At 1 o'clock in Beijing on September 13, Apple's fall 2017 conference was held at the Steve Jobs Theater. This time, in addition to the iPhone and Apple Watch, Apple’s new generation TV box, Apple TV 4K, became the focus of the audience. . [What are the selling points? 】 As a brand new TV box, Apple TV 4K has two selling points: 1.Hardware performance: Apple TV 4K uses A10X processor, which is divided into 32GB and 64GB versions. This configuration almost hangs all the Android camp boxes. Cooke said at the conference: "CPU processing speed is before At twice the speed of GPU processing is 4 times the previous one. 2. System and Content Advantages: The system does not need to be edited by Xiao Bian. Compared with the TV OS with the same origin of iOS, the Android TV box is smoother than the Android TV box, and there is no worry about using more cards. Instead, in terms of content, Apple is new to Apple TV 4K. Increased live sports are worth noting. Live sports is Apple TV 4K new sports content playback function, and Apple reached a deep cooperation of major sports events and broadcasters jointly provide content, but also supports the interface to display scores and other new features, like watching sports events, the broad masses will become The direct beneficiary of this new feature. [Though things are good, but really not suitable for us] The first is the price. Both Apple TV 4Ks are priced at more than $100, corresponding to RMB 1150 (32GB) and 1300 (64GB) respectively. To be honest, this price has exceeded the domestic common box too much, and it is contrary to the concept of most people buying a TV box: to buy a box is to figure it cheap and free to watch videos. The second is content. The TV OS system has determined that the domestic video that Apple TV 4K can receive is extremely limited. Even if it is to watch foreign content, it needs to “use some unconventional methodsâ€. This not only raises the threshold for Apple TV 4K usage, but also it again Violation of the original intention of the majority of box users: I just want to chase a simple play, where so much trouble? The above two points are enough to make the vast majority of domestic users lose interest in Apple TV 4K, and Apple is clearly aware of this, in the eight countries that Apple TV 4K debuted (U.S., Germany, Canada, Australia, etc.) Self-awareness avoided China. [Write in the last] Xiao Bian said the truth, domestic users to buy a TV box is cheap and easy to map, only need one or two commonly used live, on-demand software, 200 yuan TV box enough to meet the needs of most home users, so really, even if Apple TV 4K is also one of the starting areas in China. I am afraid it will be difficult to sell it. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.