibition, an increase of 26.19% year-on-year. The number of exhibitors has maintained a growth rate of more than 10% for three consecutive years. More than 10,000 new products are displayed on this platform. More than 500 enterprises compete on the same stage, and the new product display and channel marketing are dissolved into one game, which is not only the road to expand the market, but also the self-help road for small household electrical appliance enterprises.
One of self-help: pay attention to current events and keep up with trend product upgrades
This year, “Soybean Door†and “Plasticizer Storm†have not shocked consumers. When the public cares about food health, they also turn their attention to small household appliances. Soymilk and juicer that can make soy milk and juice can be seen everywhere in this small appliance exhibition. The plastic soya-bean milk machine that was still in the previous session was replaced by all-steel soya-bean milk machine, which can not only polish soybean milk but also make juice. Rice paste, grain porridge, etc., are versatile. There are also companies that have added more "high-end" functions. The bottom of the soymilk machine can not only be heated, but also has a magnetizing function. While grinding the soymilk, it continuously injects "magnetic" to make the soy milk taste healthy and improve the human body's magnetic field.
"Energy saving and emission reduction" is the content advocated by China's 12th Five-Year Core. Not only is the big-name home appliance enterprises such as Midea, Haier and Gree put it at the top of product development, but also small household electrical appliance enterprises are not behind, and many have been launched through technological progress and innovation. Low carbon products. This year's new energy-saving stove will increase the firepower. After adding firepower, it can save 30% energy and has applied for national patents. Meishou saw the benefits of the previous launch of energy-saving products. The improved cooking pot brought by this time reduced the time of the fried egg to 30 seconds by effectively increasing the firepower, effectively improving the cooking efficiency. More kitchen electric companies have proposed the concept of "invisible kitchen", and vigorously develop embedded kitchen products. Hoods, gas stoves, disinfection cabinets, and microwave ovens can all be embedded, and the "embedded wave" in recent years has been brought to the extreme. Large and small booths, it seems that every time you find a few unique products, the product innovation and technical content will bring more choices to buyers and consumers.
Self-help 2: network and physical channels
Channels, take the common point, that is, the road, a way for business development. With good products but lack of sales, many companies are caught in a quagmire of sales. The depth and breadth of channels directly affect the sales of products and the survival and development of enterprises. The China Small Appliances Exhibition, which is "all for the transaction", has six successful operating experiences. The on-site transaction volume of the first five small appliance trade fairs has accumulated more than 2 billion yuan. The Small Appliances Exhibition adheres to the concept of “There is no channel we can help you findâ€, which brings the nationwide buyers to the company.
Not only offline purchases, but also online transactions. In recent years, online e-commerce has developed rapidly. Online shopping products are becoming more and more popular among young people. The network sales channels are booming. B2B and B2C malls have developed arrogantly. Small household electrical appliances enterprises have taken the opportunity to vigorously develop online sales channels. The Jingdong Mall held a meeting, and Jingdong Mall met with more than 70 participating small household appliance companies selected by HC Network in the face-to-face.
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Description for Food Processor 4 In 1
350W/450W/600W
Including juicer, 1.25L plastic jar blender, chopper and grinder
2 speeds wth pulse
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