Pokemon GO makes Japan's McDonald's lose money for two years to make money

Since the game "Pokemon GO" was released, players around the world have been crazy. Some people are happy and some people worry. Some businesses have seen the game's fiery and feel that AR technology is profitable, and they have used this technology to advertise. For example, Disney will use AR technology to promote the new film "Peter's Dragon." However, there are many people who have been troubled by this. Some people have brought the developer to court because their own home was designated as the "GO" pocket game. This is not finished. What's even more curious is that someone must marry the elf in the game! There is also a woman who is said to be a genie. It really is a big world.

To marry the elves in the game

Although "Pokemon Go" has brought troubles to many people, there are still many people who like it, and it can save the company - McDonald's, which has been losing money for two consecutive years in Japan, has actually turned itself into a loss after cooperating with "Pokemon GO". For profit! This effect is also drunk.

It is reported that at the end of July, Japan’s McDonald’s teamed up with “Pokemon Go” to make about 400 McDonald’s stores in China become game halls for players to let the elven play, while the other 2,500 stores became supply stations for supplies. Recently, McDonald's announced the settlement results for the first half of 2016. The company achieved a 100 million yen profit in the first half of the year, reversing the loss of 262 yen in the same period last year. The sales of McDonald's stores in July increased by 26.6% over the same period of last year.

Use the store as a pavilion in Pokémon GO game

The president of Japan’s McDonald’s Company stated that it’s still too early to say that the game will drive business performance, but there are indeed many guests who will play “Pokemon” in McDonald’s stores. From this point of view, the influence of this game is really not to be underestimated.

At the beginning of August, it was reported that the "Pokemon Go" national costume was ready to be completed this month. But now it is mid-month, but there is no news. I don’t know too much about the details of the “Pokemon Go” played by the podgoers. When it came to China, we still had no enthusiasm. However, Xiao Bian still wants to experience the excitement of catching the elf. At present we can only wait and wait.

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