Millet music as mutual tearing X smoke diffuse
Just in the past, in June, a “battleroom battle†filled the smoke. Xiaomi and LeTV quarreled about Internet TV and caused everyone to watch. Just two years ago, Xiaomi and Leshi were almost entirely two-dimensional companies with different models. Xiaomi was a mobile phone manufacturer who had made systems and applications. LeTV was a video site. No problem, but with LeTV Super TV rate advanced military television hardware, the contradiction between the two gradually intensified.
TV is undoubtedly one of the core businesses of Xiaomi to build its ecosystem. However, the previous sprint in the mobile phone business made Xiaomi undisturbed and devoted more resources to the mobile phone business, delaying the time for building an Internet TV brand.
But for the moment, Xiaomi is far ahead of LeTV in handset shipments, and LeTV is better than Xiaomi in TV business. If LeTV wants to make a breakthrough in the mobile phone business, it must seize market share and user groups for Xiaomi, and Xiaomi must not only defend the mobile phone business, but also need to shake off LeTV's base camp through the TV service.
Video TV site caused by LeTV to make Internet TV
As mentioned above, in terms of Internet TV, LeTV is a classic case of successful transformation due to Xiaomi. This is a successful case that has caused Zhongshe screen websites to imitate and turn to the living room entertainment battle.
On July 8th, the storm teamed up with Haier’s logistics platforms, Rishun, Aofei Animation, and Sannuo Digital to establish a joint venture to jointly create Internet TV Storm TV. The news of cooperation has surprised many people in the industry. Millet and LeTV may not just be accidents. The two companies are facing fierce battles and suddenly storm the storm TV. Will the stage of the three countries fight for hegemony?
However, the situation of fighting for hegemony in the three countries has not yet begun. PPTV released three smart TVs on July 28. With Suning's one billion bet, PPTV sales this year are expected to reach 1 million units. There will be a larger layout in terms of content in order to increase user stickiness in the fierce competition of video sites. Suning is expected to become the first domestic Internet retail company to open up a closed loop of "hardware + content + service + e-commerce".
Also in recent days, a promotional poster from Youku Guanwei once again brightened the eyes of users, Youku is brewing their first product into the smart TV industry - Youku Smart TV. It is understood that Youku Potato will hold the largest annual event of the Group in Beijing on August 6th. Youku Smart TV will be officially released.
The total number of connected TVs will double in 2013 compared to 2013
The development of Internet TV is indeed not to be underestimated. Cisco recently released prediction data related to OTT TV, smart TV, Internet TV, and broadband networks.
Forecast data said that by 2018, connected TVs, including flat-panel TVs, set-top boxes, digital media adapters, Blu-ray disc players and game consoles will double to 2.6 billion.
In addition, Internet video traffic on TV increased by 35% in 2013. This figure will continue to grow rapidly and will quadruple by 2018. By 2018, Internet video traffic on television accounted for Personal Internet video traffic will increase from 2013 of 11% to 14%.
From the perspective of these data and forecasting data, Internet TV will also be the main direction for the development of the TV industry in the next few years, and will be getting better and better under the Internet environment.
Written at the end: The development of Internet TV has not only been as simple as the previous millet music, but also later PPTV, Storm TV, Youku TV, etc., as well as news that Ali will also join the entertainment competition in this living room. In the struggles of many companies, there will always be leaders and dropouts. Only relying on the company's own spirit of innovation will make it possible to go further.
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