Why is Oculus, worth 2 billion U.S. dollars, losing VR battles?

To say why VR concepts are so hot today, thanks to Oculus. In 2012, Oculus landed on the Kickstarter crowdfunding website and raised $2.5 million. By 2014, Facebook announced the acquisition of Oculus for $2 billion. At this time, people suddenly realized: Oh! The original VR can be so valuable!

When Little Zhao Hao took over $2 billion to acquire Oculus, it was still the industry's leading virtual reality company, but now Oculus is facing serious challenges. It is no exaggeration to say that Oculus is losing this VR war!

Xiaozha said that virtual reality is the future!

At present, the Big Three of the consumer market VR wars are: Oculus Rift, HTC Vive, and Sony PlayStation VR. In addition to the PlayStation VR's just-initiated booking, the Oculus Rift CV1 and HTC Vive are available for purchase.

According to the latest survey data from Steam, the PC online gaming platform, HTC Vive users can account for 0.15% of the users of the Steam platform, while the other Oculus Rift has a user share of only 0.06%. Despite Oculus Rift's longer development time and lower entry price, it did not win more users than expected. Why is this?

Slow delivery, game experience is not complete

A big reason may be that the Oculus Rift CV1 experience is not as complete as the HTC Vive. The Oculus Rift is priced at US$599 (about 4,000 yuan) and is equipped with an Xbox One game controller. The operation method is still the traditional gameplay. The price of the HTC Vive is as high as 799 US dollars (BNM price is 6888 yuan). , which contains two motion controllers, allowing users to move around in a small area in the virtual world, which can bring a good immersive experience.

The Oculus Rift CV1 currently on sale is only equipped with the handle of the XBOX One

Although Oculus also developed a somatosensory controller called Oculus Touch, but it will need to wait until the fourth quarter of this year to buy, then HTC Vive, PlayStation VR are already on the market, how many people left expectations of Oculus?

Oculus Touch grip is not yet available, and the gaming experience is not as good as HTC Vive

Dragged down by the delivery speed, despite the fact that Oculus Rift went public early and had a large number of loyal fans, its production could not keep pace. After the early booking, you usually have to wait for a delivery speed of months or even months, exhausting your patience. Many people have chosen to ship HTC Vive faster. From the fact that PlayStation VR has been sold out soon after booking is turned on, players are still unrelenting about VR. If they cannot supply it in time, then users will choose other things. Similar products.

PlayStation VR has opened an appointment and the price is cheaper

Betraying the player is a fatal blow

Compared with console gamers, PC game players are accustomed to get the best gaming experience and are not willing to be bound by the platform. In general, PC game players pay more attention to freedom, they do not want to be like playing games consoles, because the platform Limit and cannot enjoy the game. Earlier, Oculus announced that it would launch its own game store. At that time, some people had questioned whether the company intends to bundle virtual devices and games. Lucy Palmer, the founder of Oculus, then said "nothing." Luckey Palmer explained:

Consumers are free to purchase the games we have developed, and we don’t mind what consumers are running on these devices. As I said earlier, our goal is definitely not to lock consumers in our hardware devices to make money.

Oculus founder Luckey Palmer

Although this sounds true, it does not work. Just two months ago, the Oculus app store was updated with new DRM hardware detection technology. Once it was discovered that the Oculus Rift device was not connected, the game would not work. This is contrary to the promise of Luckey Palmer before!

Given that Oculus VR is now a Facebook subsidiary and its strategic decision may be influenced by Facebook, the existence of DRM is an unavoidable fact. It should be noted that DRM hardware detection is a major cause of PC games, and it violates the spirit of PC gamers aspire to "freedom" and "openness", which also has a great influence on the game experience.

After Oculus launched DRM, it was only cracked by an angry player for one day. The anti-piracy measures did not play its role and angered the players. In fact, with the development of the game industry, hardware has long been a decisive factor in deciding players to stay. Players value more important services provided by the platform.

Oculus apparently also realized this problem, intentionally revisited the old game player, and decided to withdraw the DRM test, but all this is the result of the players protesting for a full month. Although Oculus VR has now withdrawn DRM testing, it is a violation of promises that gamers will not easily forget. To know that trust is like a blank sheet, once it is wrinkled, it can no longer be smoothed out.

Fortunately, Oculus's numerous cattle, technical superiority in the industry, before the VR market has not fully matured, Oculus has the opportunity to remedy the situation, whether the high-low opening Oculus Rift can regain a city?

This article from the Tencent News client from the media, does not represent the views and positions of Tencent News

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