The window as a store's resume, its importance is self-evident, and the display window is mostly located on the street or on the public road, when the goods are displayed in a large glass box space. 
Figure: Shop window on the street
In order to allow passers-by to see the design inside the store through the window, most of these box spaces are not completely closed.
Therefore, the window lighting at this time must meet the following two points:
1 Since the glass surface may reflect the external light or the light of the opposite building, the products displayed inside the window are not clear, so it is necessary to ensure sufficient brightness in the window. (This is the legendary fish tank effect. For details, please click on the original text to revisit it~)
2 In order to adapt to the window display that changes every month or quarter, lighting must also have a flexible solution.
As an important luminaire for window lighting - spotlights, before we start talking about how to make window lighting, let us first understand its basic concepts:
The display of the window will generally be provided with a light rail or a light trough with a rail mounted on the side of the ceiling near the window, and a spotlight is installed on the light trough as illumination. In this way, the number of spotlights can be increased or decreased freely or the position of the installation can be changed.
Figure: Window lighting display Figure 1
Figure: Window lighting display Figure 2
If the size or depth of the display space allows, you can install the spotlight on the floor in advance, or install the light rail on the left and right side walls, so that the goods can be illuminated from different locations. In addition, by preparing a few power outlets, it is also more convenient to display the sculptures or decorations of the lighting devices hidden inside.
Figure: The ceiling and the lamps installed on both sides can be used to light all aspects of the goods.
Regarding the lighting of goods, we also need to pay attention to the following precautions:
If the store is likened to a stage play, then the guest is equivalent to the audience, the interior design is stage art, and the goods become actors. In the light of these actors, the spotlights that are brighter than the background are used to illuminate the stage, emphasizing their looks, posture and personality.
Picture: The lights only hit the actors on the stage
However, if it is a real stage, the main sight of the audience will only look in the same direction, but the merchandise in the store will be different, and the line of sight will change accordingly. Therefore, when lighting, you must let the goods look in which direction. Can show charm.
How to light the goods:
In addition to the proper use of spotlights, the lighting of the window must also make full use of structural lighting.
Figure: Example of a structured lighting configuration
Figure: Showcase presentation lighting configuration example
The display of lights close to the wall not only has to induce the customer's sight to the depths of the store, but also to find ways to make the goods look more attractive. In order to make the space look fresh, the use of structural lighting is a common method, which can also integrate lighting with display fixtures to create their own structural lighting.
Although halogen cup lamps are a common source of spotlights, small metal halide lamps can also be used if you want to create a visual impact with strong light. In addition, it can also be used with LED lamps or fluorescent lamps.
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