"The EU canceled the anti-dumping duty on energy-saving lamps. On the afternoon of the previous day, after receiving the notice from the European Commission, Jia Qiang, chairman of Xiamen Donglin Electronics Co., Ltd., told the reporter the good news in the first time. On the phone, his The sound is hard to hide.
This only three-word notification means that the EU energy-saving lamp market threshold has been completely liberalized, and the shadow that has hovered in nearly 100 Xiamen energy-saving lamps enterprises for six years has suddenly disappeared. Xiamen is an important energy-saving lamp production and export base in China. Industry insiders predict that the export of Xiamen energy-saving lamps to the EU will soon appear “blowoutâ€.
6 years ago, the EU held high anti-dumping sticks
Since 2001, the EU has held high anti-dumping sticks and imposed heavy taxes on Chinese energy-saving lamps companies. Affected by this, Xiamen’s energy-saving lamp enterprises were once in trouble, and 66% of the high anti-dumping tax rate made many companies discouraged and reluctant to give up the EU’s mocking cake. “The EU was once our main overseas market, and imposed anti-dumping duties. After that, the number of energy-saving lamps we exported to the EU has decreased by more than 70%,†said Jia Qiang. The relevant person in charge of Xiamen Tongshida Co., Ltd. also told reporters that in the past few years, in the global market layout of Topstar, The EU market share is only 8%.
In the five years since then, the Xiamen enterprise represented by Donglin Electronics has responded actively. Among them, the Xiamen Municipal Government's sense of extroversion and service has played an important role in guiding enterprises to boldly go out. In order to encourage enterprises to actively participate in international market competition, the Xiamen Municipal Government has also established an anti-dumping damage investigation fund to support the investigation fees and litigation fees of enterprises in the anti-dumping investigation process.
"Blocking" incandescent lamps into a turning point
Anyone familiar with the anti-dumping "rules of the game" knows that anti-dumping is a "sunset review" for five years, and "sunset review" will determine whether anti-dumping will continue to be effective, extend and raise tax rates, or terminate. Actively participating in anti-dumping "sunset review" is an important means for enterprises and products to return to foreign markets.
After more than a year of research, the European Commission decided to terminate the anti-dumping duty on energy-saving lamps, which is the result of continuous efforts by domestic energy-saving lamps companies and industry associations.
The reporter learned that the direct factor that prompted the European Commission to "make a decision" was a new EU regulation. The EU has paid more and more attention to energy conservation and environmental protection issues, and implemented energy conservation plans. The Brussels EU Spring Summit, which closed recently, has passed an agreement: “blocking†incandescent lamps, completely ending the “incandescent eraâ€, promoting the use of energy-saving light bulbs, and encouraging the sale of energy-saving lamps. According to estimates by the European Commission, if all households in the EU change incandescent lamps into energy-saving lamps, they can reduce household lighting by 60%.
Xiamen enterprises are rushing to make a move
“We have been preparing, just waiting for the EU market to let go.†The relevant person in charge of Topstar said that the technology, design, production equipment and suppliers of Topstar are being implemented according to the new EU directives, more than three points. The second production capacity can be produced by the new EU standards. “After the EU market is liberalized, the global layout of Topstar will change and the EU market will increase to around 30%â€.
When interviewed by reporters, other energy-saving lamps companies also indicated that they would adjust their strategic layout in a timely manner and make plans to increase production. According to industry insiders, the annual export volume of Xiamen energy-saving lamps accounts for about 20% of the country. It is an important energy-saving lamp production and export base in China. The EU's cancellation of anti-dumping duties will bring a new opportunity for Xiamen energy-saving lamps enterprises to promote the entire industry. development of.
Winning with the brand does not hit the "price war"
"After the shackles of anti-dumping duties have been lifted, it is foreseeable that Xiamen energy-saving lamps enterprises will export a large number of products to the EU. In this process, we should pay more attention to strengthening export self-discipline." Yesterday, when interviewed by reporters, the Xiamen Anti-Dumping Consultation Service Center enterprise.
He Yong said that after experiencing the EU's anti-dumping tempering, companies should reflect on some of their own problems, such as why they are being sued for anti-dumping? He said that in the future export, we must win with brand and quality, and do not fight "price war". "Otherwise, we just took the EU market and caused confusion. Low-price competition may lead to Anti-dumping".
The relevant person in charge of Tongshida also expressed the same point of view. The person in charge said that the company does not apply low-priced sales, so that foreigners can grasp the "handle". In addition, he also said that enterprises must do a good job in global market layout, in line with international standards. Market requirements, comply with international rules, and operate their own companies in accordance with international norms. Practicing internal strength, improving the quality of its products, and doing good business transactions, including financial integrity, etc. "In the EU anti-dumping, the reason we lost the case is the state-owned shares, because, for enterprises, changing the capital structure is also very An important point."
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