The industry believes that 2009 is a year of rapid development of Zhengzhou lighting industry, but also a year of accelerated differentiation and promotion of industry brands. After the baptism of the economic crisis, excellent lighting brands surfaced, "2009 Central Plains Home General Rating List" combed the lighting market, on the development of excellent brands.
Zhongyuan Lighting has turned from selling lamps to selling brands.
“Breaking out†with diverse marketing
Every Saturday and Sunday, the Zhengzhou Road building materials store is concentrated in the area of ​​people flow, traffic is busy, all kinds of promotional advertising flying all over the sky. Looking back on 2009, Zhengzhou lighting industry is extremely competitive. According to the statistics of relevant enterprises, 2009 is an unpredictable year for the Chinese lighting market. There is almost no law to follow. In the traditional sense, the off-season peaks are almost completely subverted, and “the peak season is not prosperous and the off-season is not weakâ€. It seems to be an iron law. How to get out of the mystery? "By analyzing the marketing magic and promotion methods of domestic well-known commercial chain enterprises, Gorgeous Lighting has stepped out of its own marketing and promotion road: gathering activities in the market through activities, driving product sales, enhancing corporate brand image, etc., using anniversary celebrations, celebrations Special national festivals, etc., without any chance of face-to-face with customers, finally made the popularity, reputation and loyalty of gorgeous lighting in the eyes of consumers." Lian Zhigang, chairman of the gorgeous lighting company, said At the same time, the company is supported by culture, through extensive interaction with customers, always listening to the voices of customers, and infiltrating the essence of brand enterprises into the whole process of commercial operation.
With the platform of the "Dahe Daily" Zhongyuan newspaper carrier, gorgeous lighting has frequently entered thousands of households in the Central Plains, and the brand influence and popularity of the company have been unprecedentedly improved. Only during the May Day holiday, through the reopening of the opening of the living hall, the gorgeous lighting ushered in the performance of nearly 2,000 visitors per day. As consumers pay attention to the advent of the low-carbon era, they once again take social responsibility as their starting point and plan environmental protection and energy-saving public welfare activities. "Consumer's awareness of energy conservation and environmental protection is increasing and quickly turning into practical action. Therefore, we have given energy-saving lamps to the public for many activities in the early stage, and cultivated everyone's environmental awareness." Sun Yunhe, planning manager.
Home lighting accessories need expert lighting design is the key factor in creating the architectural environment space, the magical effect of light and shadow lighting on the object, and the impact on the color, material texture, texture and overall atmosphere, making people more Focus on the scientific design of modern lighting and the scientific combination of lighting effects. The lighting consumer market is uneven, the brand camp is chaotic, especially in the middle and high-end decorative lighting consumer market such as crystal lamps. The price and quality gap are large, and consumers urgently need the brand to give guidance. Where to buy? What kind of product quality is the most assured? In the overall home decoration style, how to match the most suitable? Energy-saving lamps, ceiling lamps, crystal lamps, spotlights, how to choose the ratio, in order to make the entire home decoration lighting cost-effective?
Lian Zhigang believes that creating high-quality corporate brands is a top priority for most lighting companies in China. In the pan-home industry where traditional channel competition and terminal competition have been heated up, how can we break through the bottleneck of development as a lighting company? Through research on the market, it is said that for the responsible enterprises and satisfying the ever-changing customer consumption behavior, the gorgeous lighting industry advocates the concept of “home lighting accessory expert†in the industry, and is committed to providing consumers with distinctive human characteristics and more personality. Features a full range of home lighting products and one-stop service.
According to industry insiders, the one-stop concept also eliminates the separation of lighting and lighting products, bringing consumers a more intimate and convenient experience. It not only meets the lighting needs of customers, but also gives full play to the decorative functions of lamps in household products, and can add icing on the cake. The market proves that the gorgeous lighting around the three aspects of fully satisfying customer needs, keeping up with market trends and increasing brand building, took the lead in breaking through and achieved great performance. Nowadays, the gorgeous lighting has been used as the preferred brand for the Central Plains people to buy lamps, which has enhanced the influence and popularity of the Central Plains lighting industry in the domestic counterparts.
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