TCL vice president Yang Bin delivered a speech

Distinguished leaders, distinguished colleagues in the industry, and friends in the media, Good morning everyone!

At this moment, I am very excited. I think people share the same feeling with me. Today is a press conference. I feel more like a family gathering. This kind of sharing of our profession is more of a kind of warmth and is an old friend's joy to meet. Yesterday evening, I arrived in Beijing at half past 12 in the evening, because everyone was busy before the holiday, but this conference was a very important conference for us. Just as President Bai said just now, for eight years and 30 years, it is not easy to stick with it.

At the scene, I saw several really seniors and old friends in the industry. Prof. An, who was sitting next to me, had already heard the name of Father Elena since I entered the color TV industry. Today, Secretary Li also came. Next to Director Li Hua, these people are seniors and friends. The development of various enterprises in the industry has played a great role in helping and promoting the industry.

I am very happy to see President Bai today. Every time I see President Bai, I feel not only that I have seen the leader, but also the feelings of my big sister. Every time we report on work or communication, she tells us very honestly what to do and how to plan. There is no sense of distance in this kind of heart. So I think this gathering, as the host just said, is an old friendship. The sign we just took above was also written with "gratitude, companionship, and dreams." In fact, thanksgiving is mutual. In the past eight years, we have really met each other and everyone has developed together.

Today I am honored to stand on this podium and I would also like to give you a simple analysis and a small report on the road to the brand of Chinese companies. From a few latitudes, we also want to talk about how we think Chinese companies are developing on the road to branding.

First of all, the transcendence of the color TV brand of Chinese enterprises comes from the breakthrough of core technology. Our color TV companies started later than foreign companies. But in the past eight years or nearly ten years, especially since entering the LCD era, it should be said that we have mastered the increasing strength of core technologies, whether it be 3D, whether it is 4K, including curved surfaces, I remember that Changhong also released a curved surface television, now according to Austrian According to the data released by Dimension Consulting, the global market share of 4K domestic products has reached 85%. Hisense has released Weida. TCL has released TCL iQIYI. These are not just cross-border integration. First of all, it is technically leading and breakthrough.

Because today is an old friendship, I see the situation of the industry from an ordinary color TV, today is the exchange. We have Skyworth's Ali TV. I think first of all, there is a big breakthrough in technology. There is a big breakthrough in the operating system. Instead of simply buying a chip, buying a screen to make it into a whole machine, there are The core technologies, including application technology breakthroughs. This piece is a brand TV company to achieve the road, in the product must be leading and beyond.

In the value chain, that is, the vertical integration of products, we all know that in the past our color TV companies were called lacking screens. Now there are BOE in the country and Huaxing Optoelectronics. These are our own domestic companies. From production to mass production, to the rapid full-load rate of application, these show that we are mastering the upstream supply chain and we are increasingly mastering the initiative.

Like TCL and Huaxing Optoelectronics, they put into production in 2011 and invested 24.5 billion yuan and 8.5-generation lines. On November 16 last year, we again invested in the second phase, with a total investment of 24.4 billion yuan, adding up to two phases of nearly 50 billion yuan. The second generation of Huaxing, will gradually do OLED in the future, including curved TV. Therefore, our mastery of technology and integration of the upstream industry chain are also extremely critical. We have mastered key technologies and resources.

Our strong share in the market, just as White Bureau also said, our share is 28, our own domestic brands, our market share, domestic brands reach 75% to 80%. This is also a recognition of consumers for the company, for the brand, and for us to catch up with the company.

Our major domestic brand companies, our global market share reached 20%, TCL in 2013, according to testing, the market share in the first three quarters entered the third place in the world. So I think there is one more thing about the brand road. It is very important that its market share actually shows the degree of consumer acceptance of a brand.

Not only at home, but also international capabilities. This 2014 CES show is the Las Vegas Electronics Show. The background of the official website of the organizer is the background of the TCL. In other words, we not only do ODM or OEM exports to the original, but also more is our own brand in the international, in Europe and America, Southeast Asia by the market, the degree of consumer acceptance.

Several of our major domestic companies here have won TOP50 awards for global consumer electronics. Several of our companies have also obtained TOP10, which is a reward for global rankings. I will no longer list them. We are not only in the Chinese domestic market, but also more important. The future of the internationalization of the international further to the road, so that our brand in China to consumers in the world to get more and better a kind of recognition.

Our color TV company should say that it has not been easy for us to come over for so many years. However, we still stick to today and achieved relatively impressive results. However, we still see that the challenges facing the challenges we face are still many. Faced with this, how do we take a strategic response. For example, just now I mentioned OLED, including curved TV, how can we better improve our technical capabilities.

We have continued to lead the market and rush ahead in these areas with our technology leadership. In terms of internal competition, we all know that in the past 2013, not only traditional TV companies were doing competition, but originally non-color TV companies also entered the industry. I think this is not just competition but more of a kind of co-opetition. How to deal with it actually means that we need to harden ourselves. We must speed up horizontal integration. This time, TCL and Iqiyi cooperated and sold more than 100,000 units in four months. Including cooperation between Skyworth and Ali, sales are also very good. These cross-border cooperation is actually a kind of resource reintegration to face consumers because now the whole environment and consumer spending habits have undergone deep-rooted changes. Think it is a disruptive change, and the future market is called display ubiquitous. Wherever you go, the smart phone in your hands, mobilizes any data you want, and you can calculate the needs of each of your needs through cloud computing. So, the whole market has already undergone great changes in consumer spending. How do we cope with the traditional color TV industry? This will require speeding up and we must accelerate our ability to respond to market changes.

In 2014, when we were doing our own internal budgeting or market forecasting, we also said that 2014 is definitely not a very easy year. However, the market capacity just said that the White Bureau also said that there are 400 million to 500 million CRTs in China, and those old generation CCFLs have also reached the time limit for elimination. There are more cross-border competitions in 2014 and many more stories will happen in 2014. However, as we face this transition in the power companies, in the face of this change, we must respond to the needs of the times. The key is to seize the needs of consumers. As a fully competitive industry, we must set an example, win the glory for our Chinese companies, and contribute to the development of our entire country.

Finally, I was very happy to come to Beijing to participate in the grand event. I once again thanked the Video Society and once again thanked Ovid. I wish you every success in 2014. I wish you a happy family and I wish you every success in your career. Thank you.