Apple AirPods is sold and sold to foreigners when the price of scalpers is priced at $2,000! After a long wait, Apple finally officially launched the AirPods wireless headset, the Bank of China is priced at 1,288 yuan. In just over two hours, the iPhone 7 must have been snapped up. Currently, most of the world's global needs take about 4 weeks to ship.
To say that Apple AirPods wireless headphones is undoubtedly the most tangled accessories, as one of the solutions after the iPhone 7 canceled the headphone jack, its expectations were once high. However, delays and delays, everyone is also very tired. This fact, Apple can not be vigilant in the future. So why has it been so long since it was released from the release to the sale? Let's analyze it for everyone.
The helplessness of AirPods
At the launch of the new iPhone in September this year, Apple officially launched the AirPods wireless headset. However, it does not consider AirPods as an alternative to EarPods, but as a wireless option of $1,288. Considering its pure wireless design, W1 chip, Siri integration, people are still looking forward to AirPods, Apple itself said that the demand for new headphones is very large.
However, three months have passed, and AirPods was released from the earliest end of October and has only been officially launched until now. During this time, the fruit powders are really waiting.
Why is AirPods "jumping"? The parties concerned about it are also divided. Apple's own statement is "We need a little more time before AirPods is ready to face consumers." The Wall Street Journal broke the news a few days ago, saying that Apple needs to solve the problem of audio signal synchronization on the earbuds of AirPods. Soon, the famous Apple blogger John? John Gruber refuted this claim, saying that these problems have long been resolved, and the problems encountered by AirPods are ultimately difficult to mass produce.
AirPods debut too early?
The current state of AirPods always makes people think of Windows Phone. This almost disappearing platform is often rewarded with a new flagship release, but too late shipping time and low supply have consumed everyone's enthusiasm, no expectation when the peak value is reached. Big sale.
Even if everything really works as expected, AirPods will be available for sale at the end of October, and it is still too early to choose to appear at the September conference. What's more, Apple should also realize the difficulty of mass production of this wireless headset.
As for Apple's consideration, it is likely to be for the iPhone 7. Even if Apple is very calmly emphasizing its "courage", the iPhone 7 cancels the conflict caused by the headphone jack may still make it difficult to parry. In order to appease the dissatisfaction of users, indicating that they are not unprepared, Apple chose to let AirPods and iPhone 7 debut, instead of staying in the next month's press conference.
The BeatsX wireless headset is still listed as "Autumn listing" in the US official website. As a wireless headset released with AirPods, BeatsX is considered a good replacement for AirPods. The BeatsX is equipped with the same W1 chip, and it can be easily paired with the iPhone 7 under Apple's optimization. However, BeatsX, which has been rumored to be on the market before Christmas, may now be as on schedule as AirPods. Apple authorized retailer B&H recently revealed in an email to customers that Apple has notified them that shipments will wait at least two or three months.
This matter does not have much impact in isolation. After all, BeatsX is not as concerned as AirPods. What we need to see, however, is that the BeatsX is powered by the same W1 chip as AirPods - one of its biggest selling points. But in this way, the situation with AirPods has become more subtle.
Apple needs to be vigilant
AirPods is deferred for sale. The most direct impact is of course the missed shopping season and the loss of a big sales increase. Consumers will be excited and expecting because of the release of new products, but their feelings will gradually calm down due to the continuous delay of shipping, thinking about whether they really do not need such products. More importantly, it is urgent for the iPhone 7 without a headphone jack to be equipped with a wireless headset. It is normal for people who can't wait to find another alternative. It is necessary to know that there are more wireless headphones on the market.
As an ordinary consumer, if Apple releases a product early, it would be equivalent to releasing the signal that "we have everything ready." Even if the release time and the shipping time are far apart, it should be shipped in time, and the supply is sufficient.
In fact, similar incidents are no stranger to Apple. The white iPhone 4 and the 2012 iMac have appeared early, but they have not been shipped for a long time. Among them, the latter extension was mentioned in the earnings conference at that time, and CEO Tim Cook could only answer that he usually “does not spend a lot of time looking backâ€, but afterwards, he will Choose to release the iMac later, so that consumers won't wait that long.
After four years, Apple made another mistake on AirPods—although it seems reasonable to do so this time, but AirPods does not consider the impact of shipment delays on consumer confidence and product sales. Need to be released with the iPhone 7.
Recognize the biggest goal
According to Apple's official statement, the reason for canceling the headphone jack on the iPhone 7 is that in addition to the new technology to replace the old technology and save the space inside the phone, the most important thing is that it has foreseen the upcoming wireless era. What Apple has to do is to urge people to enter the wireless era as soon as possible. Therefore, the wireless headset AirPods is a very important part of it.
It is a pity that AirPods is unfavorable and misses a great opportunity to accept as many people as possible. Although we expect it to still have a fairly good sales volume when the headset is on the market, it is difficult to predict whether the "jumping ticket" for three months will cause a loss of either light or dark. The sales volume is not as good as expected, and the confidence of the fruit powder is also hit.
Right now, smart phone technology is developing well and the market is approaching saturation. The continuous maturity of technology reserves has led major manufacturers to develop new technologies and promote new ideas for the future. Apple is naturally one of them. Apple wants an Apple product to penetrate the wireless era in every corner of people's lives. This is a big goal. The release of AirPods in advance allows people to take some reassurance to some extent, proving that Apple's abandonment of the audio jack is not a brainless move, but the impact of the delay will still hinder the realization of the big goal.
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