Have you ever lived, there is such a "refrigerator" in the future: it will judge whether it is fresh according to the taste of the food, remind the owner "it should eat"; can be networked with the online supermarket, and according to the storage situation and the owner's Preferences give suggestions "recipes"...
In fact, these defects are gradually becoming a reality. Not only that, but people can even talk directly to the refrigerator. If TV is the entertainment center of the living room, why can't the refrigerator turn the restaurant into a living room?
Smart refrigerators are great
According to statistics, the sales volume of smart refrigerators in 2017 was 13%, lagging behind products such as smart TVs, smart air conditioners and smart washing machines.
Jia Dongsheng, general manager of Beijing Zhongyi Kang Times Market Research Co., Ltd., an authoritative home appliance market research organization, said that consumers' perceptions of smart home appliances scene mostly originated from movies. For example, when the hero gets up, the curtains will open automatically; when washing, on the glass Will show the day's activity schedule. Although this is an artistic creation, in real life, the development of smart TV is relatively mature and has been generally accepted by consumers. Compared with smart TV, the intelligentization of white goods started late and the market share was not high.
However, with the implementation of “Made in China 2025†and promoting the transformation of traditional manufacturing, the future development of smart home appliances will become one of the national key plans. Therefore, the future value of smart home appliances is enough to recreate a home appliance industry. Zhongyikang expects that by 2020, the total output value of the home appliance industry will reach 2.2 trillion, of which the value of smart home appliances will reach 2 trillion yuan. By 2020, the smart refrigerator market will reach 48.1 billion yuan.
The industry generally believes that white smart products such as refrigerators have huge intelligent space in the future, and the speed of intelligence will also increase rapidly. Aowei cloud network analysts pointed out that the refrigerator market has entered a mature stage, the company is facing huge growth pressure, and the price competition will be further intensified in the future, but this does not mean that the market has no chance, and the intelligence will be in the future refrigerator field. Competition plays a crucial role.
Looking forward to building a kitchen ecology
For a long time, smart refrigerators have been built by many people to build a new ecosystem of kitchens. As Jia Dongsheng said, the refrigerator will have functions such as fresh chain integration, data terminal, health butler, kitchen economic center, etc., and this function is still enriched. Some experts pointed out that any cross-border service provider, as long as its service involves the kitchen, can form an alliance with the smart refrigerator to build an ecological environment, allowing users to enjoy a convenient, comfortable and healthy smart kitchen life.
As the highlight of the home appliance market, intelligence has caused widespread concern in refrigerator companies. At present, many companies have stepped up research and development, and new smart products are constantly being introduced to become the leader of smart refrigerators. For example, the design incorporates the human interaction technology, TFT screen and other technologies of the Haier Xin kitchen Internet refrigerator; the refrigerator door supports the light-lit LG new "sense" smart refrigerator; Samsung Samsung operating system, Samsung with a camera inside The new Android smart refrigerator Family Hub and so on.
Haier Xin Kitchen Internet Refrigerator is the main "internet" refrigerator that allows users to get some advice on kitchen use through basic communication. The kitchen fridge is equipped with a TFT screen that can play music and watch TV shows, even when the food in the refrigerator is insufficient. When you go to the supermarket to buy ingredients, if you do not remember the inventory of the refrigerator, you can instantly view it through your mobile phone. In special festivals, you can also use the voice to leave a greeting message to your family on the app. When the family uses the refrigerator, they will automatically play the voice message, which is very user-friendly.
LG's HomeChat smart refrigerator contains several breakthrough innovations, such as intelligent monitoring. The wide-angle camera placed above the main chassis can monitor the inside of the refrigerator through a mobile phone or a tablet computer, so that consumers can know at any time what is needed in the home.
The Smart Butler feature also transforms the refrigerator into a powerful food management system: the fresh tracker makes it possible to remind you of the shelf life of a large number of foods and drinks at all times; at the same time, the health butler recommends the daily/week meal plan through the user's profile. The age, gender, height and weight are used as an index to measure the body mass index, and based on this, create a personal diet plan.
The Samsung Smart Refrigerator Family Hub is equipped with an intelligent system for recording and managing food through the IoT Family Center. The integrated audio and video entertainment function can obtain network information from Samsung TV to play music or TV content, and let the refrigerator act as the control center of the kitchen for consumption. Bring an intelligent and convenient experience.
