In 2017, the trend of the drone industry will continue to be a growth trend, but this year is also the most brutal phase-out period for drone manufacturers. Some unmanned manufacturers with no technology cores will face the danger of being eliminated by the market. The drones lifted the trend of development in the market again in 2017. Entering 2017, the drone industry seems to step on a steel wire rope. Even if it is the big brother of the consumer sector, it will not escape the slowdown in market saturation growth. For example, the billionth of airlines with smaller scales will suffer. "Large company disease", the implementation of large-scale layoffs, the momentum spread to the friendly business, zero-scale intellectual control also announced layoffs, it seems that when the industry reached a new freezing point, there are new additions such as small ants, GoPro, such as no one Machine manufacturers are still full of confidence in the drone industry. What kind of route will the drone industry take in 2017? The current economic environment In recent years, the International Consumer Electronics Show (CES) has become an international platform for the display of new technology products. Every year, there are many new products that lead the future of science and technology. The same applies to drones, as early as 2015. At the CES show in the year, Dajiang used the integrated drone of the Elven 3 to make the Dajiang brand popular all over the world. At last year’s CES 2016, Yihang’s 184 manned quadcopter became The focus of the world, drones became one of the hottest technology products of the year, with more than 100 exhibitors and drones everywhere. At this year's 2017 CES, we must choose the most dazzling technology products. I believe everyone will think of new products in automotive technology. Indeed, at this year’s CES, autopilot technology, new energy vehicles, and pure electric vehicles have become The focus at CES is not only Google, Apple, Uber, Microsoft, Nvidia and Other big technology companies have joined the automotive industry. Even traditional car manufacturers such as BMW, Mercedes-Benz, Honda, Toyota, and Volkswagen have joined the ranks of electric vehicles. The CES exhibition will turn CES 2017 into a half auto show. 
In comparison, at the CES this year, drone manufacturers first failed to see the same number of exhibitors as last year. Since last year, more than 100 companies have plummeted to more than 40, and Xiao Bian can't help asking: The manufacturers have fallen? In addition to this, the launch of new products is also a lot inferior. Not only did Djon continue the strategy of last year's "new color", but we are also looking forward to the challengers: Yihang, Yuneec, and Zero Intelligence have failed to introduce revolutionary new products. It is a bit disappointing. The new unmanned aerial vehicle also has the Erida drone, a triaxial unmanned aerial vehicle introduced by the sports camera brand small ants. This is a carbon fiber structure that can be folded on the arm and can last for up to 40 minutes. The test flight speed is up to about 118km/h, which is known as the world's fastest three-axis drone. At the same time, affected by emerging industries such as VR/AR, smart wear, and automotive technology, investors’ investment in drones has also weakened. Many drone manufacturers cannot rely on financing to maintain the development of their businesses. Companies must find a unique and good market to continue on drones along the way. Looking at the current market situation, according to the “China Aerial Drone Market Quarterly Tracking Report (Q3 2016)†of the latest IDC conference, DJI’s market share gradually decreased from 70% in 2014 to 68.5% in 2015 and The 51.99% in the third quarter of 2016 is in stark contrast to this: Zero-intelligence has achieved a market share of 24.30% in the third quarter of 2016. What is the coup for coping with the current economic environment? In the past 2016, drone manufacturers contend from the beginning of the year to the end of the year. The competition is so fierce. What can the drone manufacturers do? Recently, various rumors have been blowing on the Internet. Some of the confirmed rumors are still ambiguous. Let's take a look at these rumors. 1. Diversified returns - Dajiang's acquisition of Hasselblad? With the declining market share, Dajiang has also started a series of countermeasures. Since last year, it has not been restricted to the consumer market. It has gradually begun to enter the market for drones in the industry, including the launch of the Dajiang MG-1. MG-1S two integrated plant protection drones, but also for the existing models introduced modified adapter accessories, such as infrared thermal imaging PTZ camera, Z3 and Z30 optical zoom head camera. At the same time, it also set up a mechanism for teaching drones, Hui Fei, which includes aerial photography, industrial applications, and auxiliary information. According to Luminous Landscape news recently, Dajiang has already acquired Swiss camera manufacturer Hasselblad. Although this news has not been formally established, it is highly reliable. In the past 10 years, Hasselblad has been sold and sold several times to change its owner. Since it was recently acquired by a venture capital company in 2015, the principle of large-scale improvement of operations has finally returned to normal. The same year, November 5, 2015 The strategic investment in Hasselblad last year, Hasselblad finally launched their rejuvenation products such as H6D and X1D, but due to capital chain issues, leading to the hot Hasselblad X1D since its release in April 2016, has not been normal The supply was not shipped until December. It is undoubtedly the best time for Dajiang Hahasu to share shares when it is difficult. Similarly, Dajiang can not only use Hasselblad's technology on drones, but also allow Dajiang to have a presence in the industry chain outside drones. layout. 