Starting from 800 yuan
In 1980, when Shi Jie was preparing for the final sprint of the college entrance examination, he was ruthlessly blocked from the university gate due to tuberculosis. Where is the road to life? He ran to the wilderness alone, tears blurred the horizon...
In 1983, Shi Jie walked into the gate of the glass factory in Zhangpu Township, Yizheng County. He cherished this hard-won opportunity, worked conscientiously and seriously, and served as the chief of supply and marketing a year later. The factory was tightly funded. He borrowed 300 yuan from his mother. When he went out to purchase raw materials and encountered heavy rain, he took off his raincoat and covered it with raw materials. In his free time, he taught himself 27 courses in economic management at Nanjing University. Seeing many problems in the township enterprises, he even wrote several 20,000-word reform proposals for several nights.
In 1986, the state encouraged the establishment of private enterprises. Shi Jie believed that this was a rare opportunity. In spite of his family's opposition, he took out 800 yuan for the marriage and set up the Yizheng Guanghua Lighting Factory. After eight years of hard work, in 1994, the original small workshop finally became a decent enterprise.
4 years to become a "single champion"
In 1994, Shijie seized the opportunity to cooperate with Taiwanese businessmen to form Shifu Lighting Co., Ltd. and began mass production of commercial grille lamps, downlights and other lighting products.
In the same year, some foreign lighting giants entered China, and the competition in the lighting market was unprecedentedly fierce. Nearly 20 lighting companies in East China and South China were eliminated. In order to find out the "sandwich" of survival, Shijie sent 12 investigation teams to go to the lighting market across the country for research. The investigators found that the grid-type fluorescent lamp market is still a new field that has not been fully developed due to the complicated product process and long return on investment. In addition, the country has increased investment in urban construction and the demand for various grating-type fluorescent lamps is staggering. . Shi Jie immediately organized engineering and technical personnel to collectively tackle the problem. After more than a month of hard work, he developed a series of technically leading series of grille lamps, and advocated high-quality and low-priced marketing strategies to bring products to market quickly. It will achieve 40 million yuan in sales.
Subsequently, Shifu set up 26 offices in Beijing, Tianjin and other places, and developed more than 300 sales outlets. At the same time, we continue to strengthen quality management, and all export products have obtained Hong Kong HK certification and European CE safety certification. In 1998, the sales volume of grille lamps produced by Shifu was ranked first in the country. By the end of March 1999, Shifu's domestic market share of grille lamps reached 32%, and the domestic market share of downlights reached 18%.
Stewart going to the world
In 1999, Shi Jie went to the United States to learn from Western advanced enterprise management experience. After returning to China in 2001, he decided to invest heavily in the construction of the Ford Lighting Industrial Park. The construction of the industrial park adheres to the four principles of high investment, high technology, globalization and informationization. All equipments are internationally tendered, most of the equipment is imported, and the entire equipment level has reached the international first-class level. After the completion of the park, merchants from various countries in Europe, America, Southeast Asia and other countries have come to visit and negotiate. At present, Shifu has signed contracts with 55 foreign companies. Among them, there are international first-class lighting companies such as Philips in the Netherlands and GE in the United States. The products are sold to 13 countries. The cooperation with many multinational companies has improved the management level and international operation level of the company. Stoffford's competitiveness in the international market is growing stronger and step by step toward international multinational companies.
Shi Jie small file
Personal entrepreneurial experience:
In 1986, the first private lighting company in Yizheng City was founded.
In 1994, he founded Jiangsu Shifu Electric Manufacturing Co., Ltd. and founded the "Shifu" brand.
In April 2002, Shifu and Hong Kong Huiqi Group joint venture, served as chairman and general manager
In May 2003, the Shifu High-Tech Lighting Industrial Park was completed and put into production.
In November 2004, Shifu teamed up with a multinational group to establish a Sino-foreign joint venture, Shifu Lighting Appliance Co., Ltd., and served as the chairman of the company in social positions:
Representative of Yangzhou Municipal People's Congress, Standing Committee of Yizheng Municipal People's Congress, Executive Director of China Lighting Association, Vice Chairman of Jiangsu Provincial Lighting Association, Executive Committee of Jiangsu Provincial Federation of Industry and Commerce, Deputy Director of Yizheng Industry and Commerce Association, and Vice President of the General Chamber of Commerce have won honors:
In 2005, he was named one of the top ten figures in China's lighting industry.
In 2004, he was awarded the title of “Excellent Private Entrepreneur†by the Jiangsu Provincial Government.
The 1st Jiangsu Top Ten Young Entrepreneurs in 1997
The second session of Yangzhou Top Ten Young Entrepreneurs in 1996
Model of labor in Yizheng City in 1995
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