The refrigerator also adopts intelligent digital control, and the full HD LCD screen on the upper right side door can be connected with the user's smart phone, and the pictures and messages sent by the consumer through the mobile phone can be displayed on the screen at any time, and the consumer can regard it as a writer. The command center in the center issues family matters to other family members.
In addition, the refrigerator also has built in 3 high-definition cameras, which can capture the picture when each door is closed, and instantly transmit it to the consumer's smart phone, which not only can monitor the opening of the refrigerator door, but also allow consumers to go out. It is also clear about the condition of the ingredients in the refrigerator.
The US Smart Refrigerator is equipped with an exclusive "i+ refrigerator intelligent management system", which can help consumers scientifically and rationally manage the ingredients in the refrigerator, master the consumption and storage of the ingredients, and remotely control the temperature and humidity of the refrigerator anytime and anywhere. Wait, to create the best storage conditions.
In addition, Midea's smart refrigerator also has a nutrition database of more than 200 kinds of ingredients, such as spinach, apple, pork and other daily foods, can achieve family nutrition management, and recommend recipes according to the existing ingredients of the refrigerator or the user's personal tastes. If the refrigerator lacks the required ingredients, it can automatically generate a shopping list to remind you to buy in time.
At the same time, in view of the fact that the refrigerator will reduce the nutrient loss of food to a certain extent, the US smart refrigerator also establishes a nutritional change model when various typical food materials are stored in the refrigerator, and analyzes the user's true nutrient intake, which is focused on health care. Family members provide health protection.
Suning and Blomberg (the brand of European appliance group Arcelik) released the large-screen smart refrigerator - "ET · Alien", integrating leading technologies such as cooling and cooling, intelligent large screen, cloud control, and staggered patented appearance. Users can use the Suning Tesco APP to place orders to replenish fresh fruits and vegetables stored in the refrigerator. You can also watch exciting events and highlights in the kitchen through PPTV, and you can also check the recipes.
The road to the future is full of challenges
The reason is whether the ecological model or the business model needs to be further researched. Jia Dongsheng believes that from the perspective of the development of smart home appliances in the future, the subversion of smart home appliances should not be simply understood as enterprises or products, but the way people live and produce. Smart home appliances can only be manipulated by people as they wish, so they can really be loved by consumers. From the current introduction of smart refrigerator products, most enterprises believe that intelligent refrigerators are to make the refrigerator "networked", as long as the refrigerator with remote control, WIFI connection, simple food management and other functions will be labeled "smart".
In fact, most smart refrigerator products only seek networking and neglect the real needs of users. Obviously, simple remote control does not simplify the operation, and the networking function does not enable barrier-free communication between people, refrigerators and the environment, while communication capability It is a key indicator for testing products in the Internet era.
According to a survey, some consumers who purchase smart refrigerators only pay attention to their basic freezing and refrigerating functions. The “smart†function is basically not used, and there is even a phenomenon that the “smart†function of the refrigerator has never been used. The reason is mainly "use is more troublesome", "need to download the app is not convenient", "do not need to use, no need" and so on. It can be seen that consumers have not formed a habit of using smart refrigerators.
Lu Jianbo, deputy secretary general of the China Electronics Chamber of Commerce, said that most enterprises now regard intelligence as the focus of the next phase of refrigerator products. However, the real smart refrigerator does not rely on grafting some smart applications, but from the top down, from the enterprise management, operation and production of the overall intelligence, so that product intelligence features become a core advantage. He believes that in the future, smart refrigerators with a good user experience will be able to stand out. In the process of using smart refrigerators, human-centered design and simple and natural interaction are the main ways to get a good user experience. In addition, while doing a good customer experience, we should also significantly reduce the cost of intelligent products, improve the cost-effectiveness of smart refrigerators, and actively explore new business models to build a true smart refrigerator eco-region: this platform can not only access entertainment, health, Shopping, social networking, games and other high-quality Internet resources, and can stimulate users, allowing users to participate in the interaction process with the refrigerator. And in this process, the hardware, software and content of the refrigerator will be upgraded on demand.
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