2. Is the big company sick? Weight loss - The layoffs are not the same as in Xinjiang. There are big differences in the volume of the three drone companies, such as Yihang Airlines, Zero Intelligence Control, and GoPro. However, they have adopted the same approach recently: "Reducing the structure, cutting down on workers." . It is a normal behavior for a startup company to expand its business and expand its personnel after obtaining financing. However, when the scale of expansion exceeds expectations, it will inevitably become a burden on the company. Many of the reasons that many start-up companies eventually went out of business were all because of this. The expansion was too rapid and reasonable planning was not done. Whether it was personnel expansion, productivity expansion, inventory expansion, etc. If the market cannot digest it in time, it is very It is also a good idea to easily walk through the company’s cancerous tumors and then move to death step by step. It is also a good practice to identify problems and resolve them early. 3, single product promotion - zero degree intelligence control Dobby In today's consumption of drones, DJI is not only technologically superior in the upstream industry, but also in the price is constantly suppressed, did not give the Friends of the development space, Like the Dajiang Elf 4 and Typhoon H, Yuneec, the former is more expensive than the latter in terms of price. The price advantage is self-evident. As a result, Yoneec Typhoon H’s sales figures are quite ugly. Therefore, dislocation competition can also solve this problem very well. Just like zero-degree intelligence control, this is one of the manufacturers that can compete with DJI in terms of technology accumulation. The current strategy in consumer-class drones is to focus only on key products. After the launch of the Dobby drone last year, the small self-portrait drone market was spotted, and only one product was kept in the consumer market. The advantages of a single product line is to be able to do the best in the product, promotion is more focused, quality control is more easy and direct, research and development is also more focused, since the zero-degree intellectual control Dobby has been hot after listing, recently also found Liu Yan As a spokesperson, from the Q3 market share in 2016, it is the most direct result to see that the market share of zero-degree intelligence control has increased to 24.3%, which is growing rapidly. What is the trend of aerial drones in 2017? 1. Small and compact folding drones are still the mainstream of consumer-grade fields. For consumers, portability is a very important purchasing factor. In 2017, PConline believes that this direction will continue and there will be more. Many mini-drone products will be born, or will launch new drones around the three key points of high-performance, mini-folding, long life, like last year's sales of zero-degree intelligence Dobby, the size has been small enough, but The battery life, which has left many consumers in the vantage point, is like the Dajiang Mavic Pro, which is a compact, long-selling unmanned aerial vehicle with a price that is much higher than that of entry-level users. 2. Intelligent technology changes lives, and the intelligentization of drones is also a major direction of development. Judging from the current level of intelligence, we have made it easier and more convenient for us to use UAVs, but it is still purely in the rising space. Many technologies are just an attempt and they are not perfect. Whether it is automatic obstacle avoidance, smart recognition, or somatosensory manipulation, there are certain blind spots that cannot be used. PConline has expectations for the future level of intelligence. 3. Applications When it comes to drone aerial photography, in the consumer market, after all, it is not just a product, and the demand cannot be as high as that of mobile phones and other electronic products. So, the market growth will be a bottleneck sooner or later, while in the field of industrial applications, intelligence The application of drones has become an inseparable tool. This is just a point. At this CES, in addition to playing “color changeâ€, DJI also launched an advanced version of the advanced version of DJI GS Pro. Using it on the iPad, we can obtain more excellent drone supporting control software. More industry application features. Summary After seeing the 2017 CES, PConline believes that the overall trend of the drone industry will still be a growth trend. Compared with the explosive growth in the previous two years, this year will be in the drone will be upgraded in three areas. : Small, smart, and industrial applications are also the most brutal phase-out period for drone manufacturers. Some unmanned manufacturers relying on cottages, OEMs, and non-technical cores will be the most dangerous.
