——Interview with Mr. Zhu Zhihua, the general agent of Sichuan
Recently, the first Aussie Lighting and Sichuan Sophie Group Dealer Conference was held in Chengdu. The reporter in Chengdu gave an exclusive interview with Mr. Zhu Zhihua, the general agent of Aoxi Lighting in Sichuan.
Seize the opportunity to go all out to be the general agent
The first impression of the reporter, Mr. Zhu Zhihua is a gentle and confident modern scholar. However, after contact, the reporter found that he has the savvy and keenness of the businessman. Zhu Zhihua told reporters that since the second half of 2003, the Sophie Group has participated in the marketing planning of the Auxo brand. In 2004, he officially accepted the agent of the Australian lighting products. He has gone through a long but very smooth brand agency.
“At that time, the company gave me an opportunity when there was neither strength nor foundation.†Zhu Zhihua said that the company was not as big or small as it was at the time, but it was the brand of the Australian lighting. The love has made me win the general agent in Sichuan, and I have been working hard to do the Auxo brand.
Asked about the advantages of the Auxo brand, Mr. Zhu Zhihua mainly explained three points to the reporter: (1) high cost performance; (2) good quality and high quality; (3) the Australian brand is deeply rooted in the hearts of people - Guangzhou famous brand, national inspection-free Products, China's energy-saving certification products, China's environmental certification products. Backed by these three advantages, the Australian products have won praises from customers in Sichuan.
Integrity is the principle to make the brand deep into the hearts of the people
After Zhu Zhihua's efforts in the past four years, now the Australian products have achieved great success in the Sichuan region, and the brand image is more deeply rooted in the hearts of the people. Tianfu has tasted the development of image projects such as Chengdu's large hospitals and real estates (Yuanda, Zhongke), which not only promoted the products of the Australians to various fields, but also enabled the Sichuanese to have a deeper understanding of the Australian lighting products.
In the brand's marketing strategy, Zhu Zhihua has always believed that the principle of honesty should be based on the principle of “worry-free choice, original glory†and the idea that “the customer's problem is my problemâ€, and the tacit understanding, trust and independence are closely related. The connection, survive by quality, give full play to the brand advantage, and win the city's communication with dealers under such a strategy. Mr. Zhu Zhihua said that he still has to follow the principle of honesty and choose a dealer with ideas and hard work. At the same time, we also hope that the majority of dealers with the purpose of integrity, service, to meet the needs of our customers.
Integrated market is ready to go
Mr. Zhu Zhihua is full of hope for the future development of the Auxo brand. He said that the primary task at present is to continue to integrate the city. “Inland urban development is different from the development of coastal cities. The traditional concept is relatively heavy. It must be repeated for some distributors with traditional ideas. Training, change its development model, business concept." Zhu Zhihua said that to allow our customers to be convinced of brand products, only the brand's unified thinking, unified image advantage to maximize the effect. Zhu Zhihua also expects product sales to rise linearly as the market is planned to be consolidated. Speaking of this, he also told reporters about an example of a very large Australian dealer. Before the dealer integrated the market, due to the unclear business philosophy, the traditional concept was too strong, resulting in unsatisfactory sales performance, which has been at a low point. After cooperating with Mr. Zhu Zhihua, through the insight into the market, changing the original business model, establishing the franchise store of the Auxo brand, expanding the channel and exerting the brand advantage, and taking the concept of “customer serviceâ€, the benefits doubled.
"Now we can no longer continue the traditional development model. In the increasingly fierce market competition, we should change the development model and respond quickly to the market changes that have taken place." Zhu Zhihua is full of confidence in his market consolidation strategy.
Brand flagship store is about to go into operation
At present, local dealers (Guangan, Ziyang, Zigong, etc.) have seen the successful operation of Ox in Chengdu, and they have also sought to represent Australian products. Zhu Zhihua told reporters that he plans to build a flagship store based on the concepts of branding, visualization, specialization, scale, and differentiation in the second half of the year, and inject sales, management, training, and services into the operation of flagship stores. With the specific analysis of specific issues, strengthen the construction of flagship stores and enhance value-added benefits.
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