ã€Global Network Technology Report】 On March 23rd, the Basel International Watch & Jewellery Show, one of the world's largest watch and jewelry fairs, officially kicked off. This exhibition is known as the vane of the luxury goods market. The Basel International Watch and Jewellery Exhibition ushered in a special exhibitor - China luxury mobile phone brand 8848 titanium phone.
The 8848 Titanium mobile phone once again teamed up with Swiss legend watchmaker Kari Voutilainen to design two Basel Commemorative models specifically for the mobile phone. It was named “The first time that Athena condenses the jewellery luxury and watch craftsmanship into mobile phones. The combination of people's eyes shines brightly. The Chinese professional billiards fancy nine-ball player and Pan Xiaoting, who has a reputation of nine goals, became the first Athena user.
It is reported that Kari Voutilainen is one of the world's most famous independent watchmakers. He once created the world's first decimal minute repeater. As early as 2006, he became a full member of the world's top independent watchmakers’ association (AHCI). His creations have won numerous top prizes in the world, including the “Geneva Grand Prix Award†(GPHG) which has won the reputation of "Oscar Award" in the watch industry four times. Kari always insists that each part of each watch is made by hand. The Basel Commemorative phone resembles the mobile phone back of the dial. It was designed by Voutilainen and handmade in the Swiss watchmaking workshop. The same material and process standards as the luxury watches.
The Basel Commemorative Cell Phone launched this time is divided into male and female genders based on user gender. They are named male Poseidon and female Athena respectively. The design inspiration stems from Kari Voutilainen's unique understanding of ancient Greek culture, the fusion of modern art and luxury watches, combined with superb craftsmanship of independent watchmaking, making the Basel Commemorate model phone full of spirituality, without losing the cultural charm.
Men's "Poseidon" with the back of the "sea blue" crocodile skin as the overall visual element, through the unique texture of crocodile skin, shape the waves of the sea and magnificent, the dial is inlaid with 225 white diamonds, processed through high jewelry Process cutting and grinding.
The female model “Athena†is adorned with 225 rubies via Swiss traditional handwork in the back, with flame red crocodile skin and titanium gold-plated champagne gold frame.
It is reported that in fact, this is not the 8848 Titanium mobile phone first introduced jewelry diamond models, previously, 8848 mobile phone cross-border international high-end jewelry brand TTF, specially designed for the Paris-China Cultural Exchange Exhibition "Gaiji" Rooster Year of the Year mobile phone, for the first time Incorporating jewelry designs, mobile phone backs are personally created by the chief designer of TTF, inlaid with a large number of expensive diamonds to perform design performance, and achieved a perfect fusion of jewelry luxury, craftsmanship, temperament and technology, and they were praised by the foreign media as “Chinese Vertuâ€.
According to the observation of the Global Network Technology reporter, the emergence of an “alternative†product such as the 8848 mobile phone at the watch and jewelry exhibition has a lot to do with the fierce competition in the international mobile phone market in recent years. In the decline of the traditional giants, new mobile phone manufacturers are challenged. Under the constant circumstances, 8848's unique design concept has integrated the cross-border integration of technology products and luxury products to some extent to fill the gaps in top-level market demand and cut the demand for high-end users. At the same time, it is also in line with the spirit of the show. The Basel International Watch & Jewellery Show is no longer a traditional event for watches and jewellery, but has already taken the lead in transitioning to an exhibition that positively reflects changes in the global market. As Ms. Sylvie Ritter, Managing Director of Basel International Watch & Jewellery, put it, “The essence of the show is to reflect the market and to meet the expectations of various market players (whether it is exhibitors, buyers or the media) in order to keep up with the times. spirit."
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