In comparison, at the CES this year, drone manufacturers first failed to see the same number of exhibitors as last year. Since last year, more than 100 companies have plummeted to more than 40, and Xiao Bian can't help asking: The manufacturers have fallen? In addition to this, the launch of new products is also a lot inferior. Not only did Djon continue the strategy of last year's "new color", but we are also looking forward to the challengers: Yihang, Yuneec, and Zero Intelligence have failed to introduce revolutionary new products. It is a bit disappointing. The new unmanned aerial vehicle also has the Erida drone, a triaxial unmanned aerial vehicle introduced by the sports camera brand small ants. This is a carbon fiber structure that can be folded on the arm and can last for up to 40 minutes. The test flight speed is up to about 118km/h, which is known as the world's fastest three-axis drone. At the same time, affected by emerging industries such as VR/AR, smart wear, and automotive technology, investors’ investment in drones has also weakened. Many drone manufacturers cannot rely on financing to maintain the development of their businesses. Companies must find a unique and good market to continue on drones along the way. Looking at the current market situation, according to the “China Aerial Drone Market Quarterly Tracking Report (Q3 2016)†of the latest IDC conference, DJI’s market share gradually decreased from 70% in 2014 to 68.5% in 2015 and The 51.99% in the third quarter of 2016 is in stark contrast to this: Zero-intelligence has achieved a market share of 24.30% in the third quarter of 2016. What is the coup for coping with the current economic environment? In the past 2016, drone manufacturers contend from the beginning of the year to the end of the year. The competition is so fierce. What can the drone manufacturers do? Recently, various rumors have been blowing on the Internet. Some of the confirmed rumors are still ambiguous. Let's take a look at these rumors. 1. Diversified returns - Dajiang's acquisition of Hasselblad? With the declining market share, Dajiang has also started a series of countermeasures. Since last year, it has not been restricted to the consumer market. It has gradually begun to enter the market for drones in the industry, including the launch of the Dajiang MG-1. MG-1S two integrated plant protection drones, but also for the existing models introduced modified adapter accessories, such as infrared thermal imaging PTZ camera, Z3 and Z30 optical zoom head camera. At the same time, it also set up a mechanism for teaching drones, Hui Fei, which includes aerial photography, industrial applications, and auxiliary information. According to Luminous Landscape news recently, Dajiang has already acquired Swiss camera manufacturer Hasselblad. Although this news has not been formally established, it is highly reliable. In the past 10 years, Hasselblad has been sold and sold several times to change its owner. Since it was recently acquired by a venture capital company in 2015, the principle of large-scale improvement of operations has finally returned to normal. The same year, November 5, 2015 The strategic investment in Hasselblad last year, Hasselblad finally launched their rejuvenation products such as H6D and X1D, but due to capital chain issues, leading to the hot Hasselblad X1D since its release in April 2016, has not been normal The supply was not shipped until December. It is undoubtedly the best time for Dajiang Hahasu to share shares when it is difficult. Similarly, Dajiang can not only use Hasselblad's technology on drones, but also allow Dajiang to have a presence in the industry chain outside drones. layout. 2. Is the big company sick? Weight loss - The layoffs are not the same as in Xinjiang. There are big differences in the volume of the three drone companies, such as Yihang Airlines, Zero Intelligence Control, and GoPro. However, they have adopted the same approach recently: "Reducing the structure, cutting down on workers." . It is a normal behavior for a startup company to expand its business and expand its personnel after obtaining financing. However, when the scale of expansion exceeds expectations, it will inevitably become a burden on the company. Many of the reasons that many start-up companies eventually went out of business were all because of this. The expansion was too rapid and reasonable planning was not done. Whether it was personnel expansion, productivity expansion, inventory expansion, etc. If the market cannot digest it in time, it is very It is also a good idea to easily walk through the company’s cancerous tumors and then move to death step by step. It is also a good practice to identify problems and resolve them early. 3, single product promotion - zero degree intelligence control Dobby In today's consumption of drones, DJI is not only technologically superior in the upstream industry, but also in the price is constantly suppressed, did not give the Friends of the development space, Like the Dajiang Elf 4 and Typhoon H, Yuneec, the former is more expensive than the latter in terms of price. The price advantage is self-evident. As a result, Yoneec Typhoon H’s sales figures are quite ugly. Therefore, dislocation competition can also solve this problem very well. Just like zero-degree intelligence control, this is one of the manufacturers that can compete with DJI in terms of technology accumulation. The current strategy in consumer-class drones is to focus only on key products. After the launch of the Dobby drone last year, the small self-portrait drone market was spotted, and only one product was kept in the consumer market. The advantages of a single product line is to be able to do the best in the product, promotion is more focused, quality control is more easy and direct, research and development is also more focused, since the zero-degree intellectual control Dobby has been hot after listing, recently also found Liu Yan As a spokesperson, from the Q3 market share in 2016, it is the most direct result to see that the market share of zero-degree intelligence control has increased to 24.3%, which is growing rapidly. What is the trend of aerial drones in 2017? 1. Small and compact folding drones are still the mainstream of consumer-grade fields. For consumers, portability is a very important purchasing factor. In 2017, PConline believes that this direction will continue and there will be more. Many mini-drone products will be born, or will launch new drones around the three key points of high-performance, mini-folding, long life, like last year's sales of zero-degree intelligence Dobby, the size has been small enough, but The battery life, which has left many consumers in the vantage point, is like the Dajiang Mavic Pro, which is a compact, long-selling unmanned aerial vehicle with a price that is much higher than that of entry-level users. 2. Intelligent technology changes lives, and the intelligentization of drones is also a major direction of development. Judging from the current level of intelligence, we have made it easier and more convenient for us to use UAVs, but it is still purely in the rising space. Many technologies are just an attempt and they are not perfect. Whether it is automatic obstacle avoidance, smart recognition, or somatosensory manipulation, there are certain blind spots that cannot be used. PConline has expectations for the future level of intelligence. 3. Applications When it comes to drone aerial photography, in the consumer market, after all, it is not just a product, and the demand cannot be as high as that of mobile phones and other electronic products. So, the market growth will be a bottleneck sooner or later, while in the field of industrial applications, intelligence The application of drones has become an inseparable tool. This is just a point. At this CES, in addition to playing “color changeâ€, DJI also launched an advanced version of the advanced version of DJI GS Pro. Using it on the iPad, we can obtain more excellent drone supporting control software. More industry application features. Summary After seeing the 2017 CES, PConline believes that the overall trend of the drone industry will still be a growth trend. Compared with the explosive growth in the previous two years, this year will be in the drone will be upgraded in three areas. : Small, smart, and industrial applications are also the most brutal phase-out period for drone manufacturers. Some unmanned manufacturers relying on cottages, OEMs, and non-technical cores will be the most dangerous.
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