At a time when the outlook for traditional consumer electronics is bleak, "smart glasses" are gradually becoming the next hot spot for tech giants including Google, Sony and Samsung Electronics.
According to market analysts and corporate executives, there will be many “smart glasses†coming to market this year as they will create new business opportunities to connect hardware and software. At the International Consumer Electronics Show in Las Vegas earlier this month, smart watches have become one of the themes. Smart glasses are expected to become the savior of hungry technology companies, and Google is currently leading the way in the development of this product.
It is expected that the competition of technology giants in the smart glasses market will gradually heat up. A Samsung executive said, “The reason is very simple. The potential of the smart glasses market is huge. It can be used in trucks and cars, and has a profound impact on related industries such as glasses and coating processing.â€
Executives from a regional supplier in Google recently revealed to the Korea Times that Google will launch "Google Glass" to ordinary users in the second half of this year. More than 2,000 tests have been tested before the device is officially released, and it is now at the final stage of Google's collection of user feedback. A Google executive said, "Participants certainly want to be ahead in this new and extremely profitable market."
Sony is one of the latest technology companies to join the smart glasses group, which has been ambitious to show the market to enter the smart glasses market. Today, South Korea's Samsung Electronics is also preparing to enter this market. Lee Sang-hoon, chief financial officer of Samsung Electronics, said in a conference call last week that since 2011, Samsung Electronics has gradually shifted its focus from making money to developing markets. The company will continue to pursue this redefinition strategy.
Samsung Electronics executives said the company is currently developing smart glasses called "Galaxy Glass" with the goal of launching it at the IFA Consumer Electronics Show in Berlin this year. According to information provided by the Korea Intellectual Property Office, Samsung Electronics has already registered a patent for this product in Korea. The executive said, "Samsung Electronics will launch this new smart glasses, which will embody a new concept of wearable smart devices that will bring an exciting communication culture. This smart glasses will show our goals. That is to use the proven ability to lead this new market. Wearable smart devices can't immediately bring profits to the company, and the stable release of the equipment can prove our firm determination as a new market leader."
According to reports, Samsung Electronics' smart glasses will be linked to smartphones, allowing users to answer incoming calls and listen to music, similar in functionality to the already launched smartphone Galaxy Gear. In addition, Samsung Electronics also collaborates with its subsidiary Samsung Display to ensure the supply of accessories for Galaxy Glass.
Kim Jin-san, an analyst at Kium SecuriTIes, a Korean securities firm, said, “Because wearables are an accessory, design will be a major factor in the success of the product. As wearables become part of consumers’ everyday lives, they Can help to increase brand awareness."
Sony executives said at the International Consumer Electronics Show at the beginning of the year that Sony is planning to upgrade its smart glasses. In addition, Chinese companies have invested heavily in developing their wearables business. The Korea Institute for the Information Society Development (KISDI) predicts that the global wearable device market will expand to $6 billion by 2016, and wearable devices such as watches and glasses are becoming the next generation of mobile technology that can replace smartphones. An official of the institute said, "It is very interesting that the technology industry certainly believes that their new growth point should be aligned with the automotive industry."
The official added that "smart glasses can be widely used in cars and trucks. The latest trend in car infotainment systems is urging Google, Samsung Electronics and Sony to invest more resources in smart glasses."
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