Water purification companies boost product penetration

It is understood that 2012 is the first year of domestic water purifier products in the real sense, and in 2013, with the centralized debut of domestic and international net faucet companies at the China Household Appliances Expo, the popularity of water purifier products will be boosted.

Angel, Kaieng, and Aiport have participated in the China Household Appliances Expo held in Shanghai New International Exhibition Center in March 2012 (hereinafter referred to as “Shanghai Home Appliances Expo”. The official website has achieved good results in product promotion and consumer awareness. Afterwards, they decided to continue to participate in the 2013 exhibition. The three companies also revealed to reporters that the booth area that has been booked in advance has exceeded 100 square meters.

A related person in charge of the Shanghai Household Appliances Show confirmed to the reporter the exhibiting information of the above-mentioned enterprises and further disclosed to the reporter the new trends of the exhibitors of the water purification enterprises. He said that in addition to the aforementioned companies, foreign giants such as AO Smith and Honeywell , and Ennis has also determined to bring its water purification products to the show next year. “At present, we have established good exchanges with other excellent water purification companies at home and abroad. The follow-up communication is expected to further determine more enterprises to participate in the exhibition next year,” said the person in charge.

As consumers increasingly pay attention to drinking water safety and health, demand for water purification products has been increasing in domestic demand in recent years, but consumer awareness of water purification products is limited. Shanghai Consumer Electronics Show hopes to use its consumer-oriented positioning as a consumer. Provide a platform for cognitive products. Therefore, at the exhibition held in March 2013, the organizers provided sufficient resources for the needs of various areas such as the area of ​​water purification companies' booths and the format of Chen Zhan, and integrated a special water appliance company exhibition area for water-supply enterprises and consumers. Face to face opportunities for communication.

Why domestic and international water purification enterprises have high enthusiasm for the exhibition of Shanghai Home Appliances? Cao Gang, chief executive of Angel, said that he wants to use the exhibition next year to get to know more channels to expand Angel's channel system. General Manager Zhang Bo of the Knicks said that the Shanghai Household Appliances Expo has made great propaganda on corporate brands. Knicks wants to use the exhibition platform to increase brand recognition, and also wants to use the exhibition to get to know more professional audiences in the field of home appliance channels. .

In fact, in addition to increasing consumer awareness of corporate brands and products through the platform, companies are also optimistic about the expo platform and the status quo of the domestic water purification market.

According to the “2012 Water Purification Industry Consumption Development Trend Report” released by Beijing Zhongqi Communication Company, the current penetration rate of water purifier products in the United States and Japan exceeds 75%, and the penetration rate in Korea is as high as 90%, while the Chinese water purifier products The penetration rate is less than 3%.

However, the water purification equipment has the advantages of convenient use, affordable price, ready-to-use, fresh water, and no secondary pollution. It is popular among consumers and is the most widely used and most promising treatment method for deep purification of drinking water. . According to statistics, the per capita income of urban residents in China was 19,109 yuan in 2010, and there are already sufficient conditions for paying for healthy drinking water. In addition, public awareness and awareness are on the rise.

The data shows that the current market share of deep purification of drinking water, bottled water accounts for about 75 to 80%, water purifiers account for about 20 to 25%, direct drinking water pipe accounted for about 0.2%. According to industry analysts, after 10 to 20 years, it will become: the market share of deep purification of drinking water, water purifiers account for about 75 to 80%, bottled water accounts for about 20 to 25%, and piped drinking water accounts for about 0.3%.

Such a large consumer prospect in the domestic market is undoubtedly a rush for water purification companies. Companies need to make efforts and efforts in product innovation, technology upgrades, and expansion of wider channels in order to obtain a broader market space.