Since the sharing of bicycles has been hot in 2016, more shared bicycle platforms have sprung up and have joined this shared bike war. People from all walks of life are very concerned about sharing bicycles, and the competition for sharing bicycles can be said to be almost more violent than any industry.
Among them, ofo small yellow car due to mechanical lock loopholes, not only easy to be hidden and damaged, but also makes a lot of people bypass the APP to unlock the ride, and even users forget to lock the door and cause people to steal the ride. Some netizens used to ridicule online: riding ofo never spends money.
On the 22nd, the 21st Century Business Herald broke the news that industry insiders revealed that the operation and maintenance cost of OFO is almost a dozen times that of other bicycles. Although the cost of vehicles is low, with the increasing amount of vehicles, management is also facing a loss of control. "Zhu Xiaohu said that sharing a bicycle will end in 6 months. This is impossible. Ofo is difficult to form a closed loop, and most of the orders do not receive money. In addition, it also lacks precipitation of data and funds, which is a defect of the innate model. â€
The report of the 21st Century Economic News sat down with the netizen's ridicule: It seems that riding theo does not mean spending money. It is understood that, in addition to the use of mechanical lock loophole free ofo riding, increase the intensity of ofo, in order to attract users also launched free riding activities many times, free riding is to increase the number of orders received by ofo increase.
In addition, in April this year, ofo launched a red car event that attracted many users and Wool Party to use the mechanical lock hole ofo to red envelope wool, ofo because of serious losses of red car.
In the early stages of the competition for the market, acquiring users through low prices is an important means of differentiated competition between ofo and Mob. However, due to the high damage rate, OFO's small yellow vehicle has not only been criticized by users but also increased the company's operating and maintenance costs. Even the founders are concerned about the high damage rate. According to the report of the shared bicycle data previously released by the Penguin Think Tank, the damage rate ofofo Xiao Huang car is as high as 39%.
Sina Technology reported on the 20th, ofo will be the original 99 yuan deposit transferred to 199 yuan, said it is the need to establish a new credit system. The ofo’s official sources revealed that “the current situation in which bicycles have been damaged is more prominent, and the increase in deposits is to strengthen the binding of users.†It seems that ofo seems to realize that the mode of blindly investing in money is no longer destructive. The method of forcing the bombing of the market at low cost and quantity needs to be changed, and ofo's model faces an upgrade and transformation.
Wang Fuzhong, a professor at the Central University of Finance and Economics, believes that sharing bikes does not profit from bicycle rides, but instead relies on deposit investment profits, which has become a consensus in the shared economy. In the competitive situation, ofo actively increased the deposit, actively transformed and changed, and it was also an adjustment after the order's profit was hopeless. (Source: Legal and Social